Facebook Turns Over Russia-Linked Ads to Congress


Facebook is turning over to Congress copies of political ads that appear to have been placed on the platform by accounts linked to Russia, company founder Mark Zuckerberg said on Facebook Live Thursday afternoon, and plans new steps to protect election integrity.

Facebook said earlier this month that accounts likely tied to Russia had bought ads to boost their reach on the platform before last year’s presidential election. The company said then that it had traced ads back to a ring of of 470 accounts with suspected links to Russia. Those accounts spent about $100,000 over a two-year period to increase the reach of 3,000 posts.

“For awhile, we had found no evidence of fake accounts linked to Russia running ads,” Zuckerberg said Thursday. “When we recently uncovered this activity, we provided that information to the special council. We also briefed Congress.”

Continue reading at AdAge.com

72andSunny: Steal Our Diversity Playbook


MDC Partners’ 72andSunny has released a playbook on expanding and diversifying the creative class, based on what it says has been its own successful (and ongoing) diversity mission.

The guide, which encourages others in the industry to “steal” its ideas and then “bend them and make them your own,” is available on 72andSunny’s website. It includes an email address for people to offer feedback, questions and their own insights.

As of now, it focuses on North America, but going forward, the agency will integrate learnings from its international offices, such as Amsterdam, Sydney and Singapore, says Evin Shutt, chief operating officer and partner at 72andSunny. The shop also has a Google Doc that’s a “living document” that can continue to be updated, she says.

Continue reading at AdAge.com

Facebook Promises ‘New Standard for Transparency in Online Political Ads’


Facebook is turning over to Congress copies of political ads that appear to have been placed on the platform by accounts linked to Russia, company founder Mark Zuckerberg said on Facebook Live Thursday afternoon, and plans new steps to protect election integrity.

Facebook said earlier this month that accounts likely tied to Russia had bought ads to boost their reach on the platform before last year’s presidential election. The company said then that it had traced ads back to a ring of of 470 accounts with suspected links to Russia. Those accounts spent about $100,000 over a two-year period to increase the reach of 3,000 posts.

“For awhile, we had found no evidence of fake accounts linked to Russia running ads,” Zuckerberg said Thursday. “When we recently uncovered this activity, we provided that information to the special council. We also briefed Congress.”

Continue reading at AdAge.com

Watch the Newest Ads on TV From T-Mobile, Miller Lite, Dior and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from millions of smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: T-Mobile pointedly attempts to appeal to non-millennials in a spot that promotes its Unlimited 55+ plan for people over 55. Miller Lite says that it hasn’t changed the way it brews in 40 years “because when you get something right, you don’t mess with it.” And Natalie Portman endures some serious relationship drama in a new 30-second cut of a commercial for Dior’s new fragrance, Miss Dior; a slightly longer (45-second) version debuted online.

Continue reading at AdAge.com

Why Equifax Still Gets An “A” Rating From The Better Business Bureau

The consumer-protection group says Equifax was a “victim” of the data hack, just like consumers.

The Better Business Bureau’s reason for being is to protect unsuspecting consumers from harm by businesses, and yet it maintains its “A” rating for Equifax, a business that may have done more harm to consumers than any other in recent history.

Read Full Story

Why Equifax Still Gets An “A” Rating From The Better Business Bureau

The consumer-protection group says Equifax was a “victim” of the data hack, just like consumers.

The Better Business Bureau’s reason for being is to protect unsuspecting consumers from harm by businesses, and yet it maintains its “A” rating for Equifax, a business that may have done more harm to consumers than any other in recent history.

Read Full Story

The Value Of Longevity

Many people have heard me talk proudly about our tenure here at the agency – in terms of both clients and the people who work here. The duration of our client relationships is often more visible, because we cite it in case studies or cover letters or simply in answer to a question in an RFP.

And we talk about the average tenure for agency leadership across disciplines, but we’ve never really talked specifics. Well, I saw a number the other day that shouldn’t have surprised me, but it did. Here it is:

127

First, a little background. As evidenced by the naming convention of our conference rooms (they bear the names of the people who have worked here the longest, regardless of what job they do), we value longevity, not seniority. It certainly bucks the system of a hierarchical organization, but since we’re intentionally flat, there’s no system to buck.

And when you consider what longevity means to a client – without constant turnover, the people who learn your business stay on your business – it’s well worth the value we place on it.

So it follows that if we value longevity, we should reward longevity. And we do.

When someone reaches their 20th year here, they get three things: a new patch for their agency jacket, a stairwell meeting with the entire agency held in their honor (family members have been known to fly in for it), and $10,000 toward a trip of their choosing.

There have been cruises to Alaska, expeditions to Antarctica, walking tours of Jerusalem, elephant rides in Thailand, an entire week sampling beers on a tour of Trappist monk breweries in Belgium, and – perhaps my favorite – two people who started here on the same day 20 years ago and became best friends recently took their spouses to Italy, so all four of them could celebrate their milestone together.

So, back to the number.

127. That’s the number of 20th anniversaries we’ve celebrated since I began this tradition. And as you can imagine, every year brings more anniversaries to mark.

Last year, there were eight. (1996 must have been a light year for hiring.) This year, there will be 16. And next year? 18.

While I love welcoming current and potential clients at the stairwell and giving them a sense of what it is we’re all about, nothing makes me prouder than gathering everyone together to honor these people – in front of their peers, their friends, their families – who have helped shaped who we are and the work we do.

Admittedly, it’s a more expensive proposition than I ever envisioned. But the benefits of stability, for both the agency and our clients, in an environment where people feel challenged and fulfilled every day for decades? I don’t think you can put a price on that.

 

 

The post The Value Of Longevity appeared first on The Richards Group.

Our newest regional leads have arrived in APAC

Stephen Tompkins and Haruna McWilliams have spent their careers working all over the world. Before joining Essence Singapore as our head of media activation in APAC, Stephen held roles in New York and Beijing. Haruna spent time in the US, UK, and Japan before taking the role of APAC regional strategy lead, a newly-created position here. Together they will help us continue to expand our presence in the Asia-Pacific region, with Stephen overseeing our social, display, and search teams and Haruna further developing our strategy offering there.

They say it’s about the journey, not the destination, but as we continue to forge a new path in APAC, we’re happy Stephen and Haruna have arrived at our Singapore office.

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