Tuesday Wake-Up Call: Hurricane Willa threatens, Trump rebrands Ted Cruz and the ANA is upon us


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today: Hurricane Willa is projected to make landfall this afternoon or evening. The National Hurricane Center is calling it an “extremely dangerous” storm that’s “expected to produce life-threatening storm surge, wind and rainfall over portions of west-central and southwestern Mexico.” We’re keeping an eye on @weatherchannel on Twitter.

Who wants to be a millionaire?: With lottery fever spreading across America, CNN helpfully offers “The do’s and don’ts of office lottery pools,” including “Don’t use cash” (“If possible, pay your pool leader with an electronic account, such as PayPal or Venmo, so you have written confirmation of your payment for a certain lottery”). In other words: Trust no one. Meanwhile, Chipotle, somewhat less helpfully, tweets that the “the Mega Millions jackpot is now at 653,061,224 sides of guac.” Plus a depressing side note from CNBC: “Here’s the tax bite on $1.6 billion Mega Millions and $620 million Powerball jackpots.”

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9 women executives on how MeToo has changed the way they mentor

For the few women at the top, the last year has impacted what they are telling the women they mentor. Here’s what they are saying.

The #MeToo movement has created the permission to be vulnerable about the dark truths many women have kept hidden for decades. From entry-level assistants who were mistreated by older male managers to C-level women who still face discrimination no matter their level of accomplishment or respect–everyone knows someone who has come forward.

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This startup wants to kill passwords–and replace them with jewelry

“[T]his ring will become your connection from your physical self to your digital presence,” says Motiv CEO Tejash Unadkat.

I’m logging into Facebook when that pesky window pops up, alerting me that the website has sent a pin number to my cell phone and requiring that I enter it to ensure I’m not a hacker. But this time, instead of digging around for my phone so I can painstakingly enter in each digit, I turn my hand as if unlocking a door. As if by magic, the digits appear on my screen. I’m in.

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This startup wants to kill passwords–and replace them with jewelry

“[T]his ring will become your connection from your physical self to your digital presence,” says Motiv CEO Tejash Unadkat.

I’m logging into Facebook when that pesky window pops up, alerting me that the website has sent a pin number to my cell phone and requiring that I enter it to ensure I’m not a hacker. But this time, instead of digging around for my phone so I can painstakingly enter in each digit, I turn my hand as if unlocking a door. As if by magic, the digits appear on my screen. I’m in.

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Watch Kerry Washington live at the Fast Company Innovation Festival

The Scandal star discusses the enduring power of live performance at a keynote event in New York.

Imagine this scenario for a moment: You’re a beloved TV star, famous throughout the world and coming off one of the top-rated shows on U.S. network television. As your next act, why on earth would you choose the frenzied, frenetic schedule of a play, performing eight grueling shows a week for 800 people in a theater in midtown Manhattan?

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What happened when I used a Bullet Journal for a month

The detailed journaling and list-making method has thousands of devotees, but is it too complicated to make me want to give up my regular to-do list?

When it comes to productivity, I’m a 100% paper person. For the past few years, I’ve been using the Planner Pad to organize my schedule, but my daily to-do list is often longer than the allotted space. I end up using separate lists that leave me with multiple places to track. When I (finally) discovered the popular Bullet Journal method, it seemed like the perfect solution, so I decided to try it out for a month.

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Florida, Illinois slammed with $942 million in midterm ads


The bottom line of Ad Age Datacenter’s latest analysis of midterm campaign ad spending: It sucks to be a TV viewer and/or radio listener (but great if you’re a station owner) in one of these key battleground statesespecially Florida and Illinois, which both have races that have surged well past the $100 million mark. See more at AdAge.com/campaigntrail.

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