Warner Bros science-fiction, summer blockbuster thriller ‘The Meg’, opened globally to huge audiences and was supported by an epic Digital OOH campaign.
The film follows the crew of a deep-sea submersible exploring the Mariana Trench. The sub is attacked by a massive creature, leaving it disabled and trapping the crew at the bottom of the Pacific Ocean. Rescue diver Jonas Taylor (Statham) must now attempt to save the crew and the ocean itself from the incomprehensible threat of a 75-foot-long prehistoric shark, known as a Megalodon.
To support the Warner Bros film release of ‘The Meg’, Grand Visual produced static and motion creative for a massive 46 markets, making it GV’s largest order to date. With 4 different artworks and a bespoke creative featuring a 3D render of the shark coming towards the screen, the campaign was striking and unmissable.
Over half the markets used the bespoke creative and it went on to be used in tv spots, Instagram, Twitter and digital advertising including digital OOH variations, with JCDecaux Australia incorporating it into touchscreens in Melbourne & Sydney stations.
Additionally the creative featured on interactive screens in Hong Kong, a rooftop screen in Canada, a shopping centre in Madrid and a huge projection in Dublin.
Employing digital OOH as part of a wider campaign, on such a massive scale, positively contributed to ‘The Meg’ having the best opening weekend debut of the year. Digital OOH continues to be crucial for entertainment brands, with brand new markets, media owners and formats, it’s only gaining momentum as one of the most creative ways to showcase a new film.
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