Budweiser’s Newest Marketing Push Includes Pre-Prohibition Brew

Anheuser-Busch InBev is reaching back nearly 100 years in hopes of giving its struggling Budweiser brand a boost. A limited-edition brew called 1933 Repeal Reserve Amber Lager hits shelves today, claiming inspiration from a recipe used before Prohibition began in 1920.

Pre-prohibition style beers have been on the scene for years, made mostly by craft brewers that have sought to recreate the formulas of the bygone era. Of course, the craft brewers of today were not around before Prohibition hit. But Anheuser-Busch, which was acquired by InBev in 2008, has been around since 1852, giving the brewer a link to recipes its founders once used. The new brew is based on an amber lager Adolphus Busch sold in the St. Louis area before Prohibition arrived in 1920, according to the brewer. It packs a bigger punch than regular Bud6.1 percent alcohol-by-volume versus 5 percentand is described as having a “light, hoppy aroma and a rich caramel-malt taste.”

The marketing and packaging includes plenty of nostalgic nods, including a shorter bottle known as a “stubby.” In partnership with Lyft, the brewer on Wednesday will offer New Yorkers rides in five Bud-branded cars in Manhattan meant to resemble 1930s-era vehicles. The special rides, available on a first-come-first-serve basis between 3 p.m. and 7 p.m. for people who sign up at Lyft’s website, will include tours of landmarks and neighborhoods with links to Prohibition. A TV ad by VaynerMedia shows the brew being poured in a modern-day speakeasy.

Continue reading at AdAge.com

4 Reasons to Use Facebook Lead Ads

Your Facebook campaigns are performing well, so you should just keep doing what you’re doing, right? Well, not quite. Think of all the reasons why you already use Facebook to generate leads, and then ask yourself how you can make it even easier for the user to submit their valuable information to your company. Cue Facebook Lead Ads.

The following are just four of the many reasons why you should consider using Facebook Lead Ads for your next lead generation campaign.

1. Smooth and Friendly UI

When it comes to User Interface, you can count on Facebook to have done it right. Lead Ads are sleek, to the point, and encourages a form fill out. Why send your potential leads to your site, giving them that precious fraction of a second to reconsider entering in their email? The less trips they have to take, the more likely you will get the lead.

2. No Landing Page, No Problem

If your Facebook ads are generating the leads you need at a much higher conversion rate, what becomes of your LP? Your Facebook settings will allow you to target mobile and desktop users differently, so be sure to take full advantage of that.

It is important to note the growing number of mobile users here. In 2017, we’ve seen over 55% of website visits come from a mobile device. Even more so, they spend less time on websites than when using a desktop device. So, if bounce rate means anything, asking the user to leave Facebook to fill out a form is asking for a lot in this day and age.

3. Great for Retargeting

If they clicked n your Facebook Ad the first time, chances are high that they’ll do so again. Your lead is now ready for retargeting. Whether you have a new campaign or are building on the initial one — Facebook can recognize this user as a second round target. Knowing you already have their information will only feed the machine the power it needs to get them back within your reach. Facebook is almost doing all the work for you — you should send a thank you note.

4. Improved Conversion Rates

Lead Ads are feeding off the smartphone and tablet epidemic. Less time on websites via mobile devices means your site isn’t capable of providing the conversion rate it did years ago. Go where the consumers are, and where people are spending an average of 40 minutes on Facebook daily — they’re not waiting to crack open their laptop to do so either. The math adds up and Facebook Lead Ads are taking the cake.

Don’t throw your Landing page in the waste bucket just yet, it’s equally a goldmine with desktop users. Set Lead Ads for mobile and LP for desktop, then watch your conversion rate climb. A holistic campaign with accurate targeting tactics will include both of these mechanisms. Happy Campaigning!

The post 4 Reasons to Use Facebook Lead Ads appeared first on The TechWyse ‘Rise to the Top’ Internet Marketing Blog.

How This Unique Tooth Floss Turned A Dull Ritual Into A Luxury Treat

They love it at Goop and Sephora, but can Cocofloss, a newfangled take on a dental hygiene staple, sell wide at $8 a roll?

“Flossing is always associated with dread, neglect, or guilt,” says Chrystle Cu, a dentist and cofounder of Cocofloss. “I really wanted people to think about flossing differently.” And she has.

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This Is Why No One Understands What You’re Saying

No matter what the specific issue is, it’s your problem to fix. Here’s what to do about your office miscommunications.

There are some days when it feels like no one is listening. Your boss isn’t understanding the project problems you discussed. Your team isn’t getting results. Your new intern can’t seem to grasp the simplest concepts. You think you’re a pretty good communicator—but is it them or you?

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Netflix Offers A Rare Look Inside Its Strategy For Global Domination

With season two of Stranger Things as a case study, the team at Netflix responsible for the global reach of its shows explains how they’re expanding.

When it comes to the Netflix series Stranger Things, no two fans are exactly alike–something that Netflix considers when it markets the show to its users. For instance, fans of action movies and thrillers prefer a poster image with Eleven (Millie Bobby Brown), her face fixed in mind-bending concentration. Comedy lovers prefer an image showing two of the show’s teens looking up in the sky, their mouths agape in disbelief. For documentary aficionados, it’s local police chief Jim Hopper (David Harbour) who most resonates. And for drama and sci-fi fans, it’s a simple black poster with the show’s familiar logo and a silhouette of Eleven.

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This Simple Task Can Help Curb Your Constant Worrying

There’s a lot to worry about, but taking a few minutes to do this task every day can help redirect your brain.

Whether it’s an upcoming presentation, a performance evaluation, or an important meeting with a client, 38% of us are worried about something every day, according to the “Worry Less Report” by Liberty Mutual Insurance. Worrying is normal, but if it’s impacting your productivity, getting out pen and paper can help, finds new research published in the journal Psychophysiology.

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When Artificial Intelligence Meets Actual Life

As powerful as tech alone may be, it is culture that will ultimately define our future.

Six years ago, Fast Company‘s editorial team had an insight: that Amazon, Apple, Facebook, and Google were increasingly expanding into contiguous businesses. Their competition, we believed, was pushing all of them to be even more ambitious—and pushing everyone else to innovate at a faster rate. We called this “The Great Tech War of 2012” in a cover story that set the framework for how a new wave of business activity would unfold.

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Encrypted phones are “a huge, huge problem” for FBI

FBI director Christopher Wray made the comments at the International Association of Chiefs of Police conference in Philadelphia on Sunday, reports the BBC. There he revealed that the FBI has been unable to access the data on 7,000 phones in their possession. The FBI’s frustrations came to a head publicly in 2016 when it asked …

FBI director Christopher Wray made the comments at the International Association of Chiefs of Police conference in Philadelphia on Sunday, reports the BBC. There he revealed that the FBI has been unable to access the data on 7,000 phones in their possession. The FBI’s frustrations came to a head publicly in 2016 when it asked Apple to help unlock the encrypted data on the iPhone used by one of the San Bernardino shooters. Apple refused and ultimately the FBI used third-party services to access the device. Yet Wray told the conference on Sunday that he acknowledged there was a trade-off needed: “I get it, there’s a balance that needs to be struck between encryption and the importance of giving us the tools we need to keep the public safe.”

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