How to Win Over Millennials with Packaged Goods

Tapping into the Millennial Purchasing Power

Today, millennials hold the most spending power of any generation. If your brand doesn’t have a marketing strategy in place to tap into that spending stream, now’s the time to start listening to what this chunk of the population wants from the packaged goods sector. Here are four findings to get you started.

It All Comes Back to Social Media

If it’s not posted on social media, it didn’t happen, right? Well, at least that’s how it goes in the millennial’s mindset.

That means brands need to get crafty and creative with how products are portrayed online—your marketing must be worth the share. From out-of-the-box packaging to unique ingredients and an authentic brand voice, for millennials, it’s not just about the product itself but more so the complete story it tells.

Embrace User-Generated Content

User-generated content is a reposted picture, a review, a testimonial—anything users create, rather than your company. With Bazaarvoice reporting 84% of millennials are influenced by user-generated content in purchasing decisions, it may be time to pass over the baton and let your users start running your content.

The Guybar, a beard shaping comb, is a great example of integrating user-generated content into a complete marketing strategy. On Guybar’s packaging, they asked users to upload videos of them using their comb for a chance to win $100 weekly. To take it a step further, they have a “Guybar Guys” section on their website, which features the videos.

What’s Inside Matters

Inside your company, that is. In the eyes of millennials, everything your company does and says is rolled into your brand’s identity. This generation wants to buy from companies align with their own values, whether that is sustainable practices, cruelty-free testing or organic ingredient sourcing.

Show Your Eco-Friendly Side

From your packaging to your company’s processes, sustainability matters to millennials. With green practices becoming a shopping priority for this generation, indicate how and why your products are created with the environment in mind. The same goes for your company’s culture. If you’re taking part in eco-friendly initiatives, millennials want to see it. Consider sharing pictures and videos on your website to showcase how sustainability is embedded into your company’s culture.

Although there is no blanketing approach to marketing to an entire generation, the findings above can be a stepping stone for your brand to finally break into the millennial market.

Social Media and the Winter Olympics

Social Media and the Winter Olympics
2018 marks the return of the Winter Olympics – that’s a whole seventeen days of snowboarding, ice-skating and curling. This year the snowy event is being held in PyeongChang, South Korea and has been predicted to be the “most live” Winter Games in Olympic history, but how has the sporting event managed to tackle social media this year?

NBC planned to share the events across the world, so even those who aren’t watching on their televisions, will have a chance to watch competitors’ amazing feats on their news feeds.

Going for Gold

According to Twitter, there were over 187 million tweets about the Olympics that took place in Rio in 2016 and Facebook and Snapchat also had a similar amount of high engagement from users.

Social media allows everyone to get involved and comment on the events and with the Olympics uniting countries around the world, it only seems fitting that social sites like Facebook and Twitter can be such beneficial accompaniments to the sporting event as it connects individuals with each other. NBC are livestreaming clips on Facebook and are also posting to other social media sites, meaning we are in a constant flux of receiving news about the Winter Olympics. The sports are happening in live time and recorded versions are up on social media sites, so there’s less chance of missing big moments or having someone spoil the results if you’re not at home watching the television.

Most importantly, the events are interesting and will generate a lot of engagement. It’s a chance for people to network and get involved – social media creates an easy way for the broadcasters to create conversation and buzz around the events. With over nineteen million likes on Facebook, the Olympic page already receives lots of likes and shares!

In with the Olympian Crowd

There are Snapchat Stories that show all the events and others that are dedicated to the ‘fitness inspiration’ from the Olympians.

Sports like snowboarding and figure skating are the most prevalent among the recorded events, with videos of couples ice-skating reaching almost 2 million views on the BBC Sport Facebook page.

Smells like Olympic Spirit

Everyone coming together is the whole concept of the Olympics and social media helps to keep the team spirit alive. With the chance to engage with the events, it means individuals feel like part of the team too.

Social media also gives brands the chance to gain more reach and engagement by talking about and interacting with Olympic discussions. People can celebrate their country through comments and share videos of their favourite athletes competing.

Social media users can read the athletes’ tweets and posts, which creates a whole universe that people can be a part of. Therefore, we can watch the Skeleton event on the edge of our seats, from the comfort of our bed.

The post Social Media and the Winter Olympics appeared first on Giraffe Social Media.

CKE launches Carl’s Jr. ads from new agency Havas


Havas quickly put together a commercial featuring the Western Bacon Cheeseburger and the voice of actor Matthew McConaughey. Yes, the same voice that sells high-end Lincoln automobiles is now selling hamburgers. In the Carl’s Jr. work he’s only heard, not seen.

“That’s the call of Carl’s. Pick up,” McConaughey says to end the spot.

His voice also plays a major role in the radio spots.

Continue reading at AdAge.com

How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages

Here are some notes I have collected for those optimising a website built with Javascript and the challenges with Javascript in terms of search engine optimisation in 2018.

Read the full article here How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages


A Hobo Site Review can quickly identify any issues on your site that is holding your site back. See Hobo SEO Review Prices


© Copyright 2006-2018 Shaun Anderson https://www.hobo-web.co.uk/

Follow me on Twitter here:

@hobo_web

Chris Hughes Got Lucky With Facebook, Now He Wants Everyone To Have A Shot

Hughes made hundreds of millions from Facebook. In his new book, “Fair Shot: Rethinking Inequality and How We Earn,” he advocates for a form of basic income to pull Americans out of poverty.

When Facebook had its IPO in 2012 and raised $104 billion, Chris Hughes walked away with $500 million. As Mark Zuckerberg’s Harvard roommate, and Facebook’s second ever member, he managed to turn a few years work into a vast fortune. He didn’t even have to code. Hughes’s role in the early years was as Zuck’s “empath”–the one person in the geek team who could communicate and relate to the outside world.

Read Full Story

These 4 Skills Are Essential To Succeeding In The Gig Economy

There are skills you’ll need in order to make it in our evolving economy that you don’t learn in college.

College prepares you for your career, but the curriculum may not be enough to prepare you to work in the gig economy. While education is important, you’ll need more than your degree to succeed, says Laurie Pickard, author of Don’t Pay for Your MBA: The Faster, Cheaper, Better Way to Get the Business Education You Need.

Read Full Story

How The 2018 Winter Olympics Utilized Real-Time Virtual Reality

360-video experiences were available at the Rio Olympics in 2016, but for PyeongChang, they stepped it up a notch broadcasting VR in real-time. Halfway through the Winter Games, is the wow-factor working?
<p>For the PyeongChang 2018 Olympic Winter Games, Intel and NBC teamed up to deliver <a href=”https://newsroom.intel.com/wp-content/uploads/sites/11/2018/01/true-vr-olympics-schedule.pdf” target=”_blank”>30 Olympic events</a> in virtual reality, 18 of them streamed live and presented in 180-degree stereoscopic video via the <a href=”https://www.intel.com/content/www/us/en/virtual-reality/true-vr-technology-overview.html” target=”_blank”>Intel True VR</a> app. That’s <a href=”http://www.nbcolympics.com/news/experience-2018-winter-olympics-virtual-reality” target=”_blank”>more than 50 hours</a> of live virtual reality coverage<span class=”redactor-invisible-space”>.</span>
</p>
<p>Virtual reality isn’t new to the Olympics—<span class=”redactor-invisible-space”>they <a href=”http://adage.com/article/digitalnext/360-video-win-gold-rio-olympics/305505/” target=”_blank”>experimented with 360-video</a> at the Rio Summer Games. But real-time VR programming is a first for the Winter Olympics and an exciting step toward what might become the future of main-stream media viewing. </span>Yet one week into the PyeongChang Games, it seems this technology still has a long way to go before it’s fully optimized for prime-time viewing.
</p><figure data-type=”image”><a href=”/webhook-uploads/1518941045899/true-vr-olympics.jpg”><img data-resize-src=”http://madrogator.com/wp-content/uploads/2018/02/iVpW8HODgzE3r82OjrIlBHZ7kiaGeG0JU1vcXnq-ZCqNSJH6pjQGdNWZJi_uUQzry6x5CZt6wkVeDY2Q43fu_clyUts” src=”http://madrogator.com/wp-content/uploads/2018/02/iVpW8HODgzE3r82OjrIlBHZ7kiaGeG0JU1vcXnq-ZCqNSJH6pjQGdNWZJi_uUQzry6x5CZt6wkVeDY2Q43fu_clyUts=s1200″></a></figure>
<p>The application makes total sense. The Olympic stage demands global viewership like nothing else and yet only a lucky few when it comes to worldwide population will ever attend in person. Even more, getting inches away from the action is a right reserved for the world’s top athletes, their coaches, and the media. Virtual reality broadcasting bridges this gap and provides VIP viewing to the masses.
</p>
<p>Ever dreamed about standing on the sidelines at the Olympic Sliding Centre and <a href=”http://www.nbcolympics.com/news/experience-luge-virtual-reality” target=”_blank”>experiencing the rush of luge</a>? Or do you wonder what it’s like to compete in the men’s cross-country 15k? Intel’s True VR Olympic programming aimed to bring you into those moments.
</p>
<p><span class=”redactor-invisible-space”></span>
</p>
<p>Couple that will following some of your favorite Olympic athletes (<a href=”https://www.instagram.com/shaunwhite/?hl=en” target=”_blank”>Shaun White</a>, <a href=”https://www.instagram.com/nathanwchen/?hl=en” target=”_blank”>Nathan Chen</a>, <a href=”https://www.instagram.com/lindseyvonn/?hl=en” target=”_blank”>Lindsey Vonn</a>) on Instagram and tuning into their stories, and we’re able to experience the Games like never before. At least in theory.
</p>
<p>The Instagram Stories are great and do provide a really interesting behind the scenes, unscripted account of what it’s really like for an athlete at the Winter Olympics. But the VR experience leaves a lot to be desired.
</p><figure data-type=”image”><a href=”/webhook-uploads/1518941099454/truevr-2018winter.jpg”><img data-resize-src=”http://madrogator.com/wp-content/uploads/2018/02/SIsQzdKuSAoer5O1LLevSiKnF1eEDZhA3bLncqdTQIXpo-AXYdnbBU4gQ7Hj8QnSNYFqyfqmoC4Jip136lT6QdUHuN1HXA” src=”http://madrogator.com/wp-content/uploads/2018/02/SIsQzdKuSAoer5O1LLevSiKnF1eEDZhA3bLncqdTQIXpo-AXYdnbBU4gQ7Hj8QnSNYFqyfqmoC4Jip136lT6QdUHuN1HXA=s1200″></a></figure>
<h3>First, the system</h3>
<p>For hardware in the field, Intel’s True VR camera pods decorate the slopes and rinks. Each pod houses 12 4K cameras and streams 180-degree, panoramic, stereoscopicVR content in real time at a rate of 1TB of data per hour using fiber optic cables and high compute servers.
</p>
<p>To deliver that content to the end viewer, Intel collaborated with the Olympic Broadcasting Service on developing an app for all Winter Olympics VR events. You can download the <a href=”https://www.intel.com/content/www/us/en/sports/olympic-games/nbc-sports-app.html” target=”_blank”>NBC Sports app</a> and watch in virtual reality via Gear VR, Windows Mixed Reality, Daydream, Oculus, Google Cardboard, or even without a viewer, in 180 or 360-degree video on your iPhone or Android device.
</p>
<h3>What we thought was cool</h3>
<p>Perspective and scale.
</p>
<p>Watching the snowboard halfpipe finals in VR is insane. It really is the next best thing to standing right there on the halfpipe deck. On TV, you just can’t quite grasp how fast the athletes are riding, the towering heights at which they soar above the halfpipe lip, and really how big those halfpipe walls are. Through VR, the scale of it all hits you hard.
</p>
<h3>Where does the Olympic VR miss the mark</h3>
<p>When you’re used to watching ultra high definition video on TV, your laptop, or a smart phone, the first thing you’ll notice is the picture quality. While better than it was in Rio, the video is nothing close to crystal clear. And sometimes so pixelated or blurry it is disorienting.
</p>
<p>Speaking of disorienting, without curated camera angles, it can be very difficult to locate the action. When you do find it, there are two issues. First, the feed is not without it’s glitches and may occasionally drop out. Second, and probably the bigger annoyance, is that whether you’re watching skating, skiing, or luging, winter sports are extremely fast and typically cover a lot of ground. So when you’re watching from a few stationary True VR camera pods, the action is never much more than a blur rushing past your viewpoint.
</p>
<p>We understand the VR experience isn’t trying to be TV, but when the other option is a high-def nicely zoomed follow-cam, that’s the better choice.
</p><figure data-type=”quote”>
<blockquote>”My virtual adventure proved that in early 2018, VR is at a weird juncture: while it’s cheaper and more widely available than ever before, it’s still not great at transforming visual experiences for the masses. When it comes to spectacles like the Olympics, content creators still aren’t sure how to shoot compelling VR footage or how best to present their content to us.”<cite><a href=”https://www.technologyreview.com/s/610256/i-thought-vr-would-make-watching-olympic-snowboarding-awesome-sadly-it-sucked/” target=”_blank”>Technology Review</a></cite>
</blockquote></figure>
<h3>Is VR the future?</h3>
<p>With Olympic <a href=”https://www.recode.net/2018/2/9/16975680/olympics-winter-2018-viewership-down-nbc-rights-pyeongchang” target=”_blank”>viewership waning</a> and the cost of airing rights rising, might immersive content and the live digital sphere be where broadcast networks turn their attention?
</p>
<p>It’s likely, yes, that Olympic viewing experiences will continue to transform and trend this way. Networks like NBC and companies like Intel both understand that the more viewers can engage and interact with Olympic content the better. But in 2018, for the Winter Olympics, we’re definitely still in the experimental phase.
</p>
<p>Intel’s True VR PyeongChang broadcast is certainly worth checking out, but you’re probably better off not watching the rest of the Games through Google Cardboard.
</p>

Emotionally Intelligent Ways To Express These 5 Feelings At Work

No matter what emotions you’re experiencing, there’s a way to channel them to project leadership.

You’ve heard by now that you need to be “transparent” and “authentic” and to “bring your whole self” to work. More often than not, these phrases are shorthand for expressing your feelings. But while it’s true that you need an emotionally intelligent approach both to build a great work culture and to advance your own career, there’s more to it than just wearing your feelings on your sleeve.

Read Full Story

Reversing Course, Diet Pepsi Goes All-In on Aspartame


PepsiCowhich faced a consumer backlash after it pulled aspartame from Diet Pepsi in 2015is making a full reversal and will once again use the controversial sweetner in the soda’s mainstream variety.

The brand yanked aspartame in mid-2015, replacing it with with sucralose and acesulfame potassium, known as Ace-K. But the move backfired as loyalists clamored for the original formula. So in 2016, the brand brought back the aspartame versionbut only in limited quantities marketed as “classic sweetener blend.” It kept the aspartame-free version as its mainstream variety. But now Diet Pepsi is making the aspartame version its main variety again as part of a marketing revamp.

Beverage Digest first reported the news on Friday. A PepsiCo spokeswoman confirmed the switch to Ad Age but did not comment further. The move sets up a new chapter in the cola wars with Diet Pepsi’s overhaul going head-to-head with Diet Coke, which has also undergone big changes.

Continue reading at AdAge.com

Waymo Wins Approval for First Driverless Ride-Hailing Service


The first U.S. commercial ride-hailing service without human drivers has been approved.

Waymo, a unit of Alphabet Inc., got a permit in late January from the Arizona Department of Transportation to operate as a Transportation Network Company, according to Ryan Harding, a spokesman at the state agency.

The designation lets Waymo’s fleet of driverless Chrysler Pacifica minivans pick up and drop off paying riders in Arizona through a smartphone app or website, the spokesman said on Friday. Uber Technologies and Lyft are good examples of transportation network companies in the state, Harding added.

Continue reading at AdAge.com