Congratulations to Nick Baughan, EMEA CEO, who is on the 2018 Digerati List at The Drum!
The Drum’s Digerati showcases pioneering digital marketers working in the UK. Based on nominations from The Drum’s readers and curated by their editorial team, the list celebrates talent from four categories: agencies, brands, adtech & martech, and media & platforms.
Nick has been named as part of the agency category rollout, where he is joined by WPP CEO Mark Read, WPP Chief Client Officer Lindsay Pattison, and MediaCom’s Global Director of Innovation Liam Brennan. The full list and accompanying write-ups are available here.
Here’s what The Drum had to say about Nick: “Nick Baughan, chief executive officer of Essence, has been pivotal in helping his firm to define the modern agency model, encouraging brands take control of their media while simultaneously enhancing the agency’s expertise across the digital spectrum and beyond. Over the past 12 months, Baughan has focused on strengthening his team, enabling Essence to bring best-in-class analytics, strategy and activation across all media and apply it to the world’s leading brands. Under Baughan’s leadership, Essence has grown 25% while enjoying a 100% retention rate for existing clients. Baughan has overseen teams that delivered world class work for Google across Pixel and Home, welcomed BT and delivered ground-breaking work for marketers who like to lean in.“