Study says Google is collecting more data about you than you realize

Google appears to be scooping up information about people who use incognito mode in their browsers.

The Vanderbilt University study surveyed Google’s data collection policies across a range of services and found that the search giant is collecting way more information about users than thought, reports AdAge. Most worryingly, Google appears to be scooping up information about people who use incognito mode in their browsers–which most people think makes their activities invisible from Google.

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Change behavior and win new customer groups through experiential marketing

The basic idea of “Experiential Marketing” is that this approach is not primarily about selling something, but about showing how a brand can enrich the customer’s life. Generally speaking, it is a kind of customer-centered marketing activity in the form of staged, experience-oriented events and points of contact, through which a multi-sensual and emotional connection to the target group is established. Experience marketing has long been known in the developed markets of industrial nations. But the concept has a unique significance for emerging markets. This is not only true for premium markets, but for practically every market segment.

Der Beitrag Change behavior and win new customer groups through experiential marketing erschien zuerst auf Serviceplan Blog.

4 of the Best Brands on Pinterest

Pinterest is perhaps one of the most underrated social platforms. This “visual discovery engine” currently has more than 200 million monthly active users (closing in on 250 million), with a user base that’s rapidly growing and diversifying. In fact, last year Pinterest reported a 50 percent increase in male users, an 85 percent increase in financial services-related pins, and a 46 percent increase in people saving food-related pins, making it “the largest mobile destination for food.”

Brands would be wise not to overlook Pinterest in their social media strategies. According to the platform, 61 percent of users have made a purchase after seeing business content on Pinterest, while 93 percent of Pinners use the platform to plan for or make purchases.

For those of you wanting to up your Pinterest game, here’s a look at four of the best brands currently on the platform—and how to adapt their strategies to your own.

1. CHOBANI

Since its rebrand, the yogurt brand has really carved out its own space on Pinterest. Chobani’s overall aesthetic is bright and inspiring, and it does a good job of cutting through the typical food blogger clutter.

Apply It: Visual consistency is key.
By creating a look and feel that people recognize, your brand will easily translate across platforms and stand apart from the rest.

2. STARBUCKS

The magic of Pinterest happens with keywords: users can search for anything on the platform and generate an endless list of results. Starbucks does a great job at adding detailed descriptions to its pins that are composed of words someone actually might search for. The brand’s on-image copy is also simple and to the point, giving the user just the right amount of information to want to learn more.

Apply It: Use SEO thinking on Pinterest.
75 percent of searches come from one-to-three word queries, and those words most likely don’t include a brand name. Ask yourself: “What would I search for if I were looking for this information?” and use that to formulate your descriptions, titles, and keywords.

3. BIRCHBOX

It’s easy to view the beauty industry as just CPG marketing for makeup, skincare, and hair care, but Birchbox has expanded its reach to way more than that. The brand’s boards are carefully curated to not just push product, but also offer inspiration and solutions to its target: fitness inspiration, healthy recipes, suggested books to read, and more.

Apply It: Think outside the box.
What other categories can your brand naturally fit into or speak about? Find those easy links and create boards and pins to promote a lifestyle, not just your brand.

4. LÄRABAR

Similar to Birchbox, LÄRABAR knows its audience well. Aside from creating pins and targeting ads to consumers for general awareness, the brand pins content from other users that feature its products—including homemade LÄRABAR recipes, healthy lunch box inspiration, and hiking trip packing lists, to name a few.

Apply It: You don’t always have to make the content yourself.
Find other users who are already talking about and using your product or service, and leverage their content on your own page. User-generated content (UGC) is a great way to fill a Pinterest page with real-life inspiration, and all you have to do is re-pin it!

Need help with your Pinterest strategy? Let’s talk.

“The Chain” Wins 2018 Project Isaac Award

The campaign “The Chain,” in which a fashion magazine was built out with influencers using the Pixel 2 phone, has been declared a winner in the Media: Digital Publishing Invention category at this year’s Adweek Project Isaac Awards.

These awards cast a celebratory light on true invention across all of Adweek’s areas of coverage. Entries from around the world are accepted across 34 categories, divided into three brackets: Advertising & Marketing, Media, and Best Practices. An independent panel of jurors judged the submissions in two different rounds.

Congratulations to Google and the 2018 recipients!

We Are Social’s Monday Mashup #411

Facebook announces new authorisation process for large Pages
Managers of large Pages on Facebook will now have to secure their account using a two-factor authentication. The new authorisation process will begin with US Pages, with plans to roll it out globally over time. Facebook has said that the move aims to “prevent organisations and individuals from creating accounts which mislead people about who they are or what they’re doing.” In the words of Lupe Fiasco, “If you are who you say you are… [an honest Facebook Page manager]… then have no fear.”

Poll your pals via Instagram Direct Messaging
You might want to ask your friends for their opinion on something, but you don’t necessarily want everyone and their mother (or at least those who follow you on Instagram) chiming in. As of last week, you can send poll stickers in Direct Messages, whether it be to just one person or in a large group thread. Perfect for asking the gang whether they think it’s a boil or just a big pimple…

LinkedIn makes Groups part of the gang again inside the app
Following its previous decision to move LinkedIn Groups into its own standalone app, the professional networking platform has made the decision to reintegrate the feature back into the main app. Groups will also get a number of new features, including showing Group conversations in-stream, and allowing users to edit posts and share videos.

Collaborate on holiday plans with Airbnb’s new features
Now everyone can pull their weight when it comes to planning a group getaway, as Airbnb announces a feature that will allow users to send Group Travel invites to people who are joining the trip. Attendees will then be able to save ideas to the master list, including homes, food and drink, sightseeing and experiences, and more. Now your friends will have no excuses for ignoring your vegetarian restaurant suggestions when they go away.

Twitter users block brands until the platform says ‘bye’ to Alex Jones
Over 71,000 Twitter users have blocked hundreds of major brands, including Nike, Pepsi, Uber and McDonalds in an effort to pressure the platform into permanently banning far right conspiracy theorist Alex Jones. While Apple, Spotify, Facebook, YouTube and Vimeo have all banned Jones already, Twitter claims that he has not violated any of its policies, despite a CNN report identifying several of Jones’ tweets that violate Twitter’s policies against hate speech, harassment and abusive content.

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