Back in Mid-October, Golley Slater PRM’s Account Manager, Shaunagh Kellegher, jetted off to Malta to attend the ICOM European conference – we’re all pretty jealous too!
It was the first time that ICOM ran the under 30’s boot camp, and other rising stars from across the Golley Slater Group were also invited to attend the conference too. The overall aim of the conference was to improve the collaboration of employees from across the European agencies within the ICOM network, and for the partner agencies to build stronger relationships so that they can collaborate more effectively across Europe, working together on clients’ real-world sales and marketing problems.
You can read more about Shaunagh’s experience in Malta and see her snaps below:
I was selected to take part in the first ever ICOM ‘under 30’s boot camp’. This 2-day boot camp gave myself and 9 other ‘under 30’s’ the chance to network and learn about everyone’s roles and different skill sets and areas of expertise within each of their agencies.
As part of the boot camp we were introduced to Matthew Bezzina, the co-founder of Malta’s leading minicab company, eCabs. Matthew presented us all with a real-life issue that he needed help with. A new entrant to market, and a clear competitor, Taxify, had stunned the taxi market in Malta, taking a lot of eCabs current customers and drivers. The under 30’s had 4 hours to work together as a team and develop a solution for Matthew and his marketing team. After the 4 hours were up, we had to present to the 30 agency leaders, ICOM team, and Matthew himself on our concept which would help to solve his business problem. Our pitch was ‘eCabs Cares’.
We must have impressed as word on the street is that Matthew has hired the ICOM Malta host agency, Switch, to develop and quote for our ideas. I look forward to seeing the results!
The conference in Malta was a great experience to meet and network with people from different agencies across Europe, learning more about their agencies and what their role is in the company.