Good Life turns virtuous veg into seriously tasty veggie food. Rather than mimicking meat, their healthy and flavourful food lets veg do their thing while helping their consumers feel their best – because balance is what a Good Life’s all about.
Goodlife has appointed us as their brand development agency where we have refined their proposition to be all about Feel Good Food, developing their proposition, positioning and communication plan as well as creating their tone of voice. Among other branding projects, we’re also working with them on their packaging and other literature.
Ali Reilly, Marketing Manager of Good Life, says:
“Good Life are thrilled to be working with Together to encourage more consumers to start eating delicious vegetarian and vegan meals. The rise of flexitarianism or VNATS (Vegetarians Now & Then) has been so prominent recently and the market growth has been astronomical. Over 14% or ‘1 in 7 adults* now say they are interested in limiting or reducing their consumption of meat or poultry in the future’ and we’re here to help them do that.”
Stay tuned. We’ll soon be launching the new packaging into Good Life’s retailers. In the meantime, you can learn more about Good Life here.