The Drum – June 14, 2018
By Minda Smiley
T. Marzetti Company, owner of brands including New York Bakery, Girard’s, Cardini’s and Jack Daniel’s line of mustards, has named Cramer-Krasselt as its agency of record.
The account was previously with MullenLowe Profero, who won the business in 2015.
Cramer-Krasselt will handle advertising, media, programmatic, brand planning, digital, social media, and public relations for the Columbus, Ohio-based company. New campaigns for T. Marzetti, which has a total of 16 brands, are expected in the fall.
“At the core of T. Marzetti and each of their brands is a great story,” said the agency’s president and chief operating officer, Karen Seamen, in a statement. “The opportunity to further build these brands in consumer’s hearts and minds – and on their dinner tables — is huge. We are excited to get to work.”
Bob Holtcamp, T. Marzetti chief marketing officer, added: ”We want consumers to fall in love with our brands when and where they choose – C-K understood this naturally. In our search for an agency partner, it was the authenticity of C-K’s work and their integrated approach, which focuses on creating value and connecting with consumers on their terms, that will help us share our story and drive growth in our brands. C-K has all the capabilities we need under one roof and we look forward to this partnership.”
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