Turning a Retail Giant Into a Social Star

Walmart and value are practically synonymous but the variety of the retail giant’s offering is often underestimated. From groceries to gadgets, fashion to fitness, Walmart brings their trademark quality products at affordable prices to nearly every retail segment.

Mistress is proud to be tasked with highlighting Walmart’s true breadth. To ignite the conversation Mistress leveraged paid social media and fresh engaging content to get people talking about Walmart and the “WOW!” products it offers across categories.

The campaign itself demanded an equally high-quality production value and was delivered quickly and at scale. All assets were produced in-house through Bastard productions.




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