Essence received recognition for excellence in online marketing with a MediaPost OMMA Award in the Entertainment category following execution of Bravo TV’s “Top Chef Delivers with Robots” campaign.
Bravo and Essence joined together to promote Top Chef Season Fifteen by partnering with Postmates to launch a robot delivery service across Los Angeles. For three days before the premiere, “Top Chef”-branded robots delivered more than 11,5000 meals to people, including “Bravo-lebrities” like Josh Altman (“Million Dollar Listing LA”) and Tom and Katie Schwartz (“Vanderpump Rules”). Postmates app users awaiting deliveries were shown trailers for the upcoming season, and “Top Chef” host Padma Lakshmi showed app users what to expect from their robot deliveries. The three-day promotion garnered more than 73 million impressions.
MediaPost, a prominent industry publication, celebrates the agency world’s best creative and influential online media campaigns annually with the OMMA Awards.