This year, more businesses are going all in on Instagram Stories, with the Stories format quickly becoming the hottest social media option. Even Facebook CEO Mark Zuckerberg says so – according to Zuckerberg, Stories are on track to overtake the News Feed as the primary form of social sharing.
Momentum for Stories is clearly building – and as such, if you’re looking to create your own Stories content in order to connect with your audience, it’ll take more than simply being present. You’ll also need to step up your Stories game to compete with rising attention in the space.
Luckily, there are a ton of different ways to brand your Instagram Stories – using these simple features, in a consistent way, can add a heap of personality to your Stories, and help you build a recognizable brand aesthetic.
In this post, we’ll explain the importance of Instagram Stories, how to customize your content, and outline the various features you can use to optimize your Instagram Stories strategy (CLICK HERE FOR FULL ARTICLE)