The election isn’t over: B Corp coalition wants you to vote every day


If you thought the election was over, forget that, and not just because recounts and litigation continue in Florida and Georgia. In a first-of-its-kind digital campaign breaking today, a coalition of B Corporation brands is making the point that people can vote every day with their purchases.

B Corps are businesses that meet standards of verified social and environmental performance, public transparency, and legal accountability to balance profit with these other considerations. The “Vote Every Day” campaign from Fortnight Collective brings together 25 B Corps, including Unilever units Seventh Generation, Ben & Jerry’s and Sundial Brands (which qualify individually, though Unilever as a whole still doesn’t) with Danone North America, Cabot, Patagonia, Amalgamated Bank, Kickstarter, Leesa, Athleta and others.

The B Corp group has been looking for ways to spread the word about what they do, says Seventh Generation CEO Joey Bergstein, and Seventh Generation is among members who put the B Corp logo on packaging and participate in joint displays at Amazon’s Whole Foods, among other things.

Continue reading at AdAge.com

What Makes Good PR coverage?

Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged. PR coverage done well can be a powerful weapon to provide credibility and increase brand exposure to your target audience.

Good PR is more than press releases – it’s about providing value for your audience, building strong relationships, engaging your audience and telling the story of a brand. So what are the ingredients to creating coverage that will have journalists and customers sit up and pay attention?

Create noise

A lot of companies make the mistake of thinking of press coverage at last stage. After developing products and services, a company will finally try to get the word out there about their product. But if you don’t create a buzz to start with, how will people get to know about your product and how will they trust you?

Create some noise about your product, and watch the windows open! You’ll create an anticipatory environment as well as grow recognition and trust for your product even before it hits the shelves.

Make it Personal

Good PR coverage makes the issue personal to as many people as possible. A great way to do this is by using real stories that your audience can relate to. Show your potential customers how your service or product will make their lives easier, better or happier. You do this by using real people who face problems that your client base can relate to. Hearing them or seeing them talk about issue from personal experience will help create connections with your audience.

Be Consistent and Sustainable

Good PR coverage is consistent in its messaging, which is sustainable in the long term. Consistent and sustainable coverage helps build and sustain a growth in brand support. This will incrementally change consumer behavior through a steady stream of relevant and candid conversations to both media and directly to consumers.

Maintain Accuracy and Credibility

Be accurate about what you are reporting and don’t make assumptions. The current media climate is increasingly critical and cynical. Your claims will be examined and people, whether it’s the public or the media, will point out your mistakes and inaccuracies. This is why it’s important to do your research, get expert opinion when necessary and leave as little room for error as possible.

Increase your credibility but using data to back up what you are saying and credit the source. An independent expert opinion can also be a good source. It can give journalists and independent person to talk to and make the story more well-rounded.

Focus on the wins

Good PR coverage highlights the organization and the brand with stories about what the company and the brand has achieved. Bring attention to what you’re doing right and how it’s going well. Even better, celebrate the wins of your customers. Making your clients feel like their apart of the story and engaging them is excellent exposure for your organization as well as a great way to build positive relationships with your clients.

The post What Makes Good PR coverage? appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

We Are Social’s Monday Mashup #422

Facebook Messenger’s ‘unsend’ feature is coming soon
Text regret is a sad reality in the digital age. Facebook Messenger is the latest platform to recgonise this, by allowing a ten minute window in which users can delete sent messages. It’s a little stingy compared to WhatsApp, which gives you a full hour, but it’s better than nothing I suppose. Thanks Facebook.

Facebook adds YouTube to Portal
Facebook has been pimping its Portal hardware, and not just with its own products. The tech, which already comes with Amazon Alexa, now also has Google’s YouTube as part of the Portal app platform. Portal was previously limited to videos from Facebook Watch, Food Network or Newsy, so this gives its users a lot more video bang for their buck.

Facebook launches viral video app Lasso
You’re about to see a lot more viral videos if Facebook has its way and, let’s face it, it usually does. The social media giant has now released Lasso, an app of ‘viral clips’ which – according to Mashable – is a blatant rip off of TikTok. The move is part of Facebook’s attempts to appeal to teens, given the steady decline in usage amongst that audience.

TikTok increases user base and downloads
Not be intimidated by the Facebook juggernaut, research has shown that video platform TikTok boosted its user base by 30% to more than 130 million viewers, since its owner Bytedance merged with Musical.ly in early August. With all these new users comes more downloads, which increased 20% globally and 25% in the US from the previous three months. All this means that TikTok has overtaken the big guns – YouTube, Instagram, Snapchat and Facebook – in a ranking of U.S. downloads from Apple’s App Store and Google Play, although its engagement rates are considerably lower. Time will tell if Faceook’s Lasso will make a dent in TikTok’s numbers.

Instagram gets political with ‘I Voted’ sticker in Stories
One of social media’s triumphs in recent years has been galvanising people to vote. So it was great to see that an ‘I Voted’ sticker on Instagram Stories was used by over 1,000 people per minute at its peak during the US midterm elections. The sticker went even further than allowing users to share that they had cast their ballot – it also helped others find their polling place through a link to ‘Get to the Polls‘. Other platforms got in on the voting action too – Snapchat helped register over 400,000 voters and Facebook also added “I Voted” stickers.

YouTube launches tools to track viewing time
We’ve all been down the YouTube rabbit hole, right? Now the platform’s owner, Google, is helping tackle the growing problem of screen time addiction, with a new feature that will track how much time you spend watching YouTube videos. When the feature launches, you’ll be able to check out your stats and see how they compare to the average person in your account’s ‘Time Watched’ section. It’s part of Google’s push to help internet users take charge of their digital wellbeing.

YouTube adds more transparency measures
In another move towards greater transparency, YouTube will put notices below news clips that state if the video was produced using public or government funds. The notices will mainly appear on videos produced and shared by public broadcasters, such as the BBC, Al Jazeera and Russia Today. A link to Wikipedia will also be provided when the notices are used, so anyone who’s curious can find out more about each broadcaster.

Pinterest’s friend feed gets all Instagrammy
Pinterest’s friend feed is getting a redesign – to look a lot like Instagram. The feed, where you can follow posts from other users, will now show a single column of posts instead of tiled images. It will also have horizontal rows of Pinterest-recommended accounts that you can follow. You’ll still be able to tap on a red “Save” button to save an image to a board, or tap on the image directly to be linked out to a piece of content.

LinkedIn updates encourage diverse workplaces
LinkedIn is doing its bit to promote more diverse workplaces, with the launch of new gender diversity insights across its talent products. The tools have been designed to help businesses find, hire and develop more diverse teams. They include the addition of more gender information and data into both Talent Pool reports and the platform’s flagship Recruiter search tool, as well as a number of courses on diversity to help hiring managers and leaders tackle unconscious bias.

LinkedIn plans events tool for connecting IRL
As the leading online networking platform, a move into helping people connect IRL makes sense for LinkedIn. The platform has announced that it’s starting to test a new events tool with a select group of users in San Francisco and New York City, and plans to roll out the feature globally in the next few months. It will work a lot like Facebook’s events offering – users will be able to see who else is attending, invite other people, and chat with other users in the event page feed.

The post We Are Social’s Monday Mashup #422 appeared first on We Are Social UK.

Snapchat’s head of content Nick Bell is out

Bell, who has led Snap’s forays into licensed and original content, had been with the company for five years–and his departure comes at an inopportune time.

Snap’s woes continued on Monday with the news that head of content Nick Bell is leaving the company. Bell, a groomed, well-spoken Brit, was a high-profile and long-tenured exec, overseeing its media and entertainment divisions, specifically its deals with content partners to develop original content for Snapchat. 

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Snapchat’s head of content Nick Bell is out

Bell, who has led Snap’s forays into licensed and original content, had been with the company for five years–and his departure comes at an inopportune time.

Snap’s woes continued on Monday with the news that head of content Nick Bell is leaving the company. Bell, a groomed, well-spoken Brit, was a high-profile and long-tenured exec, overseeing its media and entertainment divisions, specifically its deals with content partners to develop original content for Snapchat. 

Read Full Story

Diageo Sells Seagram’s VO to Sazerac in $550 million deal


Diageo agreed to sell Seagram’s VO whiskey and 18 other brands to closely held U.S. distiller Sazerac Co. for $550 million as the maker of Johnnie Walker focuses on higher-end labels.

The world’s largest distiller said the deal will help it develop faster-growing premium drinks in its U.S. portfolio, where it’s pushing new brands like George Clooney’s Casamigos tequila alongside its core whiskey and vodka lines. Sazerac, the closely held Metairie, Louisiana-based owner of Buffalo Trace bourbon, has been fleshing out its portfolio by adding brands such as Southern Comfort.

Diageo Chief Financial Officer Kathy Mikells called the sale “just another example of what we’re doing to drive efficient growth as we focus on the premium and above segment.” The marketing investment backing the portfolio of value brands was limited, she said in an interview, but the sum will be redeployed across more profitable liquors.

Continue reading at AdAge.com