For many back-to-school shoppers, finding quality items is important, as is spending as little time as possible in the store. But nothing beats a good deal.
A survey of 1,254 US back-to-school shoppers by The Integer Group found that a plurality of respondents said as much. More than 70% of older millennials—those ages 25 to 34—as well as those ages 35 to 44 felt this way. Young adults in the 18- to 24-year-old age bracket were less likely to agree.
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