Video Propelling Native Advertising Growth
A new report from TripleLift shows that marketers are increasing video spend when it comes to Native Content (excluding social media). This year saw a 63 percent uptick in spending, and it’s predicted that the number will only grow. MediaPost has the full story here.
New TV Ad Rules Proposed for Pharmaceutical Industry
According to the Wall Street Journal, a new rule proposed by The Department of Health and Human Services would require the pharmaceutical industry to disclose drug list prices from within its TV ads. All the details are on WSJ.com.
Interesting Read: Facebook Goes Down, News Sites Get Bump in Traffic
In August 2018, Facebook went down for 45 minutes and web traffic shifted dramatically. In good news for marketers and TEGNA Marketing Solution clients, the shift took users to search, and they often landed on publisher sites to view the news they were looking for. Nieman Lab has all the stats and the full story.
— Gmail (@gmail) October 26, 2018
Cyber Monday a Key Day for Email Conversions
Last year, adding a recipient’s name to an email subject line increased open rates by 20 percent, boosted sales 30 percent, and led to a 17 percent decrease in unsubscribes. For more stats, MediaPost has all of the details. For ways to improve email marketing for the upcoming holiday season, we’ve got tips and tricks on the TEGNA Marketing Solutions blog.
Native Ads Make Their Way Into Google Discover Feeds
Google Discover, a feed that lets users browse the web based on interests, is now displaying Native Ads. 9to5Google notes the ads are still being tested, and it’s not sure if the Native placements are here to stay. Images of the ad placements can be found on 9to5Google.
Halloween Horror Story: Museum Apologizes for Poor Halloween-Themed Email
MediaPost reports that the Houston Museum of Natural Science has issued a formal apology over the subject line of a Halloween campaign email. Designed to promote the Musem’s annual Halloween party, the email’s subject line “included a word with an offensive connotation.” MediaPost has the full story.
About TEGNA Marketing Solutions
The marketing experts at TEGNA stay up-to-date with industry news so we can continue to be Trusted Advisors to our clients. We take the time to understand our client’s unique marketing needs to create a customized solution based on insights and industry expertise. From concept development to implementation and measurement, we offer the highest level of support as your marketing partner. Contact TEGNA Marketing Solutions today to find out how we can improve your marketing strategy.
Missed previous roundups?
- September 2018: The latest on OTT Ad Growth in Politics, and more!
- August 2018: Google updates, New Cross-Platform Ad Measures for OTT & Linear
- July 2018: Facebook clears out fake profiles, Google updates marketing products
- June 2018: Google Ad updates, new audience insights, and more!