Back in March, the LEGO Group announced that botanical elements such as leaves, bushes and trees would be made from plant-based plastic, sourced from sugarcane. These new elements are part of the LEGO Group’s drive to make a positive impact on the planet and the move is part of the company’s commitment to use sustainable materials in core products and packaging by 2030.
“At the LEGO Group we want to make a positive impact on the world around us, and we are working hard to make great play products for children using sustainable materials” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.
To commemorate this wonderful milestone, as part of LEGO’s partnership with the Natural History Museum, we had the privilege of hosting a 3-day experience where budding builders could join eco-friendly character ‘Plantus Maximus’ and learn more about the natural world through fun and interactive building sessions.
After being immersed in the background of the new eco-friendly LEGO elements by our actor, bright-eyed builders were challenged to unleash their imagination and build their own sustainable superhero who could up with Plantus Maximus to make the world more environmentally friendly. Not only that, guests were invited to help create a natural habitat for Plantus Maximus and co. by adding to the custom-made landscape, created from well… LEGO!
Through the play sessions, kids and families were able to learn about the new LEGO botanical elements which included trees, leaves and bushes – all made from sustainably sourced plastic.
We had some truly impressive ideas emerge from the builders over the three days at the experiential activation. From superheroes with trees as arms to boomerang rubbish out of the oceans, to “Planterman” – a hero who could shoot roots out of his arms to plant trees across the world, it was inspiring to watch the next generation embrace the protection of the environment through creative play.
To find out more about LEGO’s Plants from Plants initiative click here: https://www.lego.com/en-us/themes/plantsfromplants