The U.K. advertising watchdog bans offensive gender stereotypes in ads: Friday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Friendly reminder: The deadline for the Ad Age A-List Awards is on Tuesday, Dec. 18 at 5 p.m. EST. (Creativity Awards have a bit longer, until Jan. 8).

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The U.K.’s advertising watchdog no longer wants to see ads that show a man struggling to put a diaper on a baby, or a woman unable to park a car. Starting in June, such ads will no longer be permitted. The Advertising Standards Authority, or ASA, says it wants to “prevent advertising from including gender stereotypes that are likely to cause harm or serious or widespread offence.”

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