We’re excited to announce the news: Mistress and Sambazon have officially been named Shorty Social Good finalists for our #PurpleForThePlanet campaign.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on the social web and we’re honored to be counted among the best in the Animals & Wildlife and Food & Beverage categories.
By harnessing user-generated content to protect biodiversity in the heart of the Amazon rainforest, our social-good campaign tapped social, digital, and experiential channels to champion environmentalism in a unique way. By pledging to protect five acres of Amazon rainforest for every person to color their hair purple and upload a photo to social media, Mistress and Sambazon surpassed our original goal of saving 30 endangered species in 30 days, and over-delivered by over 700%.
The final results will be announced at the Shorty Social Good Awards show, taking place Nov. 15 in New York City. Our fingers are officially crossed.