These sexual-abuse headlines inspired the most visits to the EEOC’s website in 2017

Recently, the term “Weinstein effect” has been used as a way of trying to trace the ongoing cascade of sexual-abuse allegations back to early October, when Harvey Weinstein’s alleged misconduct first started dominating headlines. While that story certainly had a profound snowball effect, other stories may have played an even bigger role in prompting more …

Recently, the term “Weinstein effect” has been used as a way of trying to trace the ongoing cascade of sexual-abuse allegations back to early October, when Harvey Weinstein’s alleged misconduct first started dominating headlines. While that story certainly had a profound snowball effect, other stories may have played an even bigger role in prompting more women to take action, sue their assailants, and file complaints about their employers.

Read Full Story

This hotel just launched a maker program to fight plastic pollution in the Maldives

The Maldives is one of those lust-worthy vacation spots that could make you punch your Instagram feed in jealousy when friends post photos frolicking in its crystal blue waters and white sand beaches. But one thing most people don’t feature in their vacation pics is the archipelago’s “rubbish island,” which is made up of the …

The Maldives is one of those lust-worthy vacation spots that could make you punch your Instagram feed in jealousy when friends post photos frolicking in its crystal blue waters and white sand beaches. But one thing most people don’t feature in their vacation pics is the archipelago’s “rubbish island,” which is made up of the world’s waste, or the piles of plastic that wash up on the islands’ pristine beaches.

Read Full Story

Someone tried to trick the media with a fake lawsuit against Chuck Schumer

Reporters from Axios, the Washington Post, CNN, and others were reportedly presented with a document that looked like a lawsuit detailing a sexual harassment complaint against Senate Minority Leader Chuck Schumer. The document appeared to have come from a former staffer, and contained “lurid sexual harassment accusations,” reports Axios. The only problem is that it’s …

Reporters from Axios, the Washington Post, CNN, and others were reportedly presented with a document that looked like a lawsuit detailing a sexual harassment complaint against Senate Minority Leader Chuck Schumer. The document appeared to have come from a former staffer, and contained “lurid sexual harassment accusations,” reports Axios.

Read Full Story

Agency of the Year Honour for Weber Shandwick MENA

Last week, for the third time in four years Weber Shandwick MENA was named Agency of the Year at the annual Middle East Public Relations Awards (MEPRA) in Dubai.  
 
A total ten wins on the night included three Gold campaign awards, two Young Communicator honours and Best in Country for Kuwait. Full details below.
 
Commenting on the evening, Ziad Hasbani, CEO, Weber Shandwick MENA said, “We are delighted with this recognition. I would like to express my personal gratitude to our teams and clients around the region as it is their dedication and drive that spur us on each year to create new, engagement-focused campaigns that deliver real impact.”
 
Corporate Reputation and Image – Gold
Day One Launch and Brand Unveil with First Abu Dhabi Bank
 
Social Responsibility and Environmental PR – Gold
A Very Special Place with Children’s National
 
Crisis Communications – Gold
Beef Nation with McDonald’s Kuwait
 
Financial Communications – Silver
The Exchange with the Midas Touch with DGCX
 
Best Use of Digital – Silver
Our Hands Tell a Story with US Aid
 
Healthcare – Bronze
Drawing New Frontiers with Children’s National
 
Young Communicator of the Year – Gold
David Willet
 
Young Communicator of the Year – Silver
Angelina Hedra
 
Best in Country, Kuwait
Weber Shandwick MENA, Kuwait

 

The post Agency of the Year Honour for Weber Shandwick MENA appeared first on Weber Shandwick UK.

Life After the Click-Through


In a recent op-ed, I explored how marketing’s dependence on click-through has impaired the success of the banner. The feedback was encouraging — a lot of smart people recognize that the banner’s future, and advertising in general, can’t be built upon an action that’s wildly unpopular with consumers. At the same time, it’s also evident that there isn’t a clear path to move past the click. How do advertisers separate from something so embedded in our industry’s thinking and practices? How do we ditch the click?

The greatest incentive for change may come from understanding the advantages of eliminating the click dependency. If it is truly meaningless, then we should be able to extract it without great pains, and hopefully, with great benefit. Let’s take a look at what marketing would look like in post-CTR world.

Clarifying goals

Continue reading at AdAge.com

New NBA pact with Twitch means you too could someday announce games

In the latest sign of what the future of basketball broadcasting might be, the NBA will soon co-stream some of its developmental league games on the popular social video service Twitch, enabling a wide variety of commentators on games. Known for the giant audiences who watch other people playing video games, Twitch will begin showing …

In the latest sign of what the future of basketball broadcasting might be, the NBA will soon co-stream some of its developmental league games on the popular social video service Twitch, enabling a wide variety of commentators on games.

Read Full Story

No One Wants To Work For You, And These Three Words Are Why

It’s one of the most common expressions found in job descriptions and postings, but it might be sending the wrong message.

There’s a section in The 22 Immutable Laws of Branding, Al and Laura Reis’s 2002 branding bible, about the importance of “owning” the word or phrase you want customers to associate with your business. They point out how Volvo has sought to own the word “safe,” and FedEx the word “overnight.”

Read Full Story

Women Leaders Share Moments Of 2017 That Redefined Their Roles

Twelve women executives discuss how pivotal headlines caused them to rethink their values and transform their approach to leadership.

The news this year has been filled with controversies, crises, and challenges generated from all corners of every industry, from our government to nonprofits and across the private sector. 

Read Full Story