Social’s Tipping Point of Data Accessibility Is Here


Social advertising continues to boom. With one-third of all digital display budgets going to Facebook and projections of social ad spend exceeding $50 billion in 2018, brand marketers are quickly facing several new data challenges — none of which can be ignored. As investment levels explode, so do the data exhausts. This is forcing brands to ask: Do I control the access to my data, and what happens if I don’t?

First, it is important to define data accessibility. In this context, it means complete and uncompromised access of all social advertising data, no matter how many subbrands, teams or partners a company works with. Without control of their data and who can access it, a brand that switches agencies and needs to transfer millions of social advertising dollars and years of intelligence will have to spend months manually moving this data from the previous partner, assuming it even have access to this information.

If you’re like most marketers, you’re probably wondering: Does my company control our social advertising data? Where does this data live? Can I access it in its entirety? As marketers are finding out, the need for data accessibility is at a tipping point, and answering these questions is imperative for success going forward.

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Spotify knows you’ve been listening to that podcast at work

Podcasts are often associated with your morning commute or drive, but Spotify’s latest finding shows that mornings are not the most popular time for podcasts. The music streaming giant looked at what a typical day of music and podcast listening looks like for their listeners–and discovered that podcast listening peaked during the middle of the …

Podcasts are often associated with your morning commute or drive, but Spotify’s latest finding shows that mornings are not the most popular time for podcasts.

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Spotify knows you’ve been listening to that podcast at work

Podcasts are often associated with your morning commute or drive, but Spotify’s latest finding shows that mornings are not the most popular time for podcasts. The music streaming giant looked at what a typical day of music and podcast listening looks like for their listeners–and discovered that podcast listening peaked during the middle of the …

Podcasts are often associated with your morning commute or drive, but Spotify’s latest finding shows that mornings are not the most popular time for podcasts.

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Rubicon Project Inks Deal With Google DoubleClick Bid Manager


Rubicon Project said Monday that it has inked a deal with Google to integrate is private marketplace with DoubleClick Bid Manager.

DoubleClick Bid Manager is used by marketers to buy digital ads programmatically; the move by Rubicon Project now gives marketers access to some 35,000 private marketplace offerings. Private marketplace deals allows them to transact on premium inventory without fear of seeing their ads on sketchy sites.

The tradeoff, however, is marketers aren’t able to reach as many users on the web. Low impression volume, and poor win rate and targeting are known issues in private marketplace deals.

Continue reading at AdAge.com

Survey: one in four IT workers are worried that their skills could become obsolete

For the most part, IT workers like their jobs: 79% claim they are satisfied with their positions (up from 73% in 2015) and a whopping 45% are “very satisfied,” according to the new industry report “Evaluating IT Workforce Needs.” However, there is one looming concern among these workers. One in four are worried that their skills …

For the most part, IT workers like their jobs: 79% claim they are satisfied with their positions (up from 73% in 2015) and a whopping 45% are “very satisfied,” according to the new industry report “Evaluating IT Workforce Needs.” However, there is one looming concern among these workers. One in four are worried that their skills could become obsolete, which probably includes anyone who fears automation (read: everyone) and anyone working in programming languages like Visual Basic, Flash, or even Ruby.

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