A device that can pull drinking water from the air just won the latest XPrize

The winner of the Water Abundance XPrize creates enough water for 100 people every day by making an artificial cloud inside a shipping container.

A new device that sits inside a shipping container can use clean energy to almost instantly bring clean drinking water anywhere–the rooftop of an apartment building in Nairobi, a disaster zone after a hurricane in Manila, a rural village in Zimbabwe–by pulling water from the air.

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Memo to brands: Hispanics are ready for your love

Hispanics are ready for your love. Brands that recognize Hispanics and play a positive role in their community will be rewarded. This is a key finding of the first annual Hispanic Barometer conducted among 2,579 Latinx in the United States by the We Are All Human Foundation and Zeno Group.

I am a Latina who moved to America four years ago. As a marketer, I can’t get around the enigma of Hispanics yet. So powerful, yet so weak. So much potential, yet so invisible. it makes no sense to me, which is why I commissioned research to try to understand the situation better. My key finding: Hispanics have not yet discovered their power, and they are unaware of their true potential.

So, here is my message for agencies and brands.

Continue reading at AdAge.com

How to Build a Community Using Facebook Groups

Creating a community on social media got a whole lot easier with the introduction of Facebook groups to a Business Page profile. Facebook Groups can be used to cultivate new customers and build relationships with previous clients, while keeping the tone friendly and fun.

However, there are steps and measures you should take to make the most out of the feature, that will benefit your business and your audience and make the most out of the engagement the group will receive.

How to Create a Group:

First things first, you’ll have to make the group. Forming a group is as easy as creating an event or sharing a milestone.

If the Group option is not already in the tab section on the left of your Facebook profile, then you can access the ‘Create Group’ link next to the ‘Share’ button above the ‘Create post’ section. See below:

Facebook Groups

After you select ‘Create group’, you’ll get a form asking you to enter the name of your group and to select the privacy of it. You have three options to pick from: ‘Public’, which means anyone on Facebook can find the group, see who’s in it and what they’ve posted before they’ve even joined it; ‘Closed’, which means anyone can find it and see who’s the admin, but can’t see the contents of what members have posted and finally ‘Secret’, which is pretty self-evident, only members of the group can find it, see other members that are in it and view and interact with their posts.

At the form stage, you can also preliminary add people to the group – Facebook will add your personal profile automatically, so if you want your identity to remain hidden, it’s best to select the cross and remove yourself off the members’ list. Finally, click ‘Create’ and you are all ready to go.

Next Steps

To make it easier for people to find your group, you can add it to the tabs on the side of your profile, along with ‘Services’ and ‘Offers’, this way your audience are more aware of the group and can join without you having to share the link on your page continuously. Go to ‘Settings’, then ‘Templates and Tabs’ then configure and set up the ‘Groups’ option. You can also drag it higher to the top of the list, so people are more likely to see it when they click on your Business Page.

Before you start adding members, you can set up a questionnaire for people who want to join. This is essential for businesses who only want their community and customers involved in the group and emits all those members who only want to join to share fake news and advertise their own products or company. Membership requests can only be seen by the group admin and its moderators, so people are more likely to fill it in and you can judge whether they are suitable for your group or not. For example, if you were setting up a group for a company that works with lots of different businesses, you would be able to make sure that the people joining are employees at one of the associated corporations. You can only ask three questions, so make them count.

Next, you should fill out your group’s description. Make sure you make it clear in the first two sentences what the purpose of the group is. For instance, if you were an author and wanted to build community among your readers, you should write a short paragraph on what you will share, how you will personally communicate with your audience and how the group will help them (e.g. you could say you will share writing tips or when you’re performing book readings).

Facebook Groups

Also, in the group’s settings you can choose its type, which will help the right people find your group. If you’re offering mentoring or one-to-one personal development, you could choose ‘Support’, which will help those looking for it, find you. If you’re a travel agency posting external links from your blog about the ‘Top Ten Places to See’, then you would pick ‘Travel’. Some types even add extra features to the group such as ‘Video games’, ‘Buy and sell’ and ‘Social learning’.

Furthermore, you can choose your location (preferably choose where your business is located) and add any apps that you think may benefit your group such as Messenger bots and Shopping tools, which add extra features to your group and offer members a more personalised experience.

You can write up to five tags that will help people find the group if they’re interested in that tag. For example, if you were an e-commerce clothing company, you should select ‘Fashion’, meaning those who find it know what your group is about before joining it. Also, you can pick one of nineteen different colours to be your group’s theme – one option actually matches up with the colour of your group’s cover photo if your brand is big on consistency.

Finally, you can add sections into Facebook Groups such as social learning units which help people learn new things, change posting permissions and even edit the Story post approval too.

Make the Rules of the Group Known

However, it’s also really important that you state the rules of the group and what can and cannot be posted in it. Make sure you prohibit swearing, discrimination and anything considered rude and bad behaviour and warn offenders that they will be banned from the group if they break the rules. You can set up the rules when you first create the group and select from the options Facebook provides, or simply write your own and add it to the description.

What Can I Use the Group For?

With Facebook Groups, the world is your oyster. Groups are a lot more personal than a Facebook Business page as they offer all different types of posts and a sense of a smaller and closer community.

Groups can offer help and advice. You can add topics, so group members can find the information they are interested. You can also add recommended groups, so if you have multiple communities you can link them altogether. You can share links from your own blog, generating traffic, or build a relationship with others from external links. Admins and moderators can answer frequently asked questions too.

It’s also greatly beneficial for your business as you can share offers, company news and products, on a more informal level. You can ask your audience’s opinions and get a grasp of what they want, and what they dislike. In a group, you are far more likely to get engagement and build relationships and trust between consumer and company. It really is a chance to connect with your audience and find out what will make them use your service, or buy your product, but by being far less direct and pushy.

Different Post Types

Facebook groups also offer a lot of cool post types that normal Business pages do not that can encourage engagement among your company and get your audience not only talking to you, but to other members too. For example, you’ve got your usual ‘GIF’, ‘Check In’ and ‘Feeling/Activity’ options, but you can also select ‘Watch Together’, which allows the audience to watch, talk and react to the same videos shared publicly on Facebook simultaneously. The group admin is in charge of what videos are played and you can invite people to come join you. It’s like inviting all your friends to virtually go to the cinema, but the film is Facebook videos and your friends are potential customers.

Also beneficial in the group are the ‘Polls’ feature. Facebook polls are great for engagement and getting an idea of what your audience like. On Facebook Business Pages you can only select two possible answers to your question, however in a Facebook Group you can write multiple responses and keep adding options to your heart’s content – that means you can literally ask your audience which one of your products or services they like best. You can also select images or GIFs to go with your answers to generate more interest in the post.

Facebook groups can also host events, and once they’ve occurred, you can view the past ones in the ‘Events’ tab. Hosting an event in a group is a great way to target those who are already interested and knowledgeable about your product or service. They are more likely to attend as a relationship has been built through the community of the group.

The Facebook Sky’s the Limit

Facebook groups are fun and an informal way to engage with your audience. However, it’s important to monitor the comments and posts in the group and stay on top of what the members are saying. Make sure posts in the group are always linked back to your business, so you rightly receive the traction. Keep things light-hearted but remember to talk about your services and products frequently. Always respond to comments and posts in the groups to keep engagement high and to show you’re interested in your audience’s thoughts and opinions.

The post How to Build a Community Using Facebook Groups appeared first on Giraffe Social Media.

Fox taps AMC’s Charlie Collier to lead its broadcast business

The former ad sales executive who brought you “The Walking Dead” and “Breaking Bad” is leaving AMC to spearhead the revamped Fox broadcast network.

In a deal that Fox announced late Friday evening, longtime AMC president and GM Charlie Collier has been named CEO of entertainment at Fox, where he’ll oversee the network and lead its entertainment-programming development across all live, scripted and non-scripted content. Fox Sports president, COO and executive producer Eric Shanks will continue to command the network’s sports business, a portfolio that includes live coverage of NFL and Major League Baseball games as well as the quadrennial FIFA World Cup tournament.

“Charlie is a singular talent, combining creative success with operational expertise to lead the AMC network with some of television’s most memorable programming,” said Fox chairman and CEO Lachlan Murdoch in a statement. “Charlie’s skills and experience will help Fox continue to transform the broadcast television business.”

Continue reading at AdAge.com

WhatsApp bans more than 100,000 accounts in Brazil election

WhatsApp banned hundreds of thousands of accounts in Brazil as the Facebook messaging service struggles to contain spam, misinformation and other political shenanigans ahead of a runoff election in Latin America’s largest country.

“We have cutting-edge technology to detect spam that identifies accounts with abnormal behavior so that they can’t be used to spread spam or misinformation,” a WhatsApp spokesperson wrote in an email. “We are also taking immediate legal measures to prevent companies from sending mass messages via WhatsApp and have already banned accounts associated with those companies.”

Facebook set up a ” war room” to spot and eradicate misinformation, hate speech and other damaging content during Brazil’s election this month. It’s a test for the social network ahead of midterm elections in the U.S. later this year. While the company said it was able to thwart false information on its main social network, it’s had more trouble controlling misbehavior on WhatsApp, which is encrypted and virtually impossible to monitor.

Continue reading at AdAge.com

P&G has best quarter in five years despite marketing cuts

Remember the old saw that you can’t cut your way to growth? At least for one quarter, it’s been debunked.

Procter & Gamble Co. posted its strongest organic sales growth in five years last quarter, despite spending 6 percent less on marketing, aided in part by signs that long-struggling Gillette is beating online nemesis Dollar Shave Club.

Here are four key takeaways:

Continue reading at AdAge.com

Interns create “Despite the Dark” – A safe run at night platform for female runners.

The Chicago Egotist – October 19, 2018

Summer interns get stuff done. And keep doing it. Case in point, the launch of “Despite the Dark,” an initiative from a group of Chicago interns at Cramer-Krasselt who decided to take a stand and shed light on the challenge and issues facing female runners who want to run at night or after work.

The interns discovered that 60% of women report limiting their runs only to daytime  – as opposed to just 14% of men.  This is because of the higher risks women face, such as being catcalled, assaulted, raped or even killed. Especially after dark.

They formed a group, Despite the Dark  to provide a safe running experience for women (and men) in Chicago. The team is reuniting on Monday, October 22nd for its the second Despite the Dark run. All are invited to join the run which will take place starting at 6:30 PM  on the Lake Front Path. The group will be meeting at Theater on the Lake to start and will be running to the Sedgwick Brown/Purple line stop in Old Town.

“While it is important to talk about this issue, it is also important to start providing answers,” explained Katie Murry, Agency Communications Coordinator at Cramer-Krassalt. “Despite the Dark believes there can be safety in numbers, which is why we are providing a safe space to exercise.”

The post Interns create “Despite the Dark” – A safe run at night platform for female runners. appeared first on Cramer-Krasselt.