The Democrats just sued the Trump campaign Watergate-style

The Democratic Party has filed suit against President Donald Trump’s presidential campaign, the Russian government, and Wikileaks, claiming a broad conspiracy that helped Trump win the 2016 election. The multi-million-dollar lawsuit was filed in Manhattan federal court on Friday, The Washington Post reported. The suit alleges that the Russian government conspired with top Trump campaign officials to …

The Democratic Party has filed suit against President Donald Trump’s presidential campaign, the Russian government, and Wikileaks, claiming a broad conspiracy that helped Trump win the 2016 election.

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Can Online Retail Solve Its Packaging Problem?

A new wave of reusable packaging companies are trying to mitigate the waste from the billions of online purchases made each year. But it’s an uphill battle.

If you order a T-shirt or hoodie from an online store called Toad & Co, the checkout screen now has an extra button that says “reuse.” Choose it, and your order will arrive in a reusable package. When you take your clothing out, you flip the label around and put the bag back in the mailbox instead of in the trash, so the company can use it again for the next customer.

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Starbucks to angry Facebookers: We can’t deny this is a race issue

Last week, two black men were arrested in Philadelphia for sitting in a Starbucks. In the face of such apparent racism and growing demands to #BoycottStarbucks, Starbucks CEO Kevin Johnson announced that every company-owned store in the United States would close on May 29 for “racial-bias education.” It’s a bold, necessary move that will cost the company …

Last week, two black men were arrested in Philadelphia for sitting in a Starbucks. In the face of such apparent racism and growing demands to #BoycottStarbucks, Starbucks CEO Kevin Johnson announced that every company-owned store in the United States would close on May 29 for “racial-bias education.”

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Starbucks to angry Facebookers: We can’t deny this is a race issue

Last week, two black men were arrested in Philadelphia for sitting in a Starbucks. In the face of such apparent racism and growing demands to #BoycottStarbucks, Starbucks CEO Kevin Johnson announced that every company-owned store in the United States would close on May 29 for “racial-bias education.” It’s a bold, necessary move that will cost the company …

Last week, two black men were arrested in Philadelphia for sitting in a Starbucks. In the face of such apparent racism and growing demands to #BoycottStarbucks, Starbucks CEO Kevin Johnson announced that every company-owned store in the United States would close on May 29 for “racial-bias education.”

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Don’t be distracted by AT&T’s skinny bundle reveal. It’s mostly a PR stunt

To prove that his company won’t punish cord-cutters if it acquires Time Warner, AT&T CEO Randall Stephenson revealed plans for a $15-per-month streaming TV bundle. The service, called “Watch,” will be free for AT&T wireless subscribers, Stephenson said on Thursday, and will keep costs down by omitting expensive sports channels. As CNN reports, the announcement …

To prove that his company won’t punish cord-cutters if it acquires Time Warner, AT&T CEO Randall Stephenson revealed plans for a $15-per-month streaming TV bundle. The service, called “Watch,” will be free for AT&T wireless subscribers, Stephenson said on Thursday, and will keep costs down by omitting expensive sports channels. As CNN reports, the announcement came from the witness stand in federal court, where Stephenson was testifying against the government’s attempt to block the Time Warner deal on antitrust grounds.

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Amazon finally reveals how many Prime users it has

https_blueprint-api-production.s3.amazonaws.comuploadscardimage7571428f1759fb-6a13-4fcb-9eaf-ce57bf16ced2Finally, Amazon is spilling the beans on Prime membership.

The online retailer has been famously opaque about how many of its users pay for Prime, its annual subscription service. Now, in a letter to shareholders, CEO Jeff Bezos has revealed that Amazon has more than 100 million paid Prime members. Not too shabby, Jeff.

“In 2017 Amazon shipped more than five billion items with Prime worldwide, and more new members joined Prime than in any previous year – both worldwide and in the U.S. Members in the U.S. now receive unlimited free two-day shipping on over 100 million different items,” Bezos wrote.

Bezos shared other milestones about Marketplace, Alexa, devices, music streaming, and more — often relying on his favorite numerical stat, “tens of millions.” (Which, let’s be clear, could mean anything from 10 million to… 99 million).

According to the letter, 2017 was Amazon’s best year for hardware sales ever.

“Customers bought tens of millions of Echo devices, and Echo Dot and Fire TV Stick with Alexa were the best-selling products across all of Amazon – across all categories and all manufacturers,” Bezos wrote.

Bezos also shared details (sort of) about Amazon Music.

“Amazon Music continues to grow fast and now has tens of millions of paid customers,” Bezos wrote. “Amazon Music Unlimited, our on-demand, ad-free offering, expanded to more than 30 new countries in 2017, and membership has more than doubled over the past six months.”

At least we now know that tens of millions subscribe to Prime!

The Economist Discomfort Future by Sense wins Campaign Media Award

The Discomfort Future campaign designed to grow The Economist’s subscriber base, run by experiential marketing agency Sense, has won Best Use of Experiential at this year’s prestigious Campaign Media Awards.

This is the latest in a host of accolades that Sense’s work for the iconic business newspaper has received following the launch of the first experiential campaign in August 2016. Since that date, 30,500 subscriptions have been generated along with significant positive shifts in brand perception, and the campaign continues this year under the Feeding Future theme.

The judges were impressed with the campaign’s proven success and the fact that it continues to perform strongly –  with the mirroring of the newspaper’s most stimulating content brought to life in a real world context being instrumental to this. 

“We’re delighted with this fantastic award, which is now the 17th for a campaign that has been a pleasure to run and which keeps on delivering great results, showing the power of real world marketing that puts people first,” said Sense Director Sally McLaren. “It’s testament to our outstanding creative and operational teams in London and New York, together with our strong relationship with The Economist, that we have been able to consistently target, attract and engage the right audience and significantly increase reader numbers.”

The post The Economist Discomfort Future by Sense wins Campaign Media Award appeared first on Sense London.

Experiential continues to buck marketing trend with rise in budgets for Q1 2018

The growth in marketing spend in the UK continued to increase in the first quarter (Q1) of 2018, according to the latest IPA Bellwether figures, but the rate of 5% was the slowest in two years and down from 8.6% in Q4 2017.

Experiential marketing, however, blazed a trail being the only discipline to show increased investment with budgets growing 7.8% up 5.5% from the previous quarter.

This rise closed the gap on the strongest performing category of internet marketing, in which investment grew by 8.7%. This was down from the Q4 2017 figure and the lowest since the end of 2015.

Main media advertising, meanwhile, slipped into negative territory, falling from +1.7% in Q4 2017 to -2.1% in Q1 2018, the first time since Q3 2016 the net balance has been below zero.

Despite the muted expectations, The Bellwether Report noted the apparent resilience of the market and revised upwards its forecasts of adspend growth for the year just gone from 1.4% to 1.7%. It expects the rate of growth to drop sharply in 2018 (0.8%) and 2019 (0.4%), thanks to a combination of Brexit-related uncertainties and ongoing pressure on household finances which will restrain consumption.

Dr Paul Smith, Director at IHS Markit and author of the Bellwether Report, noted that despite the uncertainties and a loss of momentum since last summer “growth is being sustained meaning the longest bull-run in the survey history continues” – although he also observed that “the degree of optimism is the lowest in five years”.

Read the full IPA Bellwether Report summary

The post Experiential continues to buck marketing trend with rise in budgets for Q1 2018 appeared first on Sense London.

Q&AA: America Ferrera on activism and the great outdoors


Actress America Ferrera has played many rolesa dorky editorial assistant on “Ugly Betty,” a jeans-wearing teen in “Sisterhood of the Traveling Pants” and, currently, a bossy-but-empathetic floor manager on NBC’s “Superstore.” But it’s her latest venture, a partnership with The North Face on a campaign that highlights female athletes, that most complements her social advocacy efforts. Ferrera, who recently announced she’s pregnant with her first child, spoke with Ad Age about the #MeToo movement, protection for those in the DACA program, and more. Our conversation has been edited.

Why did you decide to work with the North Face on its “Move Mountains” campaign?

There are a lot of reasons why the campaign felt like such a natural fit. For one, I think it’s so incredibly important to spotlight the stories of women doing incredible things in order to inspire the next generation of women to become doers and explorers in the world. It’s important that we have those role models and are able to see ourselves in order to imagine what’s possible for usthat part of the campaign really resonates with me.

Continue reading at AdAge.com