Google named “Creative Marketer of the Year” at Cannes Lions

Huge congratulations to our client Google for being named “Creative Marketer of the Year 2018″ at the Cannes Lions International Festival of Creativity.

One of the reasons why Google is being recognized for this award is for their contribution to improving diversity and representation through inclusive storytelling. We’re so proud to work with such an inspiring brand.

Read more here.

Reddit redesign revs up engagement for Audi’s ‘Think Faster’ campaign


Reddit’s redesign and new ad products seem to be paying offfor Audi, at least.

The car manufacturer’s “Think Faster” campaign featured stars such as Elizabeth Banks and Liza Koshy answering questions from Redditors live “Ask Me Anything” style while zooming 120 mph or more in an Audi sports car. Reddit says the redesign of its website and native video ad offering have significantly increased engagement from users.

The data from the campaign (more on that in a bit) is significant because it shows metrics for Audi before and after Reddit redesigned its website and native video player. More importantly for Reddit, the figures hint that its grand plan for attracting more ad dollars from Madison Avenue after securing $200 million of funding from investors might be working.

Continue reading at AdAge.com

Watch the newest ads on TV from Samsung, Bud, Wendy’s and more


Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Wendy’s serves up what it calls a “short and sweet” spot that shows all the ingredients that go into its Berry Burst Chicken Salad. New York Knicks legend John Starks talks about being undrafted back in 1988 in an emotional Budweiser commercial that ends with the tagline, “This Bud’s for the long shot. This Bud’s for you.” And Samsung shows how the things it makesincluding phones, TVs and refrigerators”bring family together.”

Continue reading at AdAge.com

‘Roseanne’ may be dead, but ‘The Conners’ is a modest insurance policy for ABC


Roseanne is dead. Long live “Roseanne.”

Weeks after ABC pulled the plug on its wildly successful reboot of Roseanne Barr’s eponymous sitcom, the network has announced that it will redevelop the show without her. ABC and “Roseanne” executive producer Tom Werner have agreed to a straight-to-series 10-episode order for “The Conners,” a multi-camera comedy that will feature legacy cast members John Goodman, Laurie Metcalf, Sara Gilbert, Lecy Goranson and Michael Fishman.

A premiere date will be announced later this summer, but ABC hopes to have the show ready for a fall launch in its Tuesday 8 p.m. slot, where it will lead into the freshman comedy “The Kids Are Alright.”

Continue reading at AdAge.com

How to Maximize Public Relations Placements

One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. Unfortunately, while PR placements might have been the peak of the agency journey a few years ago, that’s not the case anymore.

Once an organization has achieved the right PR placements, there’s still a lot of work that needs to be done to ensure that they get the most out of every piece of coverage. The steps taken after a PR placement appears can make or break a company’s marketing strategy.

Get on Social Media

One of the first things any agency should do after getting a PR placement for their client is to share that coverage on the social media channels of that brand. After particularly important placements, it might be worth using paid advertising on social media and influencer shout outs to build buzz around the coverage. It’s also possible to use social media to build buzz in advance with posts designed to create anticipation.

Share News with Stakeholders

Whenever a brand achieves something great, the first people to know should be the stakeholders. These are the people who have a vested interest in a company and want to see regular evidence that it’s doing well. Aside from sharing news with customers, PR agents can also look into sending presentations and press releases out to stakeholders, employees, executives, and board members too. This may help to generate more trust and credibility for the company.

Put Quotes and Snippets on a Website

There are plenty of ways to showcase an important placement on a brand website. Something as simple as links to a website with media coverage can be enough to develop more credibility for a company. Organizations with multiple placements can even create a “news” section on their site where they show off their most recent coverage. This can also be a great way to increase organic traffic with keywords and phrases.

Make the Most of Email

If the organization a PR agency represents already has a strong email marketing list, they can include their PR placement in an upcoming newsletter for the brand to help add something new to the content strategy. Sharing brand placements via email is a great way to get the attention of customers and clients that might have lost interest in the brand or forgotten about its potential. Companies will just need to make sure that they don’t overwhelm their audience with too many emails at once.

Add Placements to Presentations

Finally, PR placements can be a great way to add more weight to proposals, presentations and other important collateral materials too. Coverage from the right companies demonstrates the success a business has with the media and instantly makes that company more trustworthy. In the right circumstances, PR coverage can even be a great way to improve a brand’s thought-leadership strategy.

The post How to Maximize Public Relations Placements appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Twenty-Four Thousand Miles of Similar Thinking on Privacy

The world’s a big place, and it’s full of individuals – each with their own minds and thoughts, born from their own different experiences. Despite these differences, we’re only slightly different when it comes to certain things. And so, it should come as no great surprise to learn that we consumers, people the world over, have similar attitudes regarding something as complex as our right to privacy. We collectively enjoy the benefits data brings to our lives and are willing to at least be pragmatic about sharing our data to realise our more informed, frictionless world of social media, online shopping, Google maps and the like.

This is not conjecture. These views are backed by real research from the Global Alliance of Direct Marketing Associations (GDMA) and Acxiom, independently researched and compiled by The Foresight Factory on representative samples of consumers from 10 countries across four continents. What the report titled Global data privacy: What the consumer really thinks told us is that despite the significant cultural differences you’d expect to find, the majority of people (77%) are pragmatic or even unconcerned about sharing their data. This, we believe, reflects the fact that data forms a part of so much of our everyday lives now that we know, one way or another, it is central to it.

This report is an evolution of a report on UK consumer attitudes to privacy now in its third generation, having been commissioned by the UK DMA in 2012, then again with Acxiom in 2015 and 2017. The global report sees the same comprehensive set of questions being asked in 10 countries across four continents to get a new and unrivalled, at this degree of detail, view of how consumers vary or agree in their thinking. At a time of increased consumer awareness about data, especially in Europe with the General Data Protection Regulations (GDPR), understanding how consumers really feel about data privacy is something all marketers need to prioritise.

To help readers gain a high-level understanding of attitudes to privacy, three main segments of consumers were created in 2012 and have carried forward to the present. These are Data Pragmatists who are open to sharing data in return for value, Data Unconcerned, who, like my sons, are very relaxed about sharing data, and Data Fundamentalists who are very cautious about data and reluctant to allow its use. It is worth noting in passing that the trend in the UK has been for a steady decline in the number of Data Fundamentalists, down from 36% in 2012 to just 25% today. We don’t have the benefit of previous data in the other countries but suspect the trends will be similar.

What the research does reveal is that the size of these segments is roughly similar across the countries surveyed, though it does differ to a degree. It was surprising to learn just how relatively unconcerned consumers in Germany were regarding data privacy. However, we believe this is not because Germans don’t care about data privacy; it’s more because they have relatively high degrees of trust in the system in Germany, which leads to lower levels of genuine concern. More interesting differences can be found in the report.

Speaking of trust, this factor remains central to consumer attitudes to sharing data regardless of country. If consumers are willing to share their data, it is on the understanding they can trust brands and their partners to keep data safe, to only have data that it makes sense to have and that they use it to benefit them and not just make more money. On top of this, consumers want transparency about the data we have, they want access to it and they want control about whether or not we can have it; thankfully, these are key tenets of GDPR and so, hopefully, more and more businesses around the world are seeing how consumer sentiment is headed in Europe and are embracing similar values.

It seems clear that despite more awareness and some concerns, especially when data is in the news, we can expect greater acceptance of data exchange as part and parcel of everyday life. This is positive news for marketers who believe in data ethics and in transparency, access and control for the consumer. While we’re all individuals, the majority of us, if you were to ask (on a 24,000-mile trip around the world; which we did) seem to agree that getting this right will be key to achieving the win-win businesses and importantly, consumers, really want.

You can find the report, available for download, here on  Acxiom.co.uk