Showtime’s “More Than T” Profiles 7 Transpeople Who Transcend That One Letter

In partnership with the MAC AIDS Fund, “Transparent” director Silas Howard takes an intimate look into the lives of transpeople in his doc “More Than T.”

Since its inception in 1994, the MAC AIDS Fund, the philanthropic arm of cosmetics giant MAC, has given more than $450 million to organizations focused on the rights and health of women and the LGBTQ community. As vital as fundraising is, MAC has devoted just as much attention to increasing the cultural visibility of such marginalized groups–most recently by commissioning the documentary film More Than T.

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Showtime’s “More Than T” Profiles 7 Transpeople Who Transcend That One Letter

In partnership with the MAC AIDS Fund, “Transparent” director Silas Howard takes an intimate look into the lives of transpeople in his doc “More Than T.”

Since its inception in 1994, the MAC AIDS Fund, the philanthropic arm of cosmetics giant MAC, has given more than $450 million to organizations focused on the rights and health of women and the LGBTQ community. As vital as fundraising is, MAC has devoted just as much attention to increasing the cultural visibility of such marginalized groups–most recently by commissioning the documentary film More Than T.

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How The Next Generation Of West Virginians Are Building A Way Out Of The State’s Coal Economy

A new documentary called From the Ashes aims to generate support for millennial entrepreneurs working to open up a new, clean energy focused economy.

Shepherdstown, West Virginia, as Brandon Dennison is quick to tell me, “is nothing like the rest of the state.” It’s a small, quaint college town of around 3,500 students and 1,500 full-timers; the buildings lining the main corridor, German Street, date from the town’s founding in the 18th century, though the storefronts now advertise bubble tea and organic wares. Maryland is visible just across the Potomac.

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How The Next Generation Of West Virginians Are Building A Way Out Of The State’s Coal Economy

A new documentary called From the Ashes aims to generate support for millennial entrepreneurs working to open up a new, clean energy focused economy.

Shepherdstown, West Virginia, as Brandon Dennison is quick to tell me, “is nothing like the rest of the state.” It’s a small, quaint college town of around 3,500 students and 1,500 full-timers; the buildings lining the main corridor, German Street, date from the town’s founding in the 18th century, though the storefronts now advertise bubble tea and organic wares. Maryland is visible just across the Potomac.

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Capturing Cannes: Challenging How We Look and Listen

My goals this week at the Cannes Lions International Festival of Creativity were to observe, listen, look, engage, and document the event through the power of video and sound. I wanted to capture the essence of Cannes: the work being displayed, the discussions being had and the inspiration it all sparks.

Armed with a camera and bag full of gear, Rachna Patel, Anna-Maria Pospich, Eugene Litman and I set out to record the work and insights of some of the most creative minds on the planet. I’ve been a part of some of the world’s biggest productions—Super Bowls, the Olympics—but they pale in comparison to the creativity, activations and work at this festival. Cannes is about challenging us all to take risks, to “notice the peculiar,” to rediscover the power of storytelling.

We interviewed people like CNN President Jeff Zucker and award-winning actor Laura Dern, who shined in front of the crowds and our cameras during Ketchum’s “Classic Hollywood Meets the YouTube Generation: Who Are Fans Following?” panel discussion. Inspiration also came from individuals outside of the mainstream—a roboticist pushing the boundaries of artificial intelligence, a neuroscientist studying memory and how it affects brands.

For me, this event is about the collision of simple and complex. Where a single moment can be as effective in delivering a message as an elaborate plan of action. It’s the unexpected, the unscripted, that can be the star. The notion that a simple idea can be meaningful and effective for a brand, and memorable to us all.

Here’s a 30 second clip featuring a few of the exciting moments our cameras captured at Cannes…

Here’s a playlist featuring more of the footage we shot throughout the festival…


Follow @KetchumPR throughout the festival and join the conversation on our #InspiredbyCannes social hub!

How Whisper Survives As Other Anonymous Social Apps Like Yik Yak Fail

Content deals with Facebook, partnerships, and innovative AI-automated video creation help Whisper outlast the competition.

The last few years have been tough for anonymous social networks. Yik Yak, the popular collegiate bulletin board once valued at $400 million, recently sold its engineering team to Square for less than $3 million and shut down. Confessional site Secret went belly-up in 2015. But Whisper, a Los Angeles-based company backed by approximately $70 million in venture capital, is soldiering on.

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Uber Drivers Don’t Think Travis Kalanick’s Departure Will Improve Their Work Conditions

“The culture is embedded over five years. It would take a while to change the entire mentality that this guy set.”

Thursday morning, on the hot steps of New York’s City Hall, a group of 15 Uber drivers gathered to celebrate a piece of legislation that would require ride-hailing platforms to enable customers to tip. For six years drivers have asked Uber to create an experience where clients could reward them with a few extra bucks for a job well done. But Uber was steadfast in its refusal. That was until last week.

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Uber Drivers Don’t Think Travis Kalanick’s Departure Will Improve Their Work Conditions

“The culture is embedded over five years. It would take a while to change the entire mentality that this guy set.”

Thursday morning, on the hot steps of New York’s City Hall, a group of 15 Uber drivers gathered to celebrate a piece of legislation that would require ride-hailing platforms to enable customers to tip. For six years drivers have asked Uber to create an experience where clients could reward them with a few extra bucks for a job well done. But Uber was steadfast in its refusal. That was until last week.

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If You Can’t Ban Cars Downtown, Just Take Away The Parking Spaces

Oslo had a plan to lower its emissions by drastically limit car travel in its center. Now you can drive, but it might not be worth it.

All Oslo wanted to do was lighten its environmental footprint. But the Norwegian capital’s noble goal—to cut greenhouse gas emissions down to 95% of their 1990 levels by 2030—necessitated restricting car traffic. And that’s where the troubles began.

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