On Thursday 11th February, The PRCA came to the Big Cat office to host a training session on writing effective press releases. Being a PR Assistant I hadn’t had as much experience as some of my colleagues when it came to writing releases, so I was eager to go on the course and learn some tricks of the trade.
The day was led by Lorraine Forrest-Turner, a copywriter and freelance communication skills trainer, who told everyone that the training would be a prime opportunity to really get to grips with the different styles and structures which would enable us to successfully sell our stories into the press in the future.
We began the day by discussing the media, taking a closer look into what news is and what it isn’t. After studying Journalism at University for 3 years, it was nice to have a bit of a refresher, and the information