The 6 Stages In The Evolution of AI and Customer Experience

Guided Selling and Medium cited Integer’s artificial intelligence research in “The 6 Stages In The Evolution of AI and Customer Experience.”

Customers want your business to use Artificial Intelligence (AI) to improve their experience and make their life easier — even if they don’t know what it is or what it does.

8 out of 10 businesses have either already implemented AI (37%) or are planning to adopt it by 2020 (41%). They understand that they must enable AI-powered experiences to better serve customers and to keep up with competitors.

But even with adoption and interest being as high as it is, we’re just at the beginning of the AI journey.

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‘Crazy Rich Asians’ has pretty much already recouped its TV budget


“Crazy Rich Asians” is on track to rake in nearly $30 million in its first five days in theaters, or nearly triple the investment Warner Bros. has made to promote the movie on stateside TV.

Since debuting on Wednesday, the romantic comedy has brought in $8.8 million in box-office sales, a windfall that has emboldened the studio to up its projected take to $29 million through this weekend, up from the original forecast of $20 million. If those figures hold upand some box-office watchers believe “Crazy Rich Asians” could generate more than $35 million in sales through Sunday nightWarner effectively will have recouped the film’s relatively modest $30 million production budget in less than a week.

Warner is on pace to make back the $11.1 million it has spent to air promos for “Crazy Rich Asians” since the first teaser aired during the season finale of the CW’s “Riverdale” on May 16. Per iSpot.tv data, Warner since that soft launch has concentrated on reaching basic-cable audiences, buying time in repeats of “Friends” on Nick-at-Nite and TBS, as well as in encore episodes of “Family Guy” on Adult Swim and “The Big Bang Theory” (TBS).

Continue reading at AdAge.com

Crafting the Perfect Headline: How To Make Your Audience Click

Whether you’re drafting a headline for your latest blog posts, Google or Facebook Advertisement, developing a “click-worthy” headline is an important first step to gauging a healthy conversion rate.

Developing a catchy headline helps attract potential users to click your ad or blog. Once they click your headline, you’re one step closer to converting that user to a customer. However, drafting a headline that works and get’s user to click can be a tricky feat. So what works and what doesn’t?

We have a few tips to have you consistently producing strong headlines. An effective headline is crucial to not only content marketing, but helping your paid media efforts to retain a higher click-through-rate (CTR).

So where do we start?

Step 1: Use Numbers & Data in your Headline

Several studies have conducted that headlines with numbers usually generate 73% more engagement.

Numbers are compelling to readers, as it gives our brains a chance to organize information. Odd numbers tend to be more effective since they appear more authentic to the reader.

Step 2: Give Readers a Clear Understanding Why to Click Your Headline

This includes a certain action item, that lets the user know what they can achieve by clicking your headline. Examples include:

  • Tips
  • Reasons
  • Ideas
  • Facts
  • Ways

This can help the reader understand the value they get from reading through your content. For example, the headline “7 Tips to Writing an Effective Headline” makes the value of the article clear; readers can tell that they will receive effective tips on how to write effectively.

Step 3: Use Simple, Easy To Understand Language

Using simple language is often more “click-worthy” in the sense that it gives readers an easy-to-understand direction.

If you try to be clever, it can very easily confuse the reader and prevent them from clicking your ad or blog. If you try to be too simple, it may not gauge the viewer’s interest enough to click. A great example of a simple, but powerful headline can is:

How to Set Goals for Every Content Piece You Create

Step 4: Target Highly Searched Keywords

It’s important to include keywords that people are actually searching for. This helps optimize your headline to drive organic and paid traffic to your advertisement.  

Reader’s often click headlines that include the keyword that they initially placed into the search query. However, it is important to do your research.

Highly searched keywords come with increased competition, so placing a highly competitive keyword sometimes isn’t the most effective — especially if you have a lower ranking website.  

Recognize your website’s position online. If it is highly competitive, use highly searched keywords. If it has some competition, target medium search volumes.

Step 5: Create Urgency

This encouraged users to act quick. So if you want users to click, appealing to the reader’s FOMO (fear of missing out) works great.

Adding in copy such as “limited seats left” or “2 hours left” helps users believe if they don’t click now, they are losing value by not taking action.

Creating this sense of urgency helps headlines have more value and increases CTR’s, as it helps the headline appear high in demand and forces users to click before the value of your offer rises.

Step 6: Do Research on Competitors

Research your competitors. What topics are they discussing? What pieces of content are they looking to advertise and how are they ranking?

Use tools such as BuzzSumo to see what headlines are trending and catching a lot of traction online.

Once you have an idea of what topics are trending in your industry, and what headlines are being shared, drafting a headline should be easy. All that’s left is adding your creative touch and using the tips mentioned in this article.

Step 7: Make a Bold Statement

Making a bold statement is a sure way to help spike up click-through rates. Bold statements leave your audience wanting more, and make the headline harder to resist.

Delivering a bold statement in your headline gives users more of a reason to click your headline, as it carries a high opportunity cost.

For example, the headline “Become a millionaire by age 30” is a bold statement. Yet, by not clicking this link, you potentially lose out on the opportunity to learn how to get rich at a young age.

These few simple but effective tips to writing effective and “clicky-worthy” headlines will help boost your content and paid media marketing efforts. Begin applying these simple strategies and witness an increase in not only CTR but conversions!

If you would like to learn more on how to boost your conversion rates, call TechWyse today at 866.208.3095 or contact us here.

The post Crafting the Perfect Headline: How To Make Your Audience Click appeared first on The TechWyse ‘Rise to the Top’ Internet Marketing Blog.

The shelf company, one weird trick Paul Manafort allegedly used

The former Trump campaign chairman is alleged to have received payments through shelf companies in Cyprus with names like Leviathan Ltd. and Peranova Ltd.

As the jurors in former Trump campaign chairman Paul Manafort’s bank and tax fraud trial deliberated Thursday, they asked the judge to answer four questions. Among them: the definition of “shelf company,” a term that arose in relation to allegations that Manafort hid payments he received from Ukrainian political operations.

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New ESPN chief sees ‘better schedule’ for ‘Monday Night Football’


ESPN’s “Monday Night Football” will boast a better selection of games and new anchors this season, President Jimmy Pitaro said, giving the Walt Disney Co. sports network a chance to boost ratings following a drop in 2017.

Speaking with reporters at ESPN’s headquarters in Bristol, Connecticut, Pitaro also said the network’s relations with the NFL have “positive momentum” after some tense years.

“The relationship, the partnership is incredibly important to us,” Pitaro said, citing weekly discussions between the league and network executives. “That programming cuts across everything we’re doing. We’re feeling very positive momentum.”

Continue reading at AdAge.com

Walmart eyes virtual reality shopping system


Trekking through a crowded, cavernous Walmart supercenter isn’t much fun. But what if you could do it from the comfort of your own home through virtual reality?

The world’s biggest retailer wants to find out, according to filings with the U.S. Patent and Trademark Office.

The company has applied for two patents that detail a “virtual show room” and fulfillment system that would connect shoppers clad in VR headsets and sensor-packed gloves to a three-dimensional representation of a Walmart store. Customers could wander digital aisles from home and “grab” items, which would be immediately picked and shipped from a fully automated distribution center.

Continue reading at AdAge.com

Google is poised to open its first permanent retail store


Google is poised to finally erect its first permanent retail store. The tech giant is close to finalizing a lease on a 14,000 square-foot property in Chicago’s trendy Fulton Market district, according to local media reports, including Crain’s Chicago Business and Chicago Tribune.

Both publications noted that while Google has run pop-up locations in other stores, this would be its first permanent location. A Google spokeswoman told Ad Age that “we don’t comment on rumor or speculation.”

In 2015, Google abandoned plans to open a store in New York City, after spending $6 million renovating the 131 Greene St. location, Crain’s New York Business reported at the time.

Continue reading at AdAge.com