Meet the Kickass Female Athletes of 360i

The amazing female athletes from this year’s Winter Olympics are giving us all the feels, from seventeen-year-old snowboarder and gold medalist Chloe Kim to Mikaela Shiffrin, who earned her second career Olympic gold medal in the women’s giant slalom. With so many amazing female competitors getting the recognition they deserve, we were inspired to shine the light on some of the kickass female athletes within 360i’s own walls.

We sat down with Associate Marketing Manager, Hannah Epstein, Digital Activation Associate Alex Sanguiliano, and Technical Support Specialist Janea Wilkerson to hear more about their experience as female athletes, how they got started and what challenges they’ve faced along the way.

 

Hannah Epstein – Hockey

A self-proclaimed tomboy with two brothers, Hannah grew up in Buffalo, New York, an area known for its freezing temperatures, proximity to Canada and production of all-star hockey players. First picking up a hockey stick at age five, not only could Hannah keep up with the boys in her neighborhood, she could outplay them. Despite there being dozens of boys hockey teams in her area, there was only one team for girls. She started her career on the ice with the Buffalo Bisons and played on competitive teams through high school, even making it to the collegiate level at RIT, where her team won the National Championship title in 2013.

While her formal competitive career ended post-grad, she’s still pursuing her passion for hockey in New York City. Her experience has come full circle. Just like the spunky little girl she first described, she’s now playing in an all-male roller league at Pier 2 at Brooklyn Bridge Park. Even as the only woman in the league, she’s never doubted her ability to be a real competitor. “The men are bigger and stronger than me, but being the only female in the league is empowering,” Hannah says, “It makes me feel like my time as an athlete – which is ultimately what made me who I am – isn’t over.”

Janea Wilkerson – Football

For Janea, sports have always been part of her life. And while she may be our go-to Tech Support Specialist by day, out of the office, she dominates as a professional tackle football player for the New York Sharks. After getting her start as a recreational basketball and football player, Janea tried out for the Sharks, one of the only organized football teams for women in New York City, in 2009 and has been playing ever since. Between pre-season and the regular season, Janea dedicates about 8 months of the year, 3 days a week to training. “Sports have always been in my blood, and if I’m not training then I’m studying old plays so that I can mentally prepare.”

Janea’s career in athletics nearly came to a halt when she tore her ACL in 2012 and then again in 2014. While most athletes would consider these injuries career-ending, she saw them as motivation to keep fighting and come back stronger than ever. “Female athletes typically don’t get the same respect as our male counterparts, which makes it easy to want to give up. But I knew I wanted to get back in the game and show the next generation of female football players that we’re just as tough as the men.” Janea maintains that the most important part of playing a sport is to have fun: “Win, lose, or draw, try to find the fun factor in what you’re doing. Otherwise it feels like extra work, and it shouldn’t be that way.”

As an IT specialist who spends her days troubleshooting the agency’s toughest tech problems, she recognizes the importance of leaning on your teammates. “As a football player I can’t make a play by myself – the same is true at work. I’m part of a larger team at work, and at the end of the day we’re all working towards a common goal.”

Alex Sangiuliano – Soccer

To foster new connections across the agency (and to enjoy some post-game brews), 360i participates in seasonal intramurals, everything from kickball and softball to flag football and soccer. Alex has been a key player on the agency’s soccer team since she joined two years ago. For her, the intramural soccer team was an opportunity to return to her roots as a soccer player. Growing up in a soccer family (both her dad and brother play), Alex was quick to discover a talent for the game at age eight. Her love for the game took her all the way to the collegiate level at Lehigh, where she played Division 1 soccer for the Mountain Hawks.

She found that her ultimate driver was being part of a team. “The team really keeps you going,” she explains. “Once you’re at the collegiate level, being an athlete becomes your job. But having your friends and teammates around makes it so much fun.” Alex’s energy and tenacity on the field is contagious as she’s one of the few players on 360i’s that can play without rest for the full 40 minutes.

 

All this talk of teamwork has got us super amped up. We’re so proud of the agency’s female athletes and those competing on the Olympic stage this Winter in PyeongChang.

The post Meet the Kickass Female Athletes of 360i appeared first on 360i Digital Agency Blog.

How to Create Opportunities Through Online Personalization in Healthcare Marketing

Make Healthcare Marketing More Personal

About three out of four online consumers are frustrated by website content that is not personalized and 77% have chosen, recommended or paid more for a brand offering personalized experiences. These days, tailoring online user experiences with one-to-one messaging is no longer optional, it’s expected. And with few things as personal as our health, the demand for content customized to the individual patient is on the rise.

From booking appointments to researching conditions and purchasing treatments or services, more and more of the healthcare process is happening online. This shift has created (often untapped) opportunities for healthcare providers and professionals to tailor messaging on an individual basis without crossing privacy lines.

If you’re looking for ways to give your healthcare marketing an edge with increased personalization, here are two ways you can start transforming your messaging today.

Dynamic Content and Personalized Calls to Action

Potential patients searching “causes of cloudy vision” versus “cataract surgeons near me” are at very different stages on their eye healthcare journey. A person searching for answers to their cloudy vision may not need, want or be ready to receive information on cataract surgery or fill out a consultation request. Your website’s content and calls to action should reflect those differences and speak directly to each user’s specific needs and wants.

Dynamic website content allows you to personalize the user experience for each and every single visitor to your site depending on their browsing history, location, demographics and other known data. Instead of a static page, the user in the previous example can be served a call to action to explore helpful articles on the topic of cloudy vision, which might be more appropriate, more relevant and more likely to turn that visitor into a patient.

Segmented Email Marketing with Relevant Information

When it comes to email marketing, list segmentation offers nearly endless opportunities for personalized messaging. Because nearly all of us check our inbox at least once a day, it’s likely you know firsthand how well personalized emails can perform.

Dividing email lists into groups based on shared characteristics—like patients over 50, guardians of underage patients, etc.—has been proven to boost open and click-through rates by almost 19 percent and 22 percent respectively, according to MailChimp. That’s because this process allows your emails to be relevant, timely and valuable. In other words, your senior-aged patients won’t receive an email promoting a kids’ teeth cleaning special and vice versa.

Whether your healthcare practice’s goal is to attract new patients or nurture existing ones, the modern advertising landscape has made an all but complete shift favoring one-to-one messaging. Don’t let your business fall behind.

 

Japan is the safest country to give birth

If you’re planning on having a child, you might want to book a ticket to Japan. A UNICEF report released earlier this week looks at newborn mortality rates from 1990 to 2016; the country with the lowest newborn mortality rate was Japan, with only one death in every 1,111 births. If Japan’s too far, consider a trip to Iceland, …

If you’re planning on having a child, you might want to book a ticket to Japan.

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New “Making A Murderer” Series To Tell Other Side Of The Story

“Convicting a Murderer” is currently being shopped around to potential distributors and will explore some more incriminating things about Steven Avery.

Making a Murderer is getting a makeover. Much like the way E.L. James retold the tale of Fifty Shades of Grey from the POV of Christian Grey in the companion novel Grey, the story of Steven Avery will soon be seen from another angle in the forthcoming Convicting a Murderer.

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Billionaire Vinod Khosla wants SCOTUS to help get his private beach back

Vinod Khosla, who owns 89 acres of beachfront property in California’s San Mateo county, just wants people to stay off his beach. To be clear, he’s referring to Martins Beach, which was public up until Khosla bought the surrounding property in 2008 and closed off access to the beach–which he did without obtaining a permit …

Vinod Khosla, who owns 89 acres of beachfront property in California’s San Mateo county, just wants people to stay off his beach. To be clear, he’s referring to Martins Beach, which was public up until Khosla bought the surrounding property in 2008 and closed off access to the beach–which he did without obtaining a permit from the California Coastal Commission. Khosla is now taking his case to the U.S. Supreme Court to contest a California court of appeals ruling in August, which forced him to open the beach to the public again.

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This Island Nation Swapped Some Of Its Debt To Protect Its Oceans

In an innovative financial arrangement, the Seychelles and the Nature Conservancy have found ways for developing countries to free up funds to protect their natural resources.

Almost a thousand miles off the coast of Kenya, the tiny African nation of Seychelles–where most of the population lives on a group of islands with a total area roughly the size of Lincoln, Nebraska–has protected a piece of the Indian Ocean the size of the U.K. The new protected marine area, home to endangered sea turtles and coral reefs, is possible because of a unique financial deal that helped the country swap some of its debt for nature.

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Charities are finally having a #TimesUp moment

The ripple effect of Harvey Weinstein’s unmasking as a serial sexual harasser and predator has hit nearly every industry, as numerous groups work to expel sexual harassers whose behavior has been an open secret for too long. Now it appears that charity groups are having their own #TimesUp moment. Here’s are some of the organizations facing …

The ripple effect of Harvey Weinstein’s unmasking as a serial sexual harasser and predator has hit nearly every industry, as numerous groups work to expel sexual harassers whose behavior has been an open secret for too long. Now it appears that charity groups are having their own #TimesUp moment.

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Goop expands media empire with Gwyneth-hosted podcast

Goop is expanding its media empire: The lifestyle brand announced a weekly podcast set for a spring release. In a Wall Street Journal interview, Goop founder Gwyneth Paltrow said she will offer  a “deeper dive” into wellness categories. That means interviews with health experts, doctors, business leaders, and, most likely, a spiritual healer every now …

Goop is expanding its media empire: The lifestyle brand announced a weekly podcast set for a spring release.

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