How community activists are gearing up to fight Amazon’s new offices

Organizers in northern Virginia, Nashville, and New York plan to protest the expansion of Amazon at meetings this week–and call for a community input process that has been noticeably lacking.

It’s been just over month since Amazon announced the end of its the protracted search for its second headquarters and announced it would be expanding to Long Island City, New York, and Crystal City, Virginia, and adding an “operations hub” in Nashville. But rather than acclimating to the idea of Amazon in their midst, organizers in the three cities are doubling down on resisting it.

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How community activists are gearing up to fight Amazon’s new offices

Organizers in northern Virginia, Nashville, and New York plan to protest the expansion of Amazon at meetings this week–and call for a community input process that has been noticeably lacking.

It’s been just over month since Amazon announced the end of its the protracted search for its second headquarters and announced it would be expanding to Long Island City, New York, and Crystal City, Virginia, and adding an “operations hub” in Nashville. But rather than acclimating to the idea of Amazon in their midst, organizers in the three cities are doubling down on resisting it.

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This captivating photo of Penny Marshall and Carrie Fisher is going viral after Marshall’s death

The famed director shared a special friendship with Carrie Fisher.

Fans are paying tribute to Penny Marshall today after the comedic actress-turned-powerhouse-director passed away at the age of 75. Marshall rose to fame as one half of the 1970s sitcom duo Laverne & Shirley before going on to direct big-budget Hollywood movies at a time when few women did. Thirty years ago, her comedy Big, starring Tom Hanks, went on to become the first female-helmed movie to gross more than $100 million at the box office. (It also happens to be the best of the body-switch genre that became all the rage in the late 1980s.)

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Artificial Intelligence in action: 4 ways marketers can use AI


Content provided by IBM with Insider Studios.

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology and draw insights from reams of data, all while meeting skyrocketing customer expectations.

But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns.

Continue reading at AdAge.com

12 maps that tell the extraordinary story of 2018

These maps helped visualize all the happiness, heartbreak, terror, and turmoil that 2018 has wrought.

As 2018 draws to a close, it’s hard not to look back with a surreal sense of time displacement. Was the PyeongChang Olympics really only this year? Or the midterms? Or the shooting in Parkland, Florida, that left 17 people dead? Watershed events tend to blend into each other with kaleidoscopic perplexity when the typical news cycle lasts only a few hours.

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How creative content increased traffic to key pages by 70% year on year

As the year draws to a close we are looking back at the year’s greatest achievements. This case study dives into the metrics achieved in one of our most successful link-building campaigns and how they resulted in significant measurable benefits for Client X’s site. Client X has seen a dramatic uplift in links, traffic and domain authority thanks to an SEO strategy that included these campaigns.

Client X’s website improvements:

  • Organic Traffic (not including traffic to customer pages or the creative pieces themselves): +69% year on year
  • Linking Domains: 1K -> 3K
  • Domain Authority: 45 -> 51

Why did Client X want to focus on link generation?

  • Client X exists in a very competitive space.
  • Client X was recovering from having a low-quality backlink profile
  • A link-building campaign is something that can run in tandem with other main site improvements without taking up developer resource.
  • Creative campaigns could gain brand exposure in publications that have not covered the brand previously.

Primary campaign goal:

Generate quality backlinks to Client X’s site to support SEO ranking improvements

What Distilled created:

Distilled has been consulting for Client X for two years. As well as working on technical and SEO strategy, we produced two Creative campaigns in 2017 and started to see results. This led to an even bigger investment over the course of 2018, where we created 7 link-building campaigns for Client X, achieving the following:

  • 245 links (79% followed)
  • 40 links per campaign average
  • 3,500+ social shares
  • 100,620 sessions to Creative pages

This helped achieve improve Domain Authority from 45 to 51 over the course of the year.

Using results from multiple tools

Because no tracking tool has a perfect understanding of the internet, we don’t rely on data from just one source when we are reviewing campaign impact. While different tools might report different actual numbers (for instance the difference between Moz known Linking Domains and SEMRush Referring Domains) we look for signs that all the tools are saying the same thing, whether that’s progress, stagnation, or decline.

Importantly – every data source we checked shows Client X performing well this year, often overtaking competitors.

Links (MOZ):

‘Competitor C’ acquired 2 other relatively large sites during 2018, meaning that they benefited from a big influx of redirected links during this same time period.

Known links: 31.1K -> 186K

Known linking domains: 977 -> 3000

Domain Authority (SEMRush):

Site Visibility (Searchmetrics, Sistrix)

Traffic value (SEMRush)

SEMRush uses rank tracking and PPC data to estimate how much organic traffic a site is getting, and how much it would cost to get the same amount of traffic by paying for it in Google Ads. SEMRush doesn’t account for all of Client X’s traffic (we know the numbers are much higher) but this still shows a marked increase throughout the year and estimates a traffic worth of $97,700.

Actual Traffic

To recap Client X’s website improvements:

  • Organic Traffic (not including customer pages or creative pages): +69% year on year
  • Linking Domains: 1K -> 3K
  • Domain Authority: 45->51

Conclusion:

While links are only one part of a balanced SEO approach, this case study demonstrates that the coverage achieved by these pages is helping our strategy for Client X progress in the right direction. We are looking forward to creating more campaigns in 2019, and building on what we have learnt.