The British Game Alliance (BGA) is the official marketing board of the game industry. By bringing in tough standards and promoting the benefits of eating wild game, the BGA is ensuring a future for the industry and encouraging people to try game for the first time.
To raise awareness of game and engage consumers with their brand and mission, the BGA has appointed us as their lead creative and marketing agency. Among other projects, we’re working with them on photography, brand development, their new consumer-facing website, social media, and advertising.
Tom Adams, Managing Director of the British Game Alliance, says: “The BGA is striving to get more people eating game – but that’s not all. We need to get our assured wild game into the hands of consumers, and that’s why we appointed Together. They’ve already helped us to define our consumer campaign brand and will now be supporting us across all platforms as we spread our message as far and wide as possible.”
Over the last few years the game meat industry has needed a little reinvigoration, and we’re delighted to have the opportunity to help the BGA to tackle misconceptions and get game back into the hearts, minds and menus of consumers.
Stay tuned. We’ll soon be launching the BGA’s new consumer campaign. In the meantime, you can learn more about the BGA here.