Quarterly 2018 Top Ten Music Tracks
Look, listen and enjoy to SHOOT’s quarterly Top Ten Tracks Chart here.
#6: Martin Agency, Here Be Dragons Team On “She-I-O” Music Video For Land O’Lakes
Land O’Lakes rewrote and released a classic children’s anthem for a new generation–celebrating the 30 percent of U.S. farmers who are female, just in time for Women’s Equality Day.
Soul songstress Maggie Rose and Grammy Award-winning Warner/Chappell songwriter Liz Rose collaborated to reimagine the song “Old MacDonald Had a Farm,” introducing “She-I-O.” Some of Liz’s many songwriting credits include Taylor Swift’s “Fearless,” Little Big Town’s “Girl Crush,” Carrie Underwood’s “Cry Pretty” and Kenny Chesney’s “Better Boat.”
The release of the “She-I-O” music video–directed by Similar But Different of production house Here Be Dragons–kicks off Land O’Lakes “All together better” campaign, created by mostly female teams at The Martin Agency and Land O’Lakes that also includes :30 and :60 TV spots, print executions and custom digital content.
The initiative also debuts a three-part documentary series called In Their Words, produced by The Female Farmer Project, which chronicles the personal stories of some of these Land O’Lakes farmers. With women comprising approximately one-third of all U.S. farmers, In Their Words was created to celebrate these females and create a dialogue around the importance of their role in the food chain.