This Week: Factors To Improve Video Engagement, New ‘Follow’ Feature in Google Maps and, Guide to Attribution Modelling in Google Ads

Happy Tuesday!

In today’s This Week in Internet Marketing, we’re covering Google Ads’ new “follow” feature for business on Google Maps, and factors to consider for video engagement on social channels. We also look at tips for content writing, a link building tool roundup and lastly, how attribution modelling in Google ads can improve your sales. Let’s dive in!

6 Factors That Improve Your Video Engagement On Social Channels

Studies have revealed that only 1.2% of videos go viral on Facebook. In this article, Adam Torkildson discusses factors that we should consider to improve video engagement on social channels.
People are on your social channel for entertainment and information, so being a good storyteller will help you rise above your competitors. Keeping your target audience in mind, create a story that grabs their attention instantly. Try to make your video entertaining yet straightforward, and be mindful of the length of your video; remember, your followers probably aren’t patient enough to watch a two-minute video, so keeping the video short is smart.

85% of Facebook Video is watched with the sound off,  so create a video that’s mute ready. In other words, your video should have subtitles on them. For social media platforms like Twitter and Instagram, content is visible on the feed based on the hashtag. If the hashtags are used based on the current trend, you’ll increase the chances of your video going viral. The majority of your followers are on your social channel through their mobile phone, so it’s important to make your video mobile-friendly too. For instance, Facebook reported that vertical videos are generating higher watch times than horizontal videos.

While creating more engagement on your social media through video, there are a few factors to keep in mind. The content, quality, and length of your video all contribute to increased engagement on social media.

5 Content Writing Tips: How to Get to the Point Clearer & Faster

If you find yourself confused about how to make your writing as clear as air and as faster than light, here are some things to consider. Ron Lieback shares some writing principles that he’s discovered from his experience in writing for online and print publications.

Your content should be so explicit and to the point that when reading it, even a five-year-old should be able to understand. When a reader is reading your material, they’ve already got too many things going on in their head, and many of them won’t stay on the page long enough to decipher what you mean if your writing is unclear. Clear and simple writing will convey your message faster; and in this digital age where everything seems to move at warp speed, that’s more important than ever.

If your writing lacks flow, it’s safe to assume that this is where the problem stems from — so what’s the solution? Create a framework for your main ideas. You may think you have zero knowledge on the subject you’re writing about, but laying things out before diving in can help organize your ideas and give you a better understanding. Edit your article as much as you can, and look for useless words and ideas in your content that don’t relate to the topic.

Being clear and straightforward while writing will help you to convey your message better to your readers.

Link building tool roundup: Site crawlers

If you’re looking to up your link building game, the first thing you need to do is use a tool that can help maximize your link building efficiency and effectiveness. Begin with conducting a sample audit of the site before reaching out is always time-saving; but some crawlers can take longer time than expected. The next thing to do is to find the best pages for links. The higher the link more likely the page will rank. If you have a broken page with backlinks, you’ll want to identify that and find a solution. To do this, you will need to run a report.; DeepCrwol is one of the easy ways to find these pages.

The second thing to do to make the site link-worthy. If you want your content to rank, then make sure that every link on the page is accessible. Edit all the duplicate content on your page, make sure that your redirects are set up correctly, and check your load time to ensure visitors aren’t waiting on your site.

Google Adds New ‘Follow’ Feature for Businesses in Google Maps

It was only last year that Google Maps rolled out business posts, and ever since then, there have been changes such as music controls, commuter tools, ETA sharing and much more. Recently, Google introduced a “follow” feature in Google Maps that allowed users to follow their favourite businesses and stay top on their updates.

So how exactly does this work? If someone is looking for a specific restaurant, once you look up for the restaurant on Google Maps you can then tap the follow button and then all the latest updates about the restaurant will appear on the ‘For You’ tab. As of right now, the “For You” tab is only available in limited markets but Google has plans of launching it in other countries as well. Google Maps is the most used app on mobile devices, and now with the new follow feature businesses will have a huge advantage when it comes to reaching customers.

Guide to Attribution Modelling in Google Ads (Adwords)

 

An attribution model is used in Google Ads to understand how users are searching for your products and what purchasing process they go through before they finally check out. It’s classified in two categories:

  1. Rule-Based Attribution Models
  2. Algorithmic Attribution Models.

Due to attribution and its exceptional insight on consumer behaviour, it’s time to say goodbye to last ad click keywords. Giving your last ad keywords lot of attention and ignoring your first and middle click keywords will lead to a decline in your sales, since your keyword is not completing your sales.

No one wants their PPC campaign to fail, so what’s the solution? The key is to bid on keywords that initiate the conversion. Click here to find out how to find for the right keywords and search queries to get more leads and drive more sales.

The post This Week: Factors To Improve Video Engagement, New ‘Follow’ Feature in Google Maps and, Guide to Attribution Modelling in Google Ads appeared first on The TechWyse ‘Rise to the Top’ Internet Marketing Blog.

Opportunities and new possibilities in retail media

Retail Media, along with Addressable TV, is one of the two most important online media trends of the next few years. More and more retail platforms are discovering advertising as a lucrative source of revenue. We explain the new possibilities with Retail Media.

Der Beitrag Opportunities and new possibilities in retail media erschien zuerst auf Serviceplan Blog.

360i #SideHustle: How “Vivrelle” Took Dani Calogera from Premium Television to Premium Accessories

Welcome to the 360i #SideHustle blog series, where we showcase the awesome side projects, hobbies, start-up businesses, and other ventures created by the entrepreneurial and always-curious employees here at 360i.

By the time 360i Account Director Dani Calogera was 7 years old, she knew how to run a register, manage retail inventory, and create marketing collateral, all thanks to the support of her family of entrepreneurs who value “the creative spirit.” Fast forward two decades: when Dani isn’t overseeing creative campaigns for some of 360i’s top entertainment clients, like HBO and Bravo, she’s helping to launch and run Vivrelle, a first-of-its-kind membership club for luxury handbags, jewelry and diamonds. We sat down with Dani to learn a little bit more about her #SideHustle.

360i: Let’s start at the beginning. What made you want to start a membership club for luxury accessories?

Dani Calogera (DC): One of my very best friends got married last November, and like most brides, a big part of her vision for her special day involved clothing and accessories – her dress, what her bridesmaids would wear, the jewelry she’d choose to complete her outfit. It wasn’t until she started looking for diamond earrings to rent that she noticed there were a bunch of clothing and accessories rental websites, but they didn’t really have the quality or the variety she was interested in.

My friend and I (along with her soon-to-be-husband) put our heads together and came up with the idea to create a one-stop shop for accessing hundreds of high-end accessories a flat monthly membership fee. And Voila! Vivrelle was born.

Dani (middle) and her two cofounders.

360i: What a name! Where did it come from?

DC: “Vivrelle” comes from two French words – “vivre” meaning “to live” and “elle” meaning “she.” Since Paris is the epicenter of fashion, we wanted to infuse that legacy into our brand.

360i: What sets Vivrelle apart from some of the other clothing and accessories rental services out there?

DC: For one, we’re a one-stop destination for not just handbags but other accessories like jewelry and diamonds – you can access everything from Chanel handbags to Cartier watches. We also have a flexible membership program starting at $99 per month, so you can choose which level works for you. Finally, and we love this one, we offer an influencer program where we allow members to access the closets of their favorite influencers, so they can act on the inspiration they get from people they follow on social media.

360i: What makes your #SideHustle possible for you and the co-founders?

DC: Each of our skill sets – finance, PR, marketing & branding – are different, and they each contribute something important to Vivrelle. Having flexibility is also a huge factor for me. Early on, I set the expectation to my business partners that my full-time job would be my priority. They’ve been really great about allowing me to contribute my part on my terms. I don’t necessarily need to be in the office or online from 9-6, so I usually tackle my portion at night or on weekends. It’s proven to work well for us so far.

360i: How has working as an Account Director informed your business?

DC: Having experience with the large brands I work on at 360i like Bravo and HBO has definitely given me the building blocks I need for this, especially in terms of understanding our audience, building our brand, and getting the word out. But Vivrelle allows me to work on new aspects of the business (e-commerce, membership) and dip my toe into some new categories (luxury goods, fashion) that have likewise helped me in my role at 360i. It’s a nice cycle.

360i: How much time do you dedicate to Vivrelle?

DC: Every minute that I’m not at the office!

360i: Why is this important to you?

DC: From a career development standpoint, it’s been amazing to work on a start-up brand where, for once, our audience isn’t established and we have to consider who it is and how we reach them. Building a brand from the ground up, creating recognition and identity, and providing a valuable service while endearing the customer to us will continue to be important for me and my long-term growth.

The post 360i #SideHustle: How “Vivrelle” Took Dani Calogera from Premium Television to Premium Accessories appeared first on 360i Digital Agency Blog.

We Are Social’s Monday Mashup #420

WhatsApp introduces stickers
The popular messaging app has announced it will be rolling out stickers to its iOS and Android users over the coming weeks. Fans of the app will have access to a limited selection of stickers, designed by WhatsApp’s own team and a selection of artists. However, the platform has also released a guide for would-be sticker creators, which involves first publishing packs on the Google Play or Apple App Store.

Facebook trims Messenger’s clutter with new update
Facebook has announced it will be overhauling the look and feel of Messenger, to cut out much of the clutter it has accumulated over the years. Under the new, simplified design all chats will be listed under one tab, with another dedicated ‘People’ tab containing stories, Friend’s activity and the search functionality. A third ‘Discover’ section is saved for bot integration options and games. The update will be made available to all users over the next few weeks.

Facebook adds music to profiles
If you miss the good old days of being able to add music to your Myspace profile, you’re in for a treat. Facebook is testing a new feature that will allow you to do just this on the platform. Once pinned, songs will appear in a new dedicated ‘Music’ section at the top of your profile. People who visit your profile will then be able to listen to part of a song and view photos of the artist, and will be linked back to the artist’s Facebook page. There is currently no timeline for when the feature will be rolled out broadly.

Facebook updates its ad offering for the festive season
As brands gear up for the festive season, Facebook has released a wave of new updates to its ad products to help marketers get their products noticed. Firstly, the social network has expanded overlays for dynamic ads so that marketers can now create their own overlay (dedicated to Black Friday or Christmas, for instance) to visually promote discounted products. Holiday-specific templates and stickers will also be introduced to the video creation kit, to help businesses more easily create video ads that showcase their products. And last but not least, Facebook has released two updates to make collection ads more immersive and personalised, including the option to automatically organise products from a catalogue into more personalised groupings such as “Suggested for you” and “Most viewed”.

Facebook plans dedicated lip syncing app, Lasso
The social network is reportedly looking to take on immensely popular 15-second video app TikTok, as it works on the launch of its own dedicated app that will let users record themselves dancing and lip-syncing to music. Unlike its rival, Lasso will allow users access to songs which go beyond the 15-second restriction.

Facebook confirms it’s building a set of AR glasses
At a TechCrunch event in LA last week, the platform’s head of augmented reality confirmed that the team is “going forward” on designing a new set of AR glasses. This comes after Facebook launched its first piece of branded kit, Portal, early this month.

Instagram announces a new partnership with SoundCloud
Instagram has partnered with music streaming service, SoundCloud to allow people to share music directly from the site to their Stories. To share your favourite tunes, simply click the share button at the bottom of the track on SoundCloud and either click the Instagram icon or “Share to Instagram Stories” (depending on your device). To listen to the song, users will need to click on the “Play on SoundCloud” button which will redirect them back to the site. This integration is now live, and available via the latest versions of the SoundCloud and Instagram mobile apps on iOS and Android.

Snapchat Q3 results beat Wall Street’s predictions
Despite growing negativity around its results, Snapchat was another one to beat Wall Street expectations last week, as Q3 reports showed it beat estimates by $15 million – earning $298 million in revenue. Despite a 1 percent drop in daily active users from its Q2 report, the platform’s overall user count has continued to grow 5 percent year-over-year. Q3 also saw the potential for gaming as the future of the platform grow, as Snapchat’s augmented reality Snappable games. The Snappable Tic-Tac-Toe game in particular attracted 80 million unique users.

Snapchat brings AR to desktop with new Camera software
Snapchat has released Snap Camera, its first software for Mac and Windows devices which takes over your webcam to bring AR effects to other services such as YouTube, Google Hangouts, Skype, Facebook Live and more. In addition to which, the platform has announced at last week’s TwitchCon event that Twitch broadcasters with extra features will be given access to additional features. Snap Camera is available to download now and sits as a standalone offering to Snapchat itself, not even requiring users to sign in to their account to access the AR Lenses. The platform says the aim of this new launch is to “drive more attention to its community AR Lens platform so more developers and creators will make their own effects”, as opposed to boosting user growth.

Snapchat Context Cards will soon get more information on businesses
As the result of a new partnership with digital knowledge management platform, Yext, from November onwards Snapchat’s Context Cards will now contain even more information on businesses – including names, addresses, phone numbers and hours of operation. Context Cards were first introduced in 2017 to give users access to reviews, reservations, directions, customer comments and more. This new partnership will help advertisers to engage more audiences by filling in some blanks by pulling information from other platforms in Yext’s network.

Twitter beats Wall St Q3 estimates
Twitter has beaten analysts’ predictions for its Q3 performance, after the social network reported $758 million in revenue – a 29 percent year-over-year increase. Initially, analysts had predicted revenue of just $703 million fort the company. The platform’s ad revenue also increased by the same percentage over the quarter, totalling $650 million, aided by the fact that ad engagement has increased 50 percent year-over-year. While Twitter failed to meet expectations for monthly active users – in fact seeing a decline on the same period last year – it has reported that the average number of daily active users has actually increased 9 percent year-over-year.

Twitter tests new profile features
In a move to enhance conversations on the platform, Twitter has announced it’s testing a series of profile updates including presence indicators (a WhatsApp-like status to help people describe what they’re doing while they tweet) and ‘ice breakers’, to help kick-start more discussions. In addition, plans also include a design update to the way conversations are laid out on the platform, making them look more like group texts. A dedicated ‘reply’ button is to be added under each tweet with replies set to appear in a different colour to the original tweet. The platform hasn’t confirmed a timeline for when, or if, any of these updates will be rolled out widely.

LinkedIn boosts revenue, engagement and users figures
As part of Microsoft’s Q1 2019 results, which were reported last week, the tech giant revealed that LinkedIn – which it purchased back in 2016 – saw its revenue grow by a whopping 33 percent across all currencies. The report also revealed that LinkedIn showed “record levels of engagement highlighted by LinkedIn sessions growth of 34%” and saw its membership hit 575 million back in August of this year. Although the actual usage and daily active user figures are still unknown, things are clearly going well for the platform since it joined the Microsoft family.

Google Maps takes on Facebook Pages with new ‘Follow’ feature
Google has slowly been building up its Maps app over recent months to help make it more of an experience for users, as opposed to just a way to get around; and now it’s taken this one step further by “introducing a new way for users to follow their favourite businesses”. Users of the app will now be able to tap the new ‘Follow’ button on a business’ page which will keep them updated with events, offers and other updates in the “For You” tab. The new feature will become available to over 150 million businesses already on the Android version of the app over the next few weeks, as well as its millions of users. The “For You” tab is currently available in limited markets, with more countries coming soon.

The post We Are Social’s Monday Mashup #420 appeared first on We Are Social UK.

Spooky Grows Up – How Adult Halloween Spending Has Evolved

Although it has its origins in the UK, the CelticAll Hallows’ Evening’ has, for generations, been far less celebrated in the UK than the likes of the U.S. or Latin America. In fact, until relatively recently, the UK only really recognised Halloween as an event for children, which was clearly played out by retailers, who dedicated (at most) an aisle to kids costumes and trick or treat fodder. A poll by Channel Mum last year showed how key kids still are to 31st October, with 84% of families planning to celebrate the day. However, the sharp growth of Halloween in very recent years may not be attributable to this young demographic at all.

 

Retail expenditure on Halloween products in the United Kingdom (UK) from 2013 to 2018

 

 

Mintel claims it is pre-family adults who are most likely to spend big on Halloween, with 58% of 16-24 year-olds and 55% of 25-34 year olds buying into themed products and services. With related categories, like alcohol, also enjoying spikes at the end of October, the evidence strongly points to an adult audience driving the Halloween experience. Adult social media environments are packed with Halloween inspiration: from pumpkin-carving skills to creepy craft and cookery ideas to costumes. The range of approaches to each and every one of these areas show that, when it comes to the adult shopper, more consideration is needed by brands if they hope to connect in an engaging way.

 

We have picked out a few of the key trends for Millennial Halloween shoppers, which most definitely differentiate from the kids market we are so familiar with. For relevant brands, moving assets on from ghosts and ghouls will demonstrate an understanding of how adult consumers want to connect with the day.

 

Premium Frights

The premiumisation of Halloween has reached an all-time high in 2018. Items like John Lewis’ spooky wreaths and Hotel Chocolat’s ‘novelty’ range are clear signals that the mass market won’t cut it for everybody anymore. Adult shoppers don’t want to regress for Halloween, instead, they demand a grown-up take on the occasion.

 

 

Bad Taste

Another, specifically adult, and very Millennial, take on Halloween is the bad taste vibe. The US has embraced this filter on Halloween for many years, and it is fast catching on in the UK. From Jimmy Saville Costumes (*yes, really: £27.99) to Zombie Brain cakes at Tesco, bad taste is blossoming for British shoppers.

 

Gore and the Grotesque

Related to bad taste, but definitely, a camp of its own is the grotesque. Celebrities rolling into Jonathan Ross’s annual bash have been perfecting this trend from a costume point of view, but in food too, it now seems the more realistically gory the better. Bloody eyeball anyone?

 

 

Real World Fears

The scares delivered by witches and ghouls may suit the kids but, for adults, Halloween can create the perfect opportunity to talk about real world fears. Jemima Khan’s 2016 outfit for Unicef’s Halloween Ball is a brilliant case in point. After the event, her controversial costume was auctioned in aid of refugee support. Using this time of year to make an important political, social point is increasingly appropriate.

 

 

 

How to Use Emojis to Improve Email Open Rates

Did you know that when brands use an emoji in an email subject line, the open rate is higher than emails without them?

With Apple’s release of 70 new emojis in iOS 12.1, there’s never been a better time to think about how emojis can help improve your brand communications.

When Can I Use Emojis?

A 2017 study from Return Path found that the use of certain emojis in subject lines can increase email open rates, especially around holidays.

For example, the study found a particular Valentine’s Day promotional email subject line with a lips emoji had a 4 percent higher open rate (24 percent) and 6 percent better inbox placement rate (89 percent) than its text-only counterpart. Similar results were found for Father’s Day campaigns using the wrench emoji.

Which Emojis Can I Use?

With nearly 3,000 emojis recognized by the Unicode Consortium, finding an emoji that fits your business needs shouldn’t be too hard.

Auto Dealerships could use one of several cars or traffic signs available.

Educational Institutions can use the teacher emoji, a graduation cap, notebooks, or one of several other school supplies.

Health Care Specialists can choose from a hospital, a variety of medicines, or sick faces.

Home Services companies have plenty of homes to choose from …

… while Financial Services have lots of lucrative options too.

There is also a very wide range of emojis that can be used during the holidays. Halloween messages could use the zombie, spider, ghost, skulls, and several pieces of candy. There are turkey and corn for Thanksgiving, December has emojis for Christmas and Haunakah with lots of gift options and holiday symbols like Mr. and Mrs. Claus, and there are lots of libations available for the New Year’s parties in January.

Best Practices

As mentioned earlier, marketers have been skeptical of using emojis for a number of reasons. So before you start going crazy and adding 👏emojis👏into 👏 everything👏, take a step back and use these tips to help find the messaging that resonates best with your audience.

    1. Scope out the competition. Are your competitors using emojis? If they are, how are they using them and do they seem to be working? Use your competition to generate ideas and learn from their mistakes.
    2. Start small. Send emails with emojis to a portion of your subscriber list, while sending non-emoji emails with the same subject line to test effectiveness.
    3. Make sure emojis render properly. Broken emojis can land an email right in the trash can. Check and double check that the emojis you use will render properly by the email clients your subscribers use.
    4. Mix it up and get creative. Try to use a different emoji with each message. With thousands of options to choose from, there’s no real reason to use the same emoji over and over and over again.

About TEGNA Marketing Solutions

TEGNA Marketing Solutions’ email marketing team delivers a wide variety of email campaigns to targeted audiences for real, measurable results. Our experts develop mobile-friendly creative, utilize effective audience targeting methods, and strategic deployment tactics that guarantee your message reaches the inbox of your target audience, not their SPAM folder. Learn more about TEGNA’s email solutions.

To learn more about email marketing, check out:

 

The post How to Use Emojis to Improve Email Open Rates appeared first on TEGNA Marketing Solutions.

Attract More Visitors to Your Destination Through Personalized Marketing

A 4-Step Approach to Personalized Destination Marketing

Where is the personalization in destination marketing? From the moment you wake up and check your phone until you drift off to sleep, often staring at your screen, you’re flooded—even bombarded—with content that isn’t personalized.

Maybe it’s a promoted post advertising taking a weekend to shred the waves in California, but you hate salt water and have no interest in surfing. Or, it might be persistent emails from an airline company promoting cheap tickets to Europe, but you don’t even have a passport.

The archaic one-size-fits-all approach won’t do it anymore. Advancements in advertising have shifted messaging farther and farther away from this approach, moving toward personalization, which travelers have come to expect.

So how can you get personal with your destination marketing organization? Let’s get into it.

Research Your Travelers

You might think you know who your audience is, but do you really know who they are? You may be positive that you’re outbound direct marketing efforts are targeting your desired target audience, but your reporting tells you that a different group of travelers are visiting your website.

Data doesn’t lie. It gives you the cold, hard answers. So, look into your Google Analytics, email contact list, social media profiles and get to know your online visitors before they become real-life visitors. Is it who you thought you were reaching? If not, it might be time to reevaluate, reassess and rewrite your target audience.

Develop Your Strategy

After you know your audience, it’s time to move over into strategy. You might have heard that content is king, but content strategy holds the crown.

If you’re reading this, content personalization is most likely new for you. And when you’re going somewhere new, how do you know where you’re going without a map? This is where your content map, or strategy, comes into play.

This map, calendar or plan should state all the content you’re creating and when you’re publishing or sending it. This will lay out all the moving pieces and parts on the table so you can see when and how you’re attempting to reach your audience.

Take blogs, for example. How many are you posting a month? Are they targeted toward your segments? Are they getting sent out to those segments with email marketing? Are you posting and promoting on social media? Although you might feel inundated with questions, they should all be answered before you start any new endeavor or adjust your existing strategy.

Segmentation Leads to Personalization

After you truly know your audience and have buttoned up your strategy, it’s time to segment. Once you bucket certain visitor groups into segments, you can start personalizing your content.

So, rather than creating content that appeals to the masses, you can start appealing to your segments. For example, based on your data, let’s say you discover a group of New Yorkers who want to get away from the traffic and head to the peace and tranquility of your destination. Based off of that information, you can write and design an email that says, “Skip the 5 o’clock Manhattan traffic,” and send it only to your potential visitors from New York. Imagine how much more likely you would be to open that email if you had to sit through rush hour traffic every day?

Analyze Your Results

Analyzing results is the most important step, and it’s often missed or pushed to the side. But without analyzing the numbers, you can’t know if your efforts are a success or if they’re missing the mark.

Keep in mind you might not get it right the first time—or even the second with your outbound direct marketing efforts. In fact, if you did hit a home run first try, we want to hear from you.

After you’ve looked at your blog page views, email open rate and social media impressions, you have to look at the areas where you didn’t perform well, talk about what went awry and brainstorm how to fix it. This could take long discussions and maybe even A/B testing.

If you had a blog that well outperformed all the other blogs, what was different about it? Did it have a video or infographic in it? Maybe a really enticing title? An offer advertised?

Ask yourself the same questions with other content, like email. If you had an email with a high open rate, sit down with your team and analyze that email. Was it the subject line? Maybe even the preview text? A few heads working together in a collaborative space can lead to solid conclusions.

Remember: research, strategize, segment and analyze. You might have heard these four words tossed around, but when used together with a team, they can create greater personalization and results than you expected. Rather than throwing content at the wall (or at the internet) and seeing what sticks, learn about your audience and provide useful, informative, tailored content instead.

Social Media News Roundup: October 2018

In social media news this month, Instagram has added to its Direct Messaging Video Group Chat feature, Facebook has been testing video polls in their ads, Pinterest have added to their advertising features and LinkedIn have been trying to improve the targeting of their Sponsored Content.
Who You Gonna Call?

Earlier this year, Instagram made it possible for users to chat with three other friends in the Direct Messaging feature. Users could group video chat if they had accepted each other’s direct messages. However, this month Instagram have updated the video feature so now up to six people can group chat visually at the same time. While you are in the group video call, you can still carry out your Instagram daily duties like scrolling, sending messages and posting stories – your friends will just be with you as you do it.

Video Polls in Ads

This month Facebook has been testing a new feature for advertisers on its platform. Facebook tested video poll ads towards the end of October and they were spotted by advertisers creating ads. With the current success of videos for engagement and reach, having polls and videos combined could be extremely beneficial for brands and their advertisers. The video polls are meant to increase interaction even more on ads, and actually make an audience stop and engage as well as watching the visual. Polls have been equally as successful in getting engagement and interaction, so it’ll be interesting to see how the two work together, especially in ads.

Pinterest Pins

Pinterest has also been adding to its advertising tools this month, with new features that will make self-advertising a lot easier. Advertisers can now ‘pause [the] campaign’, review the Pins, promote more than one Pin at a time and find Pins more easily. Ads Manager is far more sophisticated, so advertisers can create new Pins, test and optimise the ad all in one place. The idea is that advertisers will be able to reach more people and select their audience more carefully and appropriately to their brand.

Sponsored Content Gets a Makeover

This has certainly been the month of advertising improvements as LinkedIn too has made changes to their Sponsored Content feature. The social media platform has turned its focus to higher quality clicks. They hope that with the introduction of several new features to their Sponsored Content that the people that click through will be interested in the product or service being advertised and in turn create an overall improved ROI. Therefore, the audience will be more targeted, more interested and more likely to click through.

The post Social Media News Roundup: October 2018 appeared first on Giraffe Social Media.

Things We Love October

Welcome to our October instalment of Things We Love. A little something we hope will help you to get to know us at GV a little better. This month we’re sharing the spooky, magical things we’ve loved, new technology we’ve been looking at which could be applied to digital OOH, and some wonderful Halloween creative!



Lifeprint’s augmented reality photos get the most obvious Harry Potter partnership ever – ADAM – MGFX DESIGNER

“Bringing some Harry Potter magic to real life, the team at Lifeprint have worked with Warner Brothers to create Harry Potter branded Magic Photo and Video Printer. It’s such a creative use of augmented reality and a perfect brand partnership.”



Yellow M&Ms get a ghostly makeover for Halloween – CHARLOTTE – MARKETING APPRENTICE

“It’s been eleven years since the brand has released a new Halloween campaign – and I’m excited! ‘Ghosted’ sees Red and Yellow leaving the aftermath of a Halloween party, relieved to have made it through another year without being eaten. As they walk away, we see Yellow float away with a bite taken out of his back, realising that he didn’t survive after all! I wonder what Christmas will bring…”

Technology Mid-air Haptics

Mid-air Haptics – JON – CREATIVE TECHNOLOGIST

Ultrahaptics creates the sensation of touch mid-air. Imagine adding Ultrahaptics to a Digital OOH installation – it would give the user a much more immersive 4D experience. Perfect for adding a ghoulish surprise to creative!

Technology Fanta experiential

Coca-Cola brought a screamy twist to the vending machine stunt – SARAH – MARKETING EXECUTIVE

Vending machine stunts aren’t anything new, but I love the twist with this one from Royal Tru-Orange. Taking trick or treat literally, people definitely wouldn’t have been expecting it and it’s great for social sharing. It’s fun to imagine how something similar could be replicated with digital OOH.

 

 

 

 

The post Things We Love October appeared first on Grand Visual.

Exploring the Worlds of AR & AI at the 2018 Fast Company Innovation Festival

This week at 360i’s New York headquarters, we hosted a session as part of the Fast Company Innovation Festival in partnership with Unity, and our client Fossil. The annual Fast Company Innovation Festival brings together thousands of forward-thinking creators, makers, inventors, entrepreneurs, and emerging leaders from across the country and around the globe who are embracing change, blazing new trails, and moving our world forward.

The panel included 360i’s CMO Doug Rozen, Fossil’s Global Marketing Lead Charlotte Roach, and Unity’s Global Head of VR/AR Brand Solutions Tony Parisi. The group discussed the opportunity that Augmented Reality (AR) offers brand marketers, including creative, interactive ad units.

Charlotte showcased a new example that Unity and 360i created for the 2018 Fall Fossil campaign, which allows users to virtually try-on and purchase different watch styles across social platforms. Fossil believes that experiential marketing is truly bringing an impact back to impressions, and Charlotte noted, “this isn’t a quick stunt, this AR unit is a long term investment.” Following the conversation, Unity invited audience members to experience their latest AR technology first-hand on iPads and Smartphones.

Thank you to our panelists and guests for joining us. You can read more about the panel in Forbes.

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