5 Best Practices for Brands on IGTV

In an effort to maintain its growing status as a top social media platform, Instagram introduced IGTV earlier this year. With a structure that resembles both YouTube and Snapchat Discover, the expectations for Instagram’s big video push are high, with brands jumping at the chance to utilize the long-form video hub. Here to help is our round-up of some best practices for IGTV.

1. Go vertical.

IGTV was made to support the way people naturally view content on their phones: vertically. This means that you can’t just repurpose video content made for other channels. Make sure to create content specifically for IGTV, with a 9:16 aspect ratio.

2. Stay true to your brand.

You’ll want to keep a cohesive brand identity across all social media platforms, IGTV included. Keep your branding consistent and allow your existing content to guide you on your foray into IGTV. There shouldn’t be a huge disconnect; think of your IGTV presence as an extension of what you’re already doing across the main feed and Stories.

3. Step outside of the box.

Your IGTV content should give consumers a reason to follow you. This means that they should be given access to content they won’t get anywhere else. When you’re considering your IGTV content strategy, balance the benefits of strong, standalone videos and episodic content that keeps viewers coming back again and again.

4. Determine the right video length.

IGTV breaks free of the one-minute limit. With the option to have videos last for up to 10 minutes (or an hour for some accounts), you have more room than ever to create the ideal video. But just because you have that time, it doesn’t mean you should use it. Make sure to tailor the video length to your audience’s average viewing time.

5. Don’t forget the hashtags.

Well-placed hashtags never go to waste. Similar to the rest of Instagram, hashtags on IGTV can be added in either the video description or the comment section of your post. This will allow for the video to reach more people. Whether users are following a certain hashtag or simply searching, they are more likely to stumble upon your content.

Want more help with your IGTV content? Get in touch.

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