How to: Easily Maintain Social Media For Your Business During the Holiday Season

Its the holiday season, which means everyone’s busier than they’d like to be. It’s mid-December, and that means different things for different people. It could be rushing around and buying gifts, getting caught in the crush of last-minute shoppers in the malls. It might look like family and friends taking up all that precious free time in your calendar, booking you in for cocktail evenings or potluck dinners where you’re scrambling to assemble something hopefully not burnt and mostly edible. Most of all, it could be work winding down and preparing for the break; normal days becoming twice as stuffed with meetings as we all try to wrap up the year with perfect creased corners and a neat little bow on top. So yes, you’re busy.

When life gets hectic and we expect it, sure, but we’re never fully prepared — maybe laundry gets pushed back a day or two, and maybe that not-so-critical phone call gets rescheduled twice. These things are fine — in fact, probably expected at this point. However, you know that there are things to prioritize — calling your grandma, rolling out of bed when the alarm goes off too early to walk the dog, and making sure your company’s social media page is up to date.

Luckily, keeping your pages up to date during the holiday season isn’t difficult and when you’re prepared, you may even dare say it’s easy. They say “Good things come in threes” so let’s break it down into three simple steps.

1. Don’t be afraid of using curated content

Let’s face it, one of the toughest things about being up to date with social media for your business is consistently generating quality content that captures your audience’s attention, and then holds it long enough to stimulate some form of engagement. Thankfully, the seasonal festivities surrounding the holidays provide a fantastic opportunity to harness timely and relevant content. Whether you’re celebrating Hannukah, Christmas, something else or nothing at all, there’s plenty to share and discuss during this time of year. Even better, someone out there has probably already done it.

This is the perfect time of year to bring creativity into your content and make your business’ social media posts festive as you are. That’s time-consuming and requires a lot of energy though, and at the end of the day, we’re trying to minimize the efforts where we can. That’s where curated content comes into play. Sharing links to from other sources adjacent to your business may be the best way to supplement your original content.

Of course, curating content isn’t instinct for most people; that in itself is still a bit of work. However, it can be simplified with a few questions, or even easier, putting yourself in the hot seat. First, ask: Who am I sharing this with? Next, consider: Why will this help them? Follow this question with: Is it from a trustworthy source? And finally, ask: How will the audience react? These simple questions should help you decide whether to share content for external sources. Once you are happy with your answers and believe content is worth sharing, that is when you turn it around and imagine yourself as the audience. Would you be happy seeing this on your feed? If so, share that post!

Keep in mind, however, not to go overboard with the curated content. It’s there to supplement the original content, not replace it entirely.

2. Let someone else take care of it

While the holidays are busy, day-to-day life doesn’t pause  — people are still engaging over social media over the holidays. Take advantage of this by interacting with the audience. This is especially important as over the holidays, people may be asking more questions than usual — a great subject to consider addressing before the questions begin is whether there are extended or shortened business hours to accommodate for the shopping season or statutory holiday. That being said, as the audience engages with social media posts throughout the season, so don’t take the day off and remember to engage in return. Questions asked via social sites demand fast answers, and it’s your job not to leave them hanging.

It’s not always easy to give social media for your business the attention it deserves, especially with so much going on during these busy months. What you may not have even considered though, is that there are services out there to make this task easier by taking some of it off your hands. A great example of this is how TechWyse offers social media management services. Through this service, evergreen content is created to suit your unique needs and published to your website and social media for promotion. This is just one service that can free up some time typically used for content generation to allow more room for engagement with the audience, or other tasks.

3. Create the perfect content calendar and make the most of scheduling tools

So let’s be honest, in our busy lives, all of this seems particularly tough to keep up with. Generating content, posting regularly, and responding to engagement every single day? It’s a lot to have on your plate along with everything else you may have on your plate. We all have that to-do list we swore we made but probably dropped somewhere between the car and the grocery store.

Luckily, there are a handful of tools to make sure you stay on top of things, breaking down our three tasks and spreading them out over time so that we really only have to tackle the timely one: responses. A hugely popular, accessible, and customizable tool is the classic content calendar. Using any of the hundreds of templates available online through a quick Google search, or even creating one unique to your organization can make what first looks like a mountain of work, into a neat and tidy schedule. Taking advantage of a content calendar allows you to prepare content in advance — though timeliness and relevancy are important, it is possible to keep on top of both by looking ahead to things that can be anticipated, like Christmas day, or scheduled work events.

With prepared content, using the built-in scheduling tools on social media websites allows us to complete a full holiday calendar of posts before the holidays even begin. Thinking outside of the holidays, a content calendar can be advantageous for moving forward into the new year. Don’t fall behind on your social media posting or become overwhelmed with the task of generating content and allow your quality to decline as you rush to make that Facebook post on time.

Though these simple tips may come as second nature to some, the holidays come with a rush of distractions that may lead us to forget the most basic of things. Let’s stop that before it happens — slow down and sip our eggnog, open a present or six… Enjoy this holiday season.

For more tips on staying on top of social media for your business this holiday season or to get the help of professionals, call TechWyse today at 866.208.3095 or contact us here.

 

The post How to: Easily Maintain Social Media For Your Business During the Holiday Season appeared first on The TechWyse ‘Rise to the Top’ Internet Marketing Blog.

2018 Was EPIC!

When we asked our Creative Director to share his thoughts on 2018, he replied with one word – EPIC! 

Epic seems to be the only word to describe this past year at Grand Visual. In 365 days we have worked with the biggest brands, appeared on iconic Digital OOH screens around the world and have even smashed multiple GV market records! As a company we have grown considerably – and we are only getting bigger! Let’s wrap this up…

We were attacked

The start of 2018 saw our team produce a data-driven, media first for Hiscox Cyber Live! Our purpose-built honeypot server was designed to monitor attacks from real-life hackers, ultimately determining the campaign creative. In one week, the server was attacked 113,592 times. This is 1 attack every 3 seconds! After a successful first run and multiple awards, the campaign was booked to run again in September!

We played football with a pro

Following on from the success of Hiscox, we collaborated with Coca-Cola for the hottest event of the Summer, The FIFA World Cup! In a bespoke augmented reality experience, we gave football fans in Zurich the chance to play alongside Switzerland and Liverpool star, Xherdan Shaqiri. The two day, experiential event amassed over 1000 interactions and was shared all over social media.

We explored New York City

During the hot summer months, Google Maps dominated the streets of Manhattan and Brooklyn. The campaign creative used real-time data, distributed via OpenLoop to direct New Yorkers to what’s trending in their neighbourhoods. The real-time creative was also dependent on the time of day and weather conditions.

We got out of home
Get out of home adweek 2018

In collaboration with The OAAA, Publicis and QDOT, we took Ad Week NY by storm. Get Out of Home was a dynamic campaign inspiring its audience to breath new life into their campaigns by using OOH! Campaign creative included live commentary, tweets and Instagram posts which were published directly to 50,000 sites in 30 markets.

We smashed records

2018 has also been an epic year for Linear projects. Working closely with Warner Bros, we produced stunning digital OOH for an array of films over the year: sharks smashed screens for The Meg, several premieres featured our creative and Fantastic Beasts: The Crimes of Grindelwald broke GV records as 595 files were delivered to 48 markets!

We took something home
Dufry International Take Something Home Digital OOH

We also collaborated with World Duty-Free to produce stand-out creative for their stores in various international terminals. Templates were created in four languages for these different commercial opportunities.

In Heathrow Terminal 5, we produced two different creatives. The first, Take Something Home, consisting of paper planes and balloons seamlessly transitioning from portrait pillar screens to a 110-metre screen. The second, Sense of Place, showcased London’s skyline with creative that updated according to the time of day and seasons.

We were behind ‘The Haunting of Comic-Con’

As the autumn leaves began to fall and darkness began to take over the city, Netflix enlisted us with the challenge of bringing their latest TV series ‘The Haunting of Hill House’ to life. We were invited to bring two Augmented Reality experiences to Comic Con NY, giving fans the thrill of a lifetime!

One of the experiences, taking place in a licensed bathroom, featured a two-way mirror attached to a proximity sensor. As an unsuspecting user approached the mirror, an apparition from the show appeared in the mirror – startling them! Both experiences combined received an impressive 10,000 interactions at the three-day event.

We joined The Spider-Verse

In the run-up to the festive season, our biggest interactive campaign of the year, Spider-Verse was launched in Times Square. The Augmented Reality experience allowed users to see themselves in the Spider-Verse through a comic filter on a large format screen. Spanning for over a month, almost a quarter of a million people have been transported into the Spider-Verse!We saw our name in lights

We saw our name in lights

Coincidently, wrapping up our epic year is the 2018 Wrapped campaign we produced for Spotify. Gracing iconic screens worldwide, such as Times Square and Piccadilly Lights, the campaign was the first real-time, multi-market OOH activation for the brand. Premium account holders were invited to share their 2018 wrapped playlists for a chance to see their name in lights! This live-data feed, creative was distributed with OpenLoop to media owners in 5 different countries.

And that’s a wrap!

365 days worth of creative milestones and epic campaigns! We have had an awesome year and can’t wait to see what 2019 brings…

The post 2018 Was EPIC! appeared first on Grand Visual.

My trend 2019: Veni, VIDEO, Vici!

Moving image advertising works! A fact that has once again been clearly demonstrated by a recent large-scale media equivalence study of initiatives such as Mediaplus. While this insight corresponds to many years of experience and thus to general expectations, another core result of the comprehensive cross-media research project is far more trend-setting; namely, that the effectiveness of video-based communication for all moving-image devices – television, desktop and mobile – is proven.

Der Beitrag My trend 2019: Veni, VIDEO, Vici! erschien zuerst auf Serviceplan Blog.

Will Digital OOH Enter the Mainstream in 2019?

This first appeared in ExchangeWire on 12th December 2018.

Creative optimisation & technical interoperability to shape 2019.

McDonald's McWeather Digital OOH

“There are two overarching trends that will inform how the DOOH channel evolves in 2019. Firstly, the approach to creative will move further away from traditional OOH. This year, we have already seen creative agencies delivering more out-of-home display ideas fuelled by data. As creatives continue to embrace DOOH’s full functionality, the single iconic poster layout of old will give way to a more agile campaign concept, one that can be varied by location, time of day, weather, or any other relevant data set. This shift is driven by the ‘always-on’ commitment that leading brands are taking to their DOOH strategies, which in turn enables the creative agencies to take a longer term view and embrace the medium in a more sophisticated manner.

 

“Secondly, the backend systems powering DOOH will make huge steps in terms of their interoperability. This will see improvements across inventory management, transactional exchanges, data management, creative logistics, creative optimisation and, of course, reporting, all areas for systemisation. Integration between platforms will pick up pace as it becomes even clearer that tech silos are inefficient, constrain spend, and hamper the channel’s overall growth. Consolidation of networks, agreement on standards, and system integration will show DOOH gearing up to be a real force in 2019.”

Neil Morris, Founder & CEO, Grand Visual & QDOT

 

The post Will Digital OOH Enter the Mainstream in 2019? appeared first on Grand Visual.

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The age old proverb, “Early to bed, early to rise, makes a man healthy, wealthy, and wise” may just be true, according to an upcoming book The Morning Mind. In the book, author Robert Carter, PhD, says there’s a biological reason the early bird gets the worm.

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Publishers, here’s how to get users to subscribe to your content


As digital media companies, publications and streaming services increasingly look toward subscription, successfully transitioning existing audiences to paid users can be an intimidatingand an often commercially ill-fatedundertaking.

I would know. CollegeHumor has experienced great and not-so-great outcomes with pay walls.

In 2016, we launched “Bad Internet,” one of the first scripted shows on YouTube’s Premium subscription service. We sprung it on our fans, shoved a trailer in their feeds and simply asked them to pay. We overestimated ourselves: Even though the show was beloved behind the pay wall, it converted new subscribers poorly.

Continue reading at AdAge.com