Facebook has lost nearly $50 billion in market cap since the data scandal

Screen Shot 2018-03-21 at 7.35.49 AM.pngFacebook’s Cambridge Analytica data debacle could be more damaging to the company than any of its other recent missteps.

The news that the data analytics firm that helped Donald Trump get elected president was able to amass data on 50 million users without their permission has sent Facebook’s market value down nearly $50 billion since Friday. That’s the stock’s biggest two-day decline ever. As of market close on Tuesday, Facebook’s stock price was $168, about 10 percent lower than it was on Friday, according to FactSet.

Tuesday also marks Facebook’s biggest trading day since 2014, with upward of 129 million shares of Facebook stock changing hands.

Mistress Builds TRUST with FX

FX has tapped Mistress to build a social campaign and run community management for their hotly anticipated original series TRUST, starring Donald Sutherland, Hilary Swank, and Brendan Fraser. Directed by Academy Award winner Danny Boyle, the drama follows the fortunes and misfortunes of one of the richest families in history.

The first effort of the social campaign dives deeper into the themes of the show, introducing characters and presenting commentary like “Where is the money, Paul?” around augmented reality videos, infographics, “Trust Magazine” canvas ads, and even “living art,” made by transforming beautifully shot moments from the into moving paintings . Visually, the campaign also delves deep into the vintage textures of the 1970s – both in England’s dreary, stately countryside, and Italy’s hot-blooded criminal underbelly.

Trust debuts Sunday, March 25 on FX. Get deeper into the story on Facebook, Twitter, and Instagram.


FX Trust SOcial promo

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Think You Understand Me?

We teamed up with Caviar and Childline to produce the film to debunk stereotypes and challenge discrimination.

The film ‘Think You Understand Me?’ highlights the issues that surround ethnicity and culture, including racist bullying. The film follows a number of young people in a range of situations that challenge stereotypes and discrimination. We illustrated personal experiences by talking to over 200 young people to help depict real stories which many young people experience.

We wanted to shed light on the negative experiences that many young people face when the issue of discrimination is at hand. The approach to the campaign is centered around authenticity and inclusivity, as the actors were street cast from all areas of the UK to highlight diversity and to ensure communities beyond London were not ignored.

Our MD Joe Wade says: “The film has a great vision, which is informed by the talented group of young people that we were able to work with. They led the creative by facilitating us with real experiences, that better enabled us to understand the discrimination they face.”

Today is the launch of Childline’s new campaign, the release sheds light on the high level of discrimination alongside an empowering and thought provoking film, illustrating the various types of prejudice that young people experience.  We wanted to demonstrate that young people are not alone in their experiences, and despite the discrimination there is always someone to talk to at Childline.

Any child worried about bullying can call Childline on 0800 11 11. Any adult who is concerned about a child can call the NSPCC Helpline on 0808 800 5000.

Special thanks to our Production company Caviar, Marshal Street Editors, ETC, Wave Studios and Aria Shahrokhshahi.

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“Ad tech isn’t overpriced”

Do marketers get enough bang for the buck they spend on ad tech or is the cost simply too high?
Andrew Shebbeare, our Co-Founder and Chief Product Officer, argues that ad tech isn’t overpriced when you consider the extraordinary value of ad servers, data management platforms, demand-side platforms (DSPs), exchanges, supply-side platforms, brand safety and fraud solutions, external measurement, rich-media platforms, etc in aggregate.
How so? Read more on AdExchanger.

6 of the best Easter puns and campaigns

Easter has to be one of the best (read: worst) times for puns when it comes to straplines and copy but it can be a time for really cute campaigns.  Are you ready for some of our favourites?

1. Pun: Get Eggcited

Everywhere, on every flyer, on every Facebook post and every Tweet. We get it, you’re egg-cited.

2. Campaign: Co-op Arm Eggsperiment

Does the word ‘Eggsperiment’ even work? Cute campaign though.

3. Pun: Egg-stravagant

Any brand that sells an Easter egg over £4 is now egg-stravagant. Lol.

4. West Midlands Safari Park’s Eggstravaganza

Sweet hedgehog (sorry Tiny tenrec, Bob) but is he really an Easter-related animal?

5. Pun: Hop to it

In Asda emails every year. Stop it.

6. Campaign: Cadbury & the National Trust

The campaign involved trails at more than 300 National Trust and National Trust for Scotland properties with eggciting activities and an eggstra special hunt this campaign was packed to the brim with puns but also chockablock with family fun and warm fuzzy feelings. Don’t forget that they have an eggstensive range of Easter eggs… Enough, enough.

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Heroes Needed! Lego City Retail Experience Goes Live at Smyths

This weekend our LEGO City #HeroesNeeded brand experience went live at the Glasgow and Wallsend Smyths Toystores to support the retailer’s promotional activity of the Mountain and Mining sets.


The first of four weekends that will see the LEGO City Mountain – a bespoke-made, state-of-the-art plinth, tour the nation in search for brave young LEGO Fan Heroes to help the mountain police save the City from the Crooks!


Bright-eyed and bushy-tailed children were immersed in the world of LEGO City as our team briefed them on the challenge ahead:


“Never before has LEGO City faced so many problems! Crooks have moved to the mountains, bringing a nasty set of problems with them for the Mountain Police to deal with.  Drivers and pilots of the City’s rescue and transportation vehicles are in short supply.  Falling rocks, spiders and wildlife are a constant threat to the Mining Experts.  Yes, LEGO City surely needs heroes. Are you up to the challenge?”


We called out for heroes, Glasgow and Wallsend responded! Transported into the world of LEGO City, budding builders joined forces with the LEGO City Mountain Police. They built hundreds of dragsters before choosing to race their vehicle down the LEGO City Mining or Mountain terrain to help the Mountain Police put an end to the ever-growing amount of crooks that were causing havoc all across the mines.


Our Heroes got to take away the LEGO car they built, were presented with a LEGO City Hero activity pack so they could continue their mission at home and were rewarded with a chance to sit and pose for a picture sat on a life-sized LEGO City vehicle – made out of a whopping 10,099 bricks!




The LEGO City mission continues and the LEGO Mountain Police are still recruiting heroes, so come and join them in their battle against crime at a Smyths near you:


Saturday 24th March – Smyths Superstore Aberdeen

Sunday 25th March – Smyths Superstore Falkirk

Friday 30th March – Smyths Superstore Cardiff

Monday 2nd April – Smyths Superstore Chelmsford

Saturday 7th April – Smyths Superstore Milton Keynes

Sunday 8th April – Smyths Superstore Stockton


Check out the LEGO City range at https://www.lego.com/en-gb/themes/city.




5 Brands Using Facebook Messenger and Chatbot

The rise of conversational commerce has paved the way for more direct relationships between brands and consumers. With key uses such as lead generation, customer service, and content marketing, messaging apps and chatbots are helping companies increase efficiency, showcase innovation, and provide a better, more personalized customer experience.

A recent study by Twilio reveals that 66 percent of consumers now prefer to interact with brands through messaging apps. Meanwhile, Gartner predicts that within the next year, messaging apps will overtake social media apps in popularity, and by 2020, a customer will manage 85 percent of his or her relationship with a business without interacting with humans.

Following in the footsteps of China’s incredibly popular WeChat, Facebook Messenger launched chatbots in 2016, and now has more than 10,000 active bots. Since then, a variety of businesses have taken advantage of this technology in innovative ways.

Whole Foods

The Whole Foods Facebook Messenger chatbot is an easy and convenient source of delicious recipes—particularly on the go. Users can list specific ingredients or dietary preferences, and the chatbot will provide a list of recipes featuring those items. An especially fun addition is the use of emojis as another way to input ingredients.


The Quartz Facebook Messenger chatbot offers a new way for its readers to discover breaking news, interesting topics (what the publication calls “obsessions”), and projects such as mindfulness challenges and recipe experiments. With this new bot, Quartz took lessons learned from its own messaging app to Facebook Messenger’s 1.3 billion daily active users.


This hotel booking company relies solely on Facebook Messenger and SMS for customer interactions and bookings. Users simply share basic information like desired destination and travel dates, and the bot replies with a list of best available options. In less than a year, SnapTravel has amassed $1 million in hotel bookings using Facebook Messenger.


Drawing inspiration from the rising trend of “in-your-pocket” style therapy apps, Woebot is a chatbot trained in cognitive behavioral therapy. Originally created for young adults in college and graduate school, Woebot hopes to make psychological tools available to all. The bot offers insights and techniques to combat depression. Woebot also tracks users’ moods as they evolve to find patterns between the changes that would be otherwise difficult to identify.


U-Report, Unicef’s chatbot, takes a different approach and aims to give its users a voice. The goal of the bot is to gather opinions from its database (now totaling almost five million people) and leverage them to influence policy. U-Report polls users on a variety of topics and compares their answers to the demographical data inputted during the sign-up process. Unicef has been able to use U-Report to influence policy and drive social change.

As chatbots continue to rise in popularity, brands are finding more unique and innovative ways to use the capability. By balancing automation with personalization, chatbots are a great way for brands to connect with their customers directly, driving engagement, sales, and loyalty.

What stood out at this year’s SXSW?

Creative Brief recently published this article looking at our team’s highlights from this year’s SXSW festival. They’ve been kind enough to let us reproduce it below.

SXSW is over for another year. With highlights including an impactful keynote by London Mayor Sadiq Khan and baby goats at the Viceland bus, it was another stellar performance. Here, some of the attendees from socially-led creative agency We Are Social share some of the trends that stood out for them.

Mobbie Nazir, Chief Strategy Officer
Diversity – From Data to Action
There were a number of talks this year at SXSW around diversity and inclusion. One of the interesting themes for me was the ongoing challenge of taking diversity initiatives beyond data into action. The big firms in Silicon Valley have been publishing diversity data for the last few years, but change in the technology industry is happening very slowly. Why is this and what can those in other industry sectors learn from this?

Businesses have to ensure that diverse thinking is not just the responsibility of those who come from minority groups themselves. Creating silos of diversity and inclusion doesn’t work. These groups are of course important because they create spaces in which minority issues can be raised and support provided. However, alone they will not make any impact on the wider organisation.

Companies need to recognise that bias is also a cultural issue. This point was starkly brought home by the example of gender pay gaps for Uber drivers. Despite the fact that Uber is gender neutral in selecting and dispatching drivers, men are still getting paid more through the system than women. When they looked into this, it was due to that fact that women worked at less profitable times than men (for example not at night) and tend not to drive as fast or take as many “risks” with routes. This is not an issue with the programming of the system or data algorithms but of culture and society. Uber is apparently working at a grassroots level to address some of these issues and help to make the service as profitable for women as it is for men. This is a great reminder for us all that it is not enough to hire more people from minority groups into our organisations. We also need to create an environment that supports them and helps them to thrive.

Alistair Campbell, Executive Creative Director
The Power of Communities
SXSW saw a renewed focus on communities and their power to deliver value to their members, brands and in the best cases, the world beyond. This was most obviously seen in Facebook’s decision to move away from being just another ad platform, to a company dedicated, at least on KeyNote, to promoting meaningful interactions. Now driven by the belief that ‘ideas that bring people together, change the world’.

While Facebook may only just have rediscovered people power, more broad-minded marketers and companies have been busy demonstrating the point. Nasa and Lego have been using communities to foster open innovation. The Lego Ideas community get to suggest, vote on and produce four new Lego sets a year, while NASA competitions see thousands of members of the wider science community helping to tackle serious, technical and challenging problems. In medicine, peer-to-peer support groups are helping people with debilitating diseases like Cystic Fibrosis share their stories, fears and best practices. While it’s debatable whether there is room in there for brands, there certainly is a role for healthcare providers.

In his presentation, Facebook Global ECD Andrew Keller was at pains to say that meaningful interactions don’t always have to mean delivering against a higher purpose. But at a time when ‘bad social’ is under so much scrutiny, the more good the rest of us can do, the better.

Harvey Cossell, Head of Strategy
Awash With AI
SXSW was awash with all things AI. However, there were still many people talking about the tech in ways that alluded to a lack of understanding, usually brand people who felt compelled to mention it alongside VR and AR to appear current.

The challenge here is that AI is not an output but a business strategy. Something that can help solve a problem, allowing you to crunch unstructured data (think audio/video/text), as long as you know what data you want to analyse. And it is not about replacing humans either.

The best way to think about it is through the lens of ‘augmenting’ human intelligence as opposed to replacing it. To help to identify visual trends, to inform a creative development process and such like. But to blindly accept the output from AI without understanding why the AI made a specific recommendation is to only have half the story AI can tell.

And nowhere is this most pertinent than in the world of medical treatment, when physicians must know why AI is making a treatment recommendation over another.

Gareth Leeding, Creative Director (We Are Social Sport)
Peak Collaboration
We’re in the era of collaboration. Every brand is doing it, on product, on experience, from cult and niché brands to the world’s biggest names. It’s clear why – it’s an effective way to enjoy creative exploration, tap into a new audience (that of your collaborator) and increase brand awareness. It can be that a source of inspiration and shared cultures can help you create something new – a recipe, product, song, experience – that will resonate with both your audiences.

There are so many incredible examples of pure value sharing that worked for both sides. Take high-end fashion house Louis Vuitton and skate wear brand Supreme last year. This was particularly indicative of the new cooperative culture. In 2000 LV had sent a cease and desist letter to Supreme, 17 years later they did the biggest collaboration of the year.

At SXSW, the talk Better Together: Cult Brand Collaborations showed how to build a brand through collaborations, and how these experiences can be oxygen to businesses, helping communicate shared values and giving brands renewed purpose. But collaboration isn’t without risk. If the brand values are not in sync, if the main motivation is to make money, then a partnership can come across as forced and inauthentic. Potential collaborators need to make sure they’re a good fit. Spend time together, work together, eat together. Learn what makes the other business, or person, tick and build a rapport.

The post What stood out at this year’s SXSW? appeared first on We Are Social UK.

Google Announces Shopping Actions: Overall Implications

Post by Gordon Ferris, Vice President of Performance Media & Lauren Racine, Media Director


Google recently announced a new program called Shopping Actions which will enable a Universal Shopping cart across Google properties where retailers can sell their products directly in the Google SERP, within Google Assistant results on mobile/voice, and across Google Express. Once a sale is completed through this listing, retailers will pay a percentage of the sale transaction similar to how brands pay Amazon a portion for each unit sold.

Courtesy of AdWords Blog


It’s a strong move on Google’s part to mitigate losing data for the millions of product searches that begin on a search engine yet end up as a conversion within the walled garden of Amazon. By returning point-of-sale conversions to Google properties, Google will be able to further enhance its compelling Analytics 360 and Google Attribution products.


Google Shopping Actions removes friction for consumers from the previously fragmented purchase funnel that existed across Google search, retailer sites and the majority of online purchases that occur on Amazon. This feature will also bring enhanced shopping experiences and greater inventory selection to voice shopping on Google Assistant. As consumers adapt their purchase behaviors, this feature moves Google one step closer to mirroring the convenient and reliable shopping experience that has made Amazon so pervasive. Shopping Actions will include familiar Amazon features such as instant check out, 1-Click re-ordering and integration with Google Wallet.

  • Benefits:
    • Google is working to create a true omni-channel experience for consumers with its universal cart. Google has created the opportunity for consumers to seamlessly make purchases across retailers, platforms and devices with a single shopping cart and instant checkout. Universal checkouts have been attempted in multiple formats, but none have been overly successful to date. With Google’s reach and the backing of several large retailers, Google’s universal cart may be positioned to have staying power.
    • In addition, consumers can now also benefit from linking their retailer loyalty accounts to Google Express, allowing for 1-click re-ordering and personalized recommendations, further removing friction from the online buying process.
  • Limitations:
    • Linking retailer loyalty accounts to Google Express will create a more seamless experience in the long run, but upfront it will still require manual work from the consumer to aggregate loyalty programs from multiple retailers.


  • Benefits:
    • With the new Pay Per Sale pricing model, retailers only have to pay when a consumer completes a purchase, a step up from the previous ad model of paying for consumer engagement and potentially losing the point of sale to another eCommerce marketplace (i.e. Amazon).
    • As Google increases Google Express exposure on the SERP, partner retailers will be able to intercept consumers who would typically click through to purchase products on Amazon. With the new seamless shopping experience, competitive with Amazon’s Prime, it will be easier for retailers to convert shoppers, versus losing the sale to Amazon.
    • CPGs, Manufacturers and OEMs may benefit from this new feature more than resellers or department stores. Now, when these brands sell direct-to consumer on Amazon, the products will extend into Google search and shopping.
  • Limitations: 
    • Increased opportunities on Google Express are beneficial in the defense against Amazon. However, this may create further pricing wars among retailers partnering with Google Express. Similar products across competitive retailers will be aggregated for a consumer search, thus pricing will be a large part of the purchase decision.
    • Co-op funding and initiatives will become more competitive as CPGs and manufacturers can bid to drive directly to a Google Shopping/Express experience.
    • While Google will gain more conversion and path-to-purchase data with greater consumer adoption of Shopping Actions, retailers may become more reliant on Google for this data as consumers may be able to buy a brand’s product without ever visiting the brand or retailers site.

For more information, visit the AdWords blog or contact Performics.

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