This week, Nike opened a new flagship store in New York, and it’s much more than Frees and Flyknits. The six-story store has been designed for the smartphone shopper, with the retail experience revolving around customers’ phones. To get the most out of the store, shoppers are prompted to download the Nike app, which lets them have clothing delivered to a dressing room, schedule in-store appointments with Nike stylists and – like the Amazon Go stores which are starting to pop up across the US – check out via their phones.
Sunnier Side of the Office – November 19, 2018
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