Our work: TRIBE X MOR Case Study

User-generated content is the holy grail of marketing these days, especially on social media. Social validation comes from people believing what they are seeing on social and that comes from real people, really enjoying products and really honestly sharing it. So how do you get this? Isn’t it really hard? It was logistically a bit of a nightmare and very time consuming before great platforms such as TRIBE came along. We have run some very successful influencer Instagram promotion campaigns via TRIBE, check out our most recent one below!

What is TRIBE?

TRIBE is a self-serve Instagram influencer platform where brands are in total control of the content that is created. Create a brief including which hashtags to use, the messaging for the campaign and anything else for the influencer to mention. Sit back, relax and wait for the submissions to appear in the inbox. Approve or reject the posts and only pay for the posts that are chosen to be published with a small fee per post from TRIBE.

Hands up if you’re craving brunch? 🙋🏻‍♀️🙋🏼‍♂️ We’re talking about fresh sausages topped with a fried runny egg in a toasted focaccia… mmm! 🍳🌭 • We’re so happy to have discovered these Mor Chicken, Sundried Tomato and Basil sausages. These sausages are gluten free and packed full of veggies. They’re also lower in fat than usual sausages. Can you believe they are only 76kcal per two sausages?! 😄 They are loaded with flavours and eating them you could definitely tell only high quality ingredients are used. They taste absolutely fantastic. Think we’ll also be using these sausages for dinner too now 😁 @mortaste #mortaste #morsausages #glutenfree #ad ———————————————————- 📍Two Hungry Peas’ home sweet home, London @twohungrypeasinapod • 🍴Homemade sausage with fried egg in warm focaccia. • • • • • • #foooodieee #breakfasttime #infatuation #thefeedfeed #fryup #brunchtime #breakfast #lefooding #noleftovers #londonsbest #londonfoodie #breakfastofchampions #dailyfoodfeed #foodbeast #bestfoodworld #eatfamous #eater #sausage #breakfastlondon #londonfood #eatmunchies #brunching #friedegg #eeeeeats #breakfastlover #homecooked

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Why is it awesome?

    • Firstly, the influencer will already own or want to buy your product as TRIBE does not provide the samples. Therefore, the influencers are naturally an advocate for the brand or the product.
    • Influencer will be confident that they can create the content that is needed and has not been specifically approached for the job so will be more likely to make an effort with the image in order to be chosen by the brand to work on the campaign. Basically, you know that the influencer really wants to work with your brand.
    • No expensive sampling costs, influencers will factor the cost of their product into the whole fee for the post.
    • Full approval of posts before they go live. No nasty shocks!

What did we do?

We worked with our FMCG client MOR to receive 45 submissions of which 20 became approved and published posts with engagement rates of up to 9% and over 11,000 engagements. The combined reach for the Instagrammers that we worked with was over 380k and the whole campaign was complete from start to finish within 10 days.

The brief

“UK food & lifestyle influencers. Showcase how delicious and versatile MOR sausages are. Use any (or all!) varieties of our 4 sausages in a recipe post on Instagram. Breakfast, brunch, BBQ, lunch or dinner – go wild! The visuals must look delicious, be colourful and well shot. Videos, stop motion & Boomerang would be awesome but static images are just as fab.”

And that’s exactly what we got!

What did we do?

We worked with our FMCG client MOR to receive 45 submissions of which 20 became approved and published posts with engagement rates of up to 9% and over 11,000 engagements. The combined reach for the Instagrammers that we worked with was over 380k and the whole campaign was complete from start to finish within 10 days.

The brief

“UK food & lifestyle influencers. Showcase how delicious and versatile MOR sausages are. Use any (or all!) varieties of our 4 sausages in a recipe post on Instagram. Breakfast, brunch, BBQ, lunch or dinner – go wild! The visuals must look delicious, be colourful and well shot. Videos, stop motion & Boomerang would be awesome but static images are just as fab.”

And that’s exactly what we got!

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