P&G’s ‘The Talk’ wins top honor at AdColor Awards

Procter & Gamble’s “The Talk,” a sobering look at the difficult conversations African-American families have about racism and police violence, won Ad of the Year at the 12th Annual AdColor Awards in Los Angeles on Sunday.

“The Talk” is part of P&G’s long-running “My Black is Beautiful” campaign, which seeks to connect with black women and girls. BBDO New York created the spot, which was directed by Malik Vitthal of The Corner Shop. In it, mothers must explain the realities of racial bias to their children: being called “pretty for a black girl” is no compliment; good driving is no protection from getting pulled over; being out after dark can be dangerous no matter how innocent your actions.

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