Beet.tv features Adam Gerber in Interview Series

Beet.TV’s latest interview with Adam Gerber, Global President, Media has gone live, discussing addressable advertising and why brands are taking advantage of the new market capabilities. This marks the third video in Beet.TV’s interview series featuring Gerber. Additional interview topics include video delivery choices and defining/working with advanced television.

Advanced TV A ‘Spectrum Of Capabilities’ Needing Uniformity: Essence’s Gerber
Addressable Advertising Through The Lens Of GroupM’s Essence
Units Or Impressions, Ads Should Be Planned Holistically: Essence’s Gerber

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