No one wanted the Essential phone. Will anyone want Essential?

The Silicon Valley startup has some big talent, including Android’s creator, but hasn’t made a dent in the smartphone market.

Android creator Andy Rubin might be getting out of the smartphone business again. Citing “people familiar with the matter,” Bloomberg’s Mark Gurman and Alex Barinka report that Rubin’s startup, Essential Products, is exploring a sale and has cancelled a follow-up to its first smartphone. A decision to sell, while not final, would reportedly cover hardware, patents, and probably engineering talent. Essential has raised $300 million in venture funding–backers include Foxconn, Tencent, and Amazon–and had a valuation of close to a billion dollars.

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How do you say Dilly Dilly in Spanish? Bud Light World Cup ad targets Hispanics


Another new Dilly Dilly spot that has nothing to do with the World Cup plugs Bud Light’s new orange-flavored line extension.

Both spots are by Wieden & Kennedy New York.

AB InBev holds an official FIFA World Cup sponsorship, allowing it to tag the Bud Light ad with the phrase “The FIFA World Cup Is Here.” Non-sponsors, like Draftkings, are using generic phrases in their marketing like “the world’s biggest international soccer tournament.” With the U.S. out of the Cup, sponsors are generally taking a cautious approach in the states, where ratings could be down. Coke, a major World Cup sponsor, is running a big campaign globally but still has not decided if it will run any TV ads in the U.S.

Continue reading at AdAge.com

We’re hiring: Creative Motion Designer

We’re after someone pretty special to create stunning visual content for our social media clients, including Fox’s Biscuits, Pukka Pies and Belvoir Drinks. If you’re a brilliant designer and skilled animator, read on. You could be just who we’re looking for.

Requirements

We want someone with at least 5 years’ experience who has worked in agencies. To fit the bill, you’ll definitely need to be…

  • Experienced in After Effects and Premier
  • Able to design and animate concepts from start to finish
  • Adept in Illustrator and Photoshop (you should know both like the back of your hand)
  • Experienced in creating content for social media
  • Organised and motivated

It’d be a big bonus if you were also…

  • Handy with a camera
  • A talented illustrator
  • Interested in social media

 

Responsibilities

Your main role will be to create beautiful content, both static and animated, for social media. But it won’t always be social; aside from designing attention-grabbing graphics, GIFs and videos for Facebook, Twitter and Instagram, depending on your portfolio you’ll also design for packaging, print and digital. We work for a huge range of household-name clients, which means you’ll always be kept on your toes.

 

Why apply?

For one thing, we’ll pay you a competitive salary and give you a decent chunk of holiday to boot. But as well as that, our agency is genuinely a brilliant place to work. Our team is close knit and super friendly and we’re set slap bang in Nottingham City Centre, so it’s an easy commute – and even easier to find a spot for after-work drinks.

 

Ready to send your application? Great. Email hello@togetheragency.co.uk with your CV and a brilliant portfolio and/or show reel, with ‘Vacancy: Creative Motion Designer’ as the subject line. Or, if you want to know more, give us a call.

The post We’re hiring: Creative Motion Designer appeared first on we think.

Our work: TRIBE X MOR Case Study

User-generated content is the holy grail of marketing these days, especially on social media. Social validation comes from people believing what they are seeing on social and that comes from real people, really enjoying products and really honestly sharing it. So how do you get this? Isn’t it really hard? It was logistically a bit of a nightmare and very time consuming before great platforms such as TRIBE came along. We have run some very successful influencer Instagram promotion campaigns via TRIBE, check out our most recent one below!

What is TRIBE?

TRIBE is a self-serve Instagram influencer platform where brands are in total control of the content that is created. Create a brief including which hashtags to use, the messaging for the campaign and anything else for the influencer to mention. Sit back, relax and wait for the submissions to appear in the inbox. Approve or reject the posts and only pay for the posts that are chosen to be published with a small fee per post from TRIBE.

Hands up if you’re craving brunch? 🙋🏻‍♀️🙋🏼‍♂️ We’re talking about fresh sausages topped with a fried runny egg in a toasted focaccia… mmm! 🍳🌭 • We’re so happy to have discovered these Mor Chicken, Sundried Tomato and Basil sausages. These sausages are gluten free and packed full of veggies. They’re also lower in fat than usual sausages. Can you believe they are only 76kcal per two sausages?! 😄 They are loaded with flavours and eating them you could definitely tell only high quality ingredients are used. They taste absolutely fantastic. Think we’ll also be using these sausages for dinner too now 😁 @mortaste #mortaste #morsausages #glutenfree #ad ———————————————————- 📍Two Hungry Peas’ home sweet home, London @twohungrypeasinapod • 🍴Homemade sausage with fried egg in warm focaccia. • • • • • • #foooodieee #breakfasttime #infatuation #thefeedfeed #fryup #brunchtime #breakfast #lefooding #noleftovers #londonsbest #londonfoodie #breakfastofchampions #dailyfoodfeed #foodbeast #bestfoodworld #eatfamous #eater #sausage #breakfastlondon #londonfood #eatmunchies #brunching #friedegg #eeeeeats #breakfastlover #homecooked

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Why is it awesome?

    • Firstly, the influencer will already own or want to buy your product as TRIBE does not provide the samples. Therefore, the influencers are naturally an advocate for the brand or the product.
    • Influencer will be confident that they can create the content that is needed and has not been specifically approached for the job so will be more likely to make an effort with the image in order to be chosen by the brand to work on the campaign. Basically, you know that the influencer really wants to work with your brand.
    • No expensive sampling costs, influencers will factor the cost of their product into the whole fee for the post.
    • Full approval of posts before they go live. No nasty shocks!

What did we do?

We worked with our FMCG client MOR to receive 45 submissions of which 20 became approved and published posts with engagement rates of up to 9% and over 11,000 engagements. The combined reach for the Instagrammers that we worked with was over 380k and the whole campaign was complete from start to finish within 10 days.

The brief

“UK food & lifestyle influencers. Showcase how delicious and versatile MOR sausages are. Use any (or all!) varieties of our 4 sausages in a recipe post on Instagram. Breakfast, brunch, BBQ, lunch or dinner – go wild! The visuals must look delicious, be colourful and well shot. Videos, stop motion & Boomerang would be awesome but static images are just as fab.”

And that’s exactly what we got!

What did we do?

We worked with our FMCG client MOR to receive 45 submissions of which 20 became approved and published posts with engagement rates of up to 9% and over 11,000 engagements. The combined reach for the Instagrammers that we worked with was over 380k and the whole campaign was complete from start to finish within 10 days.

The brief

“UK food & lifestyle influencers. Showcase how delicious and versatile MOR sausages are. Use any (or all!) varieties of our 4 sausages in a recipe post on Instagram. Breakfast, brunch, BBQ, lunch or dinner – go wild! The visuals must look delicious, be colourful and well shot. Videos, stop motion & Boomerang would be awesome but static images are just as fab.”

And that’s exactly what we got!

The post Our work: TRIBE X MOR Case Study appeared first on we think.

Top 3 Media Planning Strategies

media planung

Planning effective advertising campaigns has never been harder. The hundreds of thousands of additional media options we have compared to just 20 years ago make the planning process dizzying and often confusing. Our clients and our agency try to narrow down our process into a few clear steps to keep us all focused as we contemplate the current marketing environment and get ready to adapt to the changes that tomorrow will inevitably bring. Here are our top three planning tactics.

Der Beitrag Top 3 Media Planning Strategies erschien zuerst auf Serviceplan Blog.