A Glance Ahead: Getting Digital Advertising Ready for the Holidays

Labor Day has come and gone. That can only mean one thing – it’s time to start getting ready for the holiday season.

The 2017 holiday season exceeded the NRF’s sales estimations, producing the best holiday season in terms of sales since 2011. This year should be another strong one too. eMarketer expects holiday e-commerce sales to rise 15.3 percent.

Is your digital marketing strategy ready?

Here is a list of the upcoming holidays to prepare for.

2018RetailHolidayCalendar

 

October
Columbus Day – October 8
Recommended Launch and End Dates: September 10 to October 8-9

Halloween – October 31
Recommended Launch and End Dates: October 1 to October 30

November
Veterans Day – November 11
Recommended Launch and End Dates:  October 29 to November 11

Thanksgiving – November 22
Recommended Launch and End Dates: November 1 to November 21

Black Friday – November 23
Recommended Launch and End Dates: November 5 to November 24

Small Business Saturday – November 24
Recommended Launch and End Dates: November 4 to November 23

Cyber Monday – November 26
Recommended Launch and End Dates: November 19 to November 26

Holiday Season – November 27 to December 24
Recommended Launch and End Dates: November 26 to December 24

December

Hanukkah – December 2 to 10
Recommended Launch and End Dates:

Christmas – December 25
Recommended Launch and End Dates: December 1 to December 24

End of year sales – December 26 to December 31
Recommended Launch and End Dates: December 26 to January 1

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