Six Words And Phrases That Make Everyone Hate Working With You

Some of the most common expressions carry subtle undertones of resentment when you use them around the office.

In general, it’s smart to say what you mean. In the workplace, people tend to use overwrought business jargon to compensate for not knowing their stuff. But there’s a less-apparent risk to doing just the reverse. If you sound like a walking Instagram comment, you might start to alienate yourself in your own office and lose your coworkers’ trust—even if they use those same kinds of words expressions when they’re texting their roommates.

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Here Are The Trailers You’ve Missed From San Diego Comic-Con So Far

The FOMO-fest at SDCC is heating up.

San Diego Comic-Con is in full effect now, which means that the release of trailers, teasers, promos, and activations for your favorite vaguely superheroic/science-fiction/fantastical movies and TV shows has gone from “faucet” to “firehose.” Trying to keep up with all of them is a challenge, so rather than click link after link seeking every extended 19-second clip of footage, we’ve compiled the releases of every new series or movie here for your convenience. We’re still anticipating some heavy-hitters–perhaps Avengers: Infinity WarJustice League, Aquaman, or Marvel’s Punisher–and there’ve been surprises both in what’s been released (Stargate?) and what didn’t make an appearance (Deadpool 2, any new X-Men footage). But scroll on down to see what’s come out so far.

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Here Are The Trailers You’ve Missed From San Diego Comic-Con So Far

The FOMO-fest at SDCC is heating up.

San Diego Comic-Con is in full effect now, which means that the release of trailers, teasers, promos, and activations for your favorite vaguely superheroic/science-fiction/fantastical movies and TV shows has gone from “faucet” to “firehose.” Trying to keep up with all of them is a challenge, so rather than click link after link seeking every extended 19-second clip of footage, we’ve compiled the releases of every new series or movie here for your convenience. We’re still anticipating some heavy-hitters–perhaps Avengers: Infinity WarJustice League, Aquaman, or Marvel’s Punisher–and there’ve been surprises both in what’s been released (Stargate?) and what didn’t make an appearance (Deadpool 2, any new X-Men footage). But scroll on down to see what’s come out so far.

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Four Work-Life Questions To Ponder On Vacation This Summer

Print this out and take it someplace without any Wi-Fi.

You packed your favorite journal and a couple of pens. You planned some time on the beach, or left an afternoon empty to find a table at an outdoor cafe where you can grab an ice-cold drink and just think. This vacation, you’ve told yourself, you’re finally going to be able to take a break and get some clarity.

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Newsmax Wants FCC to Delay Sinclair’s Deal for Tribune


Newsmax Media wants federal regulators to slow their review of Sinclair Broadcast Group’s proposed $3.9 billion purchase of Tribune Media, saying the deal raises concerns about media concentration.

“I am calling for delay,” Christopher Ruddy, CEO of Newsmax, a conservative outlet with a 24-hour cable news channel, said in an interview. “I think it needs more vetting.”

Ruddy, a friend of President Donald Trump, adds a conservative voice to liberal critics of the deal who are wary of Sinclair building a network of local stations featuring the company’s pro-Trump commentary.

Continue reading at AdAge.com

Seven Agency Groups Make the Cut for McDonald’s Local Advertising


McDonald’s and its franchisees have picked seven agency groups to handle local advertising for the chain across the United States, Ad Age has learned.

Previously, about 60 agencies handled local advertising for nearly 200 cooperative groups across the country. Now it appears that just seven agencies will handle the load going forward. They’ll be working with a smaller number of co-ops, perhaps fewer than 100, as McDonald’s adjusts the composition of its regional groups nationwide.

According to multiple sources familiar with the pitch process, McDonald’s appears to have selected seven groups to be certified as agencies that can work with the co-ops. Bernstein-Rein and Fahlgren, which each worked with McDonald’s co-ops in the past, are collaborating as a team. So are two other incumbents, Moroch and Stern. Davis Elen and H&L are two other incumbents that have been selected, sources said. And it appears three newcomers are set to join the roster: Doner, Lopez Negrete and Zimmerman.

Continue reading at AdAge.com

Create like an artist but think like a strategist

This article originally appeared on Visual Media Alliance

Today, a company’s logo is no longer a solitary symbol of a brand. Though the classic Coke cursive logo or Adidas’ iconic three stripes serve as critical brand recognition, other companies must consider how their logos will be used to represent their brands cross-medium. More specifically, companies must challenge the creative team responsible with developing their visual identity systems to produce a final product that is designed with strategic intent and inspired by uninhibited conceptualization.

A successful logo not only serves as recognizable brand iconography, but it needs to reflect the brand’s overall strategy and purpose. Modern marketing has taught us that successful brands must stand for something that connects with customers, instead of letting the customer’s control their identity, and ultimately, their strategy. This poses a set of new challenges for creatives who are designing these logos: Designers must create like an artist yet think like a strategist.

Make the Designer an Extension of Your Team

While designers are briefed on brand strategy, it’s imperative that they understand their client’s business goals. Logos need to be fluid, as the company changes over time and design with that evolution in mind. However, much of this can only be done if clients treat their creative agencies as familial extensions of their team.

Marks Must Be Agile

Marks need to be both flexible and adaptable. A logo should not only be dynamic enough to conform to the various needs of the company, it needs to be fluid in terms of its application across various mediums and executions. A mark may look attractive, but does it have room to grow? A logo certainly should be visually pleasing, but does it have depth? What subliminal meaning or greater purpose does it represent? Truly successful logos will carry the company forward and evolve in tandem.

Don’t Become Obsolete

Successful companies focus on their customer’s needs and how to add value to their lives. Companies who submit their brand identities to crowd-sourced input jeopardize losing sight of their core values, resulting in loss of market share and revenue. While every creative wants to avoid developing identities that are universally rejected, such as Gap’s brief logo revamp, handing creative control to those with little to no perspective into a company’s strategic market position will prove to be disastrous.

Instead of immersing themselves in mood boards and typography alone, designers must think strategically: How can a logo represent a brand’s mission or values in a way that is deeply meaningful? How should brand iconography evolve and adapt with technology? A logo must serve a larger business function. More than developing just a logo and visual system, the identity needs to be able to propel the company’s story which will directly impact the bottom line … the client’s profits.

Anne Swan is executive creative director at Siegel+Gale. Follow her on Twitter: @cityswan

The post Create like an artist but think like a strategist appeared first on Siegel+Gale: Brand Consulting, Experience, Strategy, and Design.

Yahoo Asserts ‘OG’ Fantasy Sports Status in New Campaign


Yahoo is looking to reassert itself as the “OG of fantasy sports” in a new ad campaign called “Feel the Wins,” developed in partnership with the company’s new creative agency, Sid Lee.

Although Yahoo was one of the early powers in fantasy sports, where consumers pick teams online and compete in seasonlong leagues, it has been beseiged by competitiors including CBS and ESPN, which can promote their fantasy products using their extensive media platform, and upstarts DraftKings and FanDuel, which let players pick new teams every week.

Sid Lee, part of Japan’s Hakuhodo, won the business following a competitive pitch process this spring. Omnicom’s BBDO New York previously worked on a project for Yahoo around Fantasy Football. Representatives from BBDO declined to comment.

Continue reading at AdAge.com

Watch the Newest Ads on TV From Walt Disney World, Subway, Home Depot and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Walt Disney World plugs its elaborate “Pandora: The World of Avatar” attraction. The Home Depot says that “stunning doesn’t have to be stunningly expensive” to encourage you to do a quick makeover of your (dated) bathroom. And Subway hypes its current $6 footlong sandwich special in an ad that emphasizes its own ad-ness (an announcer calls attention to a blinking starburst graphic that says “$6 each LIMITED TIME”).

Continue reading at AdAge.com