Livity is to accelerate its growth ambitions and enhance its specialist agency offer, following an investment of up to £1.5 million from award-winning social investment fund, Impact Ventures UK (IVUK).
Livity will be using the funding to strengthen its core agency offering of having best-in-class youth insights and access. This will be done through investment in creative and strategic expertise; new agency products and services; the creation of a youth-led innovation team and a social impact report.
Livity will also be scaling its international youth audience ownership through the launch of a new publishing offering, which will see the creation of a suite of youth co-created social content channels. The “Made By Livity” multi-platform network will be overseen by Livity’s current executive creative director, former Dazed editor, Callum McGeoch who takes on the newly created role of publishing director.
The network of wholly-owned and partnered channels will
IDEO’s work with Planned Parenthood to redesign the patient experience was selected as the Health category winner in the 2016 Fast Company Innovation By Design Awards. The IDEO Toy Lab’s new smartphone app, Monster Moves, was also selected as a finalist in the Apps category.
See the full list of winners here. Read more about the new Planned Parenthood Experience at plannedparenthoodexperience.org.
Podcasts are emerging as a new frontier for brands. And while they’re a great way to tell rich and compelling stories that connect with an engaged audience, they do have their caveats. Find out if this medium is a good fit for your brand.
Determined to provide our clients with the expertise needed to thrive in the noisy 21st century, we’re thrilled to announce the backing of experiential start-up Hyperactive. Led by the former Managing Partner and Head of Experiential at Havas SE Cake, Andrew Casher, its mission statement is to create “brand experiences that can’t be ignored”.
Hyperactive will see Fold7 Founder/CCO Ryan Newey and CEO Marc Nohr taking director roles. A familiar face at the Fold, Andrew met Ryan in his music days when he was marketing manager at Ministry of Sound, a previous Fold7 client. Eurostar and Tag Heur are amongst the start-up’s launch clients, with Andrew and his team of experiential buffs looking to service stand-alone clients, as well helping to broaden opportunities at Fold7.
“Big ideas are only half the story. It’s what you do with them that counts. At Hyperactive we are all about producing exciting, innovative and uber-creative experiences for our clients, and we structure our ideas to live beyond experiential and into communications channels for increased scale and tangible measurement,” explains Andrew. “Hyperactive will become a key pillar in what we believe clients need to succeed in the 21st century,” adds Ryan.
Before giving birth to Hyperactive, Andrew was a board director at Cake where he ran the experiential team for 6 years, leading experiences for brands including EE, Coca-Cola, Carling, British Airways, Xbox and River Island to name drop a few. He’s even made a few cameos on Rihanna’s Instagram having led a series of events to launch her clothing range for River Island.
Hyperactive will be taking residence in our lovely Farringdon office. Drop us a line if you’d love to pop in and say hello over a cuppa – we’ve got loads of biscuits.
BBC Business Daily visits IDEO London for a radio segment on how to be creative in business. The segment features interviews with IDEO designers as proof that a lively office environment and a focus on collaboration can create an atmosphere of creativity.
Listen to the segment here.
IDEO Fellow Barbara Beskind is featured in the New York Times Well blog on design hacks to alleviate the challenges of aging. Barbara is quoted as proof that the senior community is “an untapped resource for designers.”
Read the article here.
On August 12th, the United Nations is celebrating International Youth Day with the theme of “eradicating poverty and achieving sustainable consumption and production.” In our latest study, the Truth about Youth, we found that social good and philanthropy are completely entrenched in global youth culture. What’s more, when we asked young people around the world what causes are most important to them, the number one cause they said was “eradicating poverty”!
In honor of this day, we’d like to share a few highlights of our findings with you. For more information on the Truth about Youth, check out our study page.
The post Celebrating International Youth Day appeared first on McCANN Truth Central.
UK charity Street League has appointed Livity to relaunch its brand and create its first national marketing campaign targeting young people to date. Livity won the work following a competitive pitch.
Street League, which aims to bring an end to youth unemployment by harnessing the power of sport, has enlisted Livity to help it launch a nationwide recruitment drive targeting young people not in employment between 16 and 25, with the aim of getting them to join Street League’s Academy programme. The programme runs for 10 weeks and involves two hours of sport and two hours in the classroom every day, teaching vital employability skills, such as CV writing.
The campaign, which will launch in August, will tap into increased awareness about the power of sport to improve and transform people’s lives, heightened by excitement around the upcoming Olympic and Paralympic Games. It will also coincide with the nationwide
PBS NewsHour airs a segment on the Shadow a Student challenge, an initiative from School Retool in partnership with IDEO and the Stanford d.school to help school administrators build empathy for students. The segment features assistant principal Karen Ritter (East Leyden High School in Franklin Park, Illinois) who spent a day following one of her 9th grade students as part of the challenge.
Watch the segment here.
At Dare we’re proud to partner with brands that are loved across the world, creating remarkable work that delivers experiences people love…
Continue reading on Medium »