Is Seattle’s Rising Minimum Wage Helping Or Hurting Low-Wage Workers?

A new study finds the city’s rising minimum wage means low-wage workers are getting paid more but working fewer hours. Is it right?

As the minimum wage goes up in Seattle–with with workers now required to make as much as 15 an hour, and all workers set to make that much by 2021–the city has become a bellwether for other communities that are looking to raise their minimum wage or have one already scheduled. Instead of arguing about economic theory, we can finally look at real data. One recent report found that the changes haven’t led to a loss in jobs in food service, a key industry for low-wage jobs. But another new study says that the effects are more complicated: While the overall number of restaurant jobs might not have changed much, the researchers believe that low-wage workers in the city are working fewer hours. Even though those workers might be earning more per hour, the study finds, they’re losing an average of $125 a month.

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Vimeo Scraps Plans to Create Netflix-Like Service

Barry Diller’s IAC/InterActiveCorp is abandoning plans to create an on-demand video service that would have competed for eyeballs with Netflix, Hulu and HBO.

The service intended to entice Vimeo’s more than 200 million viewers to pay for exclusive content. Vimeo will instead focus on a suite of tools for filmmakers.

Vimeo “has decided not to proceed in offering a subscription based original program service scheduled to begin in ’18,” a spokesperson at the video service said in an emailed statement Monday.

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Fox Sports Cuts Web Writing Staff to Invest More in Web Video

21st Century Fox Inc.’s sports department is overhauling its online operations, eliminating the writing staff to invest in more-lucrative video production.

Fox Sports will eliminate about 20 writing and editing positions in Los Angeles and replace them with a similar number of jobs in video production, editing and promotion. Executives told staff in meetings Monday after outlining the new strategy in a memo obtained by Bloomberg. Affected employees will be encouraged to apply for the new posts.

The owner of Fox News and the Fox broadcast network has decided that paying writers to cover sporting events, pen columns or grade teams’ NBA draft moves is best left to ESPN and other news-focused sports sites. Fox is opting to divert those resources into producing online video that complements on-air shows, can be packaged into advertising sales across the web and TV, and has the potential to go viral on social media.

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‘Bachelor in Paradise’ Becomes a Harder Sell for Advertisers

“Bachelor In Paradise” may be returning to ABC this summer with its annual drunken hookups and in-the-sand shenanigans, but there are at least some advertisers that won’t be part of the reality dating series following the recent investigation into alleged misconduct on-set.

At least several advertisers that intended to air commercials in “Bachelor in Paradise” this season will not appear, according to several people familiar with the situation.

“We decided not to advertise in it this summer after all the controversy,” a spokeswoman for an advertiser in the show last season said via email. “We’ve done it in the past but feel that it doesn’t meet our filters as a family-friendly brand at current state.” She spoke on condition of anonymity to protect the company’s relationship with ABC.

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We Are Social’s Monday Mashup #357

Snapchat launches location-sharing ‘Snap Map’

Snapchat has launched a new location-sharing feature called Snap Map. Now you can see where your friends are out and about and also share snaps with non-friends for 24-hours, with a heat map showing people where the most snapping is taking place, at large events for example.

Facebook offers two new tools for targeting ‘valuable’ users
Facebook has introduced a couple of solutions to help advertisers get more value from their campaigns. 1. Value optimization – this enables advertisers to optimise their ad campaigns based on purchase value data passed through the Facebook pixel. 2. Value-based Lookalike Audiences – this allows you to include a value column in your customer list, which you can then use to reach new people that look like your highest spending customers. If you think this is a little confusing, check out Facebook’s blog post about it. Then you’ll really be confused.

Facebook to launch app for influencers to manage content
Facebook has launched an app that will help creators better manage their content on the platform. It also features a Live Creator Kit that enables influencers to more effectively manage live broadcasts, adding intros and outros, custom stickers and frames.

Instagram Stories hit 250M daily users and Live video replays added

Instagram is leaving Snapchat for dust as Instagram Stories reach 250 million daily users, up from 200 million in April and 150 million in January. You can also now add live videos to your stories on Instagram and they’ll be viewable by others for 24 hours, whereas before they disappeared at the end of broadcast.

Instagram rolls out new face filters

If you’ve updated your iOS or Android applications to version 10.21 or higher, you’ll be able to access brand new face filters on Instagram! Take a road trip without leaving your bedroom or put on a virtual face mask ready for bed. There were also some cheeky Father’s Day stickers for those whose dads know what Instagram is (not mine).

Instagram tests ‘Favourites’ to encourage more private sharing
For a while now, Instagram has noticed that users have tried to hack the system to share pictures with only a limited about of friends. This can involve creating separate accounts just for close friends or deleting images straight after they’ve been posted and acknowledged by your nearest and dearest with a Like. Now Instagram is testing letting people make a favourites list of friends who’ll be able to see special posts just for them. You’ll know you’re someone’s favourite if you see the little green ‘favourites’ badge on a post.

Twitter is introducing a direct message button to help engage users

As Twitter doubles its efforts to become the go-to platform for customers services and sales, it is rolling out a button that could make it easier to get users to engage with brands. The feature will mean that users can be prompted in DM to do a variety of things including: write tweets, follow accounts or click through to websites, with brands able to add up to three customisable buttons.

YouTube shows off 1.5 billion monthly users figure…
My, my, what big user figures you have YouTube! Its CEO, Susan Wojcicki announced the milestone at last week’s VidCon conference in California, as well as mentioning that they’re all ‘logged in’ users which implies that there are even more viewers watching who aren’t logged in to the platform. It was also revealed that on average a YouTube user will watch a hour of video every day.

… and introduces new VR180 format
It’s like 360 video but…you know… half of that. YouTube has launched a new new VR180 format in an attempt to get more creators onto the video creation bandwagon (FYI it’s a very odd shaped wagon).

Spotify adds 40 million monthly active users in a year
Spotify has announced that it now has 140 million monthly active users, up from 100 million a year ago. Of course this is great news for its ad revenue stream, with Brian Benedik, vp and global head of sales at Spotify, saying that they have been able to increase business there by 50% year on year.

Further to this, Facebook Messenger users can now build a playlist with friends in the Facebook Messenger app together using a Facebook chat extension.

93% of influencers are incorrectly signposting ads on Instagram
A study has found that that just 7% of sponsored content posted by the most followed celebrities on Instagram was compliant with guidelines and regulations set by the Federal Trade Commission (FTC). Influencers are required to use a tag such as #ad high up in their post copy (not hidden in comments) whether they have been paid or just received a freebie. #sp or #partner are often used instead – INCORRECT!!

The post We Are Social’s Monday Mashup #357 appeared first on We Are Social UK.

China Marketing Trend: Ads That Take Forever To Get to the Point

In China, a country of 695 million mobile internet users, some creative new forms of smartphone-friendly branded content have emerged. Consider a McDonald’s post that spread this month among users of WeChat, the ubiquitous Chinese mobile app. The post looks nothing like a fast-food ad, and people had to read for about four minutes before finding out it had anything to do with McDonald’s.

A narrow, 152-inch illustration unfurled as people scrolled down on their mobile phones. (View it here). Reminiscent of a graphic novel, it was a tale about explorers landing on a fiery volcanic planet, and it blended in educational scientific content about volcanoes. After all that scrolling came the reveal: The red hot “planet” was actually a gigantic McDonald’s chicken wing. Commenters mostly enjoyed the bizarre branded twist.

Super long-form social content, with an out-of-nowhere reveal of a brand name at the end, has become commonplace in China. Typically the posts are created by online influencers — artists, writers — and posted on their own pages. Sometimes the stories have no clear link to the brand, and in China that doesn’t matter, says Frederic Raillard, co-founder of Fred & Farid: “The only concern is, you need to deliver a story that is highly entertaining.”

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What My Fight With a Chase Bank Employee Says About the Coming Robot Apocalypse

Someday, when I look back at 2017, I suspect one of the defining moments for me will be that time a human service worker aggressively tried to steer me, a human customer, away from interacting with his fellow human service worker in favor of a robot.

That moment happened to me a few weeks back at a Chase bank branch in downtown Manhattan, where I live. I went in to deposit a check, saw that both of Chase’s fancy new in-branch ATMs were being used, then noticed that only one person was in line for the human tellers — so I queued up.

And then it happened: the confrontation. A Chase bank employee approached me and interrupted my line-waiting (and iPhone news-reading). I guess he saw that I had a check in my hand because he said, “If you’re making a deposit, you can use one of the new ATMs over there.”

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