Tesla is suing a former employee for leaking confidential data

Elon Musk’s car company is suing a former employee for allegedly hacking into confidential data and then leaking it.

Tesla is reportedly suing a former employee for hacking into the company’s databases and exporting data to third parties, according to a CNBC. The lawsuit was filed against Michael Tripp, who reportedly worked at Tesla’s Nevada Gigafactory. It claims he “admitted to writing software that hacked Tesla’s manufacturing operating system (‘MOS’) and to transferring several gigabytes of Tesla data to outside entities.”

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How to help separated families: 5 things you can do that take less than 5 minutes

Got five minutes? You can help.

The Trump administration’s zero-tolerance immigration policy is taking children from their parents at the border, and it’s heartbreaking. The images and audio of confused, scared children crying out for their parents from cages have rightfully dominated the news cycle, as more and more people protest and speak out. If you’re feeling outraged and want to stop a cruel policy that violates the UN’s guidelines for human rights at international borders, here are five things you can do in less than five minutes:

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These are the conversations you need to have as a new manager

First and foremost, you need to focus on building trust before you announce any sort of grand vision.

It happened: You’re a new manager now. Perhaps it’s the first time you’re leading a team. Or you’re taking over a new team as a manager. Either way, that first meeting as a new manager is a daunting event. What should the agenda for that first meeting with the new team be? How should you set expectations as a new manager? Should you make prepare some sort of “new manager introduction speech”?

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A masterclass in long-form content: Breaking the three second rule

On the 28th June at 5.30pm at our London HQ, we’ll be hosting an event looking at the benefits of breaking the three second rule when it comes to social content, as part of our ongoing masterclass series. Faisal Alani, Brand Partnerships and Social Lead at eBay, Harriet Beaumont, Lead Creative at Seenit Ltd, Alistair Allan, Head of Digital at TOPSHOP TOPMAN and our Head of Strategy, Harvey Cossell will give attendees the inside track on developing impactful long-form content.

As reports continue to flood in that the human attention span is become increasingly shorter, currently estimated at around eight seconds – that’s one second less than a goldfish; it’s no wonder that brands and agencies alike have been focusing on shorter and shorter video content for some time now.

Much of the blame for this could be levelled at Facebook. After all, the ‘three second rule’ was initially coined due to its much-criticised use of three seconds as the standard for what constitutes a video view. Facebook CEO, Sheryl Sandberg even recently announced that six seconds is now the ideal ad length. But is longer form content truly dead?

Good social content doesn’t have to be short. Facebook may champion short ads with one hand, but it also rewards longer videos with higher completion rates with the other. You just have to look at a content series like adidas’ Tango Squad FC to see that episodic content of 15, 20 or even 30 minutes long can still generate huge levels of engagement and reach – provided the content is right.

Armed with case studies, insights, and real-world experiences, our speakers will take you through the best practices when it comes to developing long-form content for social; the potential benefits for brands; and the do’s and don’ts when it comes to planning branded content which will truly engage audiences online.

Join us on the 28th June from 5.30pm to discover more. Sign up now.

The post A masterclass in long-form content: Breaking the three second rule appeared first on We Are Social UK.

Here’s who owns everything in Big Media today

The media landscape used to be straightforward: Content companies — studios — made stuff — TV shows and movies — and sold it to pay TV distributors, who sold it to consumers.

Now things are up for grabs: Netflix buys stuff from the studios, but it’s making its own stuff, too, and it’s selling it directly to consumers. That’s one of the reasons older media companies are trying to compete by consolidating. And new distributors like Verizon and AT&T are getting in on the action. AT&T, for instance, just merged with Time Warner.

Meanwhile, giant tech companies like Google, Amazon and Apple that used to be on the sidelines are getting closer and closer to the action.

To help sort this all out, we’ve created a diagram that organizes distributors, content companies and internet video companies by market cap and their main lines of business.

Here’s what the Big Media universe currently looks like.

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Irresistible Marketing Ideas for Your New Menu Launch

8 Tactics to Get Customers to Try Your QSR’s New Menu

You’ve curated a new menu, and you’re ready to pull back the curtain and unveil the fresh spices and flavors.

Unfortunately, 70% of restaurant customers will only order menu items that they’ve tried before. So how do you get first-time and repeat customers to try your new items after all this hard work? Here are eight ways QSRs can get customers to try that first bite:

Digital Advertising

Social Media Promotion

Leading up to the menu’s launch, show sneak peeks of the new items on social media with descriptions in the captions. Take it a step further and offer a coupon or discount for users who like, share or comment on the photos.

Social Media and Digital Banners Ads

Establish a demo audience and target them with your new menu ads via social media.

Next, place digital website and mobile banner ads on top-performing websites that index well with your audience.

Website Promotion

Promote your new menu loud and clear on your homepage, but also advertise it on your website’s other pages. Visitors often come to your site through search engines and specific links, so they may not ever reach your homepage.

Email Marketing

This one’s for your tried-and-true customers. Your loyal customers are most likely the ones who signed up for your email marketing. Create an email for your new menu and draw them in with an incentivized, short and sweet subject line.

Traditional Advertising

In-Restaurant Signage

What a greater vessel to advertise your new menu’s launch than your restaurant? Create pieces for posters, POP signs, napkin dispensers, table tops, sneeze guards and scattered them around your restaurant.

Press Release

Write up a press release outlining your new menu and send it out to local newspapers, news stations, radio stations, podcasters and food bloggers. You can even invite them to try one of the new menu items for free.

Sampling

Draw in those customers who are hesitant to get out of their comfort zone and try something new. Whip up some samples and ask guests if they’d like to try one before placing their order. You may inspire them to try one of the new menu items.

Flyers

This is another tactic for your loyal customers. Before the menu’s launch, create flyers announcing the release date and some of the new items and place them on trays or throw them in to-go bags. With this, customers can anticipate and get excited for the next menu.

Looking to implement these tactics today for your new menu launch? Partner with an advertising agency who can get these new items off the menu and onto trays.