If you’re wondering how to shoot for IGTV and produce tailored content for the hottest new social media channel, don’t fret – this is the perfect blog for you.
In case you haven’t noticed it yet, IGTV launched in June 2018 as Instagram’s very own long-form video offering. Just as Instagram Stories took a leaf out of Snapchat’s book, IGTV now echoes YouTube’s functionality, and further develops Instagram’s reputation as a one-stop-shop for all kinds of visual content.
Any Instagram user can set up their own IGTV channel and post videos up to an hour long. With YouTube creators increasingly becoming disillusioned, Digiday has suggested IGTV might end up being a new home for influencers.
However, long format IGTV content is also perfectly suited to brands looking to embrace the storytelling potential of video, and further engage their readymade Instagram audiences.