Jumping on the Royal Wedding Brand-Wagon

Everyone loves a good wedding, and at Golley Slater Results Marketing, we’re no different. In fact, ever since Meghan Markle broke the hearts of the avid male ‘Suits’ watchers in our office with news of her engagement to Harry, we’ve been talking about the big day.

And weddings are a serious business. It’s estimated that the Royal Wedding of Prince Harry to Meghan Markle will increase UK retail sales by £195.5 million according to retail specialists Springboard.

So, we’ve been keeping our eye out in the office for how brands have been capatalising on this opportunity – devising creative campaigns to build their brand, sell their products and get some great PR.

Here are a few of our personal favourites…

Mini Cooper

The iconic British brand Mini Cooper have brought out a one of a kind Royal Wedding Edition of their Cooper S Hatchback. Featuring a bespoke roof design feature, ‘H’ and ‘M’ indicator lights and a whole host of additional interior ‘love’ sentiments; including the famous couples names and the date of their marriage, this truly sounds like a one of a kind. But what we love the most, is that Mini is gifting the car to The Children’s HIV Association (CHIVA) for public auction, with all proceeds going to charity. That’s got to get a big thumbs up from Meghan and Harry!


After their great ‘FCK’ campaign earlier in the year, turning disaster into a PR vistory, we couldn’t wait to see what KFC would offer for the big day. According to KFC, Harry proposed to Meghan over a roast chicken, so not to miss out on any action they’re launching a commemorative bone china bucket for the event. ‘Lavish and Regal’ in design, there will only be 50 of these available from their Windsor restaurant on the 19th May.


We all love Harry for his partying antics and to celebrate the last few days of him being a bachelor, his old haunting ground Maliki have teamed up with Deliveroo to create a takeaway Treasure Chest. With ingredients for a rum cocktail, in their famous wooden treasure chest, we’re sure that some of the afore mentioned Meghan fans of Golley Slater will be ordering these to get them through the weekend.

Louis Vuitton

For fashion lovers, Louis Vuitton has also brought out commemorative bags for the occasion. With 4 of their most popular bags being emblazoned with a Union Jack. Memorabilia hunters will need to be fast however, as only 85 are available from their flagship London store. We can’t help but think Mulberry may be missing a trick here!

Mr Kipling

Never to let us down, good old Mr Kipling have also brought out a range of treats for the affair. What patriotic shopper could resist their Bridal Fancies, Princely Apple Pies and Wedding Viennese Whirls? We’re sure that these aptly named favourites will be finding a place on many an afternoon tea plate this Saturday (yes, very probably ours)!

And it doesn’t stop there… with Heck ‘Majestic’ sausages, ‘Markle and Spencer’ IPA beer, Royal Wedding Love Hearts and even an Iceland limited edition Royal Wedding cake, it seems like most companies have cottoned on to the value of the Royal brand.

Golley Slater Results Marketing


Changing the face of retirement


Perfect wool mix


Leveraging one of the world’s most respected brands

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about how we can help you cut through, with engaging creative.

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Danny Robinson Named Chief Client Officer


In a move that is being deemed unusual, The Martin Agency has created an executive committee-level position of chief client officer, which Danny Robinson, one of its top senior creatives will occupy.

He will be responsible for working with account management to promote creative ideas, collaborate with creative teams to determine what drives clients’ businesses, and partner with clients to sell breakthrough work throughout their organizations—all in the interest of fighting against “brand invisibility.”

“The brands we represent need to be talked about within culture at large,” The Martin Agency CEO Kristen Cavallo told Adweek. “Because of that, we needed to increase the linkage between culture and business, and we created the role of chief client officer with the ambition of doing just that.”

Before joining The Martin Agency in 2004, Robinson co-founded Vigilante, his own creative shop and served as its chief creative officer where he helped develop the Pontiac giveaway integration with the Oprah Winfrey Show (276 audience members on the program were given Pontiac G6s), according to the Media Post. During his time there, Vigilante was awarded the AAAA Multicultural Agency of the Year Award two years in a row, runner-up in its third year and was nominated the subsequent two years. His work for General Motors’ Pontiac brand and Snapple’s Mistic earned several London International and Mobius Awards. His work for Heineken won an ANA Multicultural Excellence Award and was also featured in Communication Arts.

“You don’t meet many creative directors who have an M.B.A., have worked in brand management and have founded their own ad agency known for leveraging pop culture,” said Chris Mumford, president of The Martin Agency. “But then again, there’s only one Danny Robinson. Danny was even a part-time stand-up comic for ten years. He’s a unicorn, which makes him uniquely qualified for this role.”

In addition to bridging the gap between the creative and account departments, Robinson will also work with clients to identify the types of problems the agency can help them solve that “don’t typically show up in creative briefs.” During his time at The Martin Agency, Robinson has worked with Alliance for Climate Protection, Pizza Hut, Hanes, Tic Tac, Chevrolet, Oreo and the AMC Network.

“My entire career has been in the creative department,” Robinson said. “I’ve always approached my job with the understanding that I’m in a business and working for businesses.”

According to Adweek, Robinson’s promotion makes him the first African American to join the upper echelons of the agency’s C-suite. Cavallo told the advertising trade publication that the agency has made a significant investment in promoting diverse talent to leadership positions over the past five months, including doubling female representation in the C-suite.

“Often we at agencies try to hire people that fit a culture,” pushing out “disruptive ideas that don’t fit in the process,” Cavallo said. The leadership team that the agency wants moving forward is one that employs “diverse perspectives on the way to solving business problems,” she added, calling this “the kind of culture that has always been Martin at its best.”

Robinson began his career in marketing as a product manager after earning his M.B.A. in 1984 from Clark Atlanta University.

Read full article here.

Weber Shandwick Named PRWeek Global Agency of the Year for Fourth Consecutive Year at 2018 Awards

Weber Shandwick was this week named Global Agency of the Year for the fourth consecutive year at the 2018 PRWeek Global Awards ceremony in London. This follows PRWeek U.S. naming the firm Agency of the Year for the fourth year running, marking a first in the history of both awards. The firm also celebrated recognition across four campaign categories in partnership with its clients. Additionally, Gail Heimann, president, Weber Shandwick, received a high commendation distinction in the Global Agency Professional category for her longstanding commitment to innovation and creativity in communications.

“Every day, across every region, our teams work closely together to deliver work that makes an impact for organisations and on communities,” said Andy Polansky, chief executive officer, Weber Shandwick. “Consistently earning this kind of recognition on an international scale reflects the strength of Weber Shandwick’s collaborative global network and our client partnerships.”

The PRWeek Global Awards celebrate the best campaigns, people and organisations involved in cross-region communications. In collaboration with its clients, Weber Shandwick was recognized for campaigns across several categories:

  • “Honeywell Goes Live to Drive Demand Worldwide” with Honeywell Safety & Productivity Solutions won in the Global Integration category
  • “Manyata: #DONTFORGETMOMS” with MSD India won in the Public Sector category
  • “Facing Up to Schizophrenia: The Fight for Better Treatment, Support and Acceptance” with Hong Kong Association of Psychosocial Rehabilitation received high commendation in the Public Sector category
  • “#TOOCOOLFORPLASTICS” with Iceland Foods received high commendation in Issues & Crisis
  • “Youth AG-Summit: Inspiring the Next Generation of Agriculture Leaders” with Bayer Crop Science received high commendation in the Global Impact category

Heimann’s distinction in the Global Agency Professional category marks the latest recognition in a celebrated career for Weber Shandwick’s president, who is well known for driving the industry forward into new territory. In 2017, Heimann was presented with The Holmes Report’s Individual Achievement Award and was named to Diversity Journal’s Women Worth Watching List – both of which recognised her for pushing the boundaries in the industry for more than two decades. In 2016, Heimann was inducted into PRWeek’s inaugural Hall of Femme, recognising trailblazers in communications In 2015, she was named to The Holmes Report’s Innovator 25 list. Previously, she was designated an Advertising Age Woman to Watch.

“Gail is Weber Shandwick’s North Star when it comes to embedding creativity into everything we do and staying ahead of what’s next,” Polansky said. “It’s easy to see how Gail’s passion for innovation and her strong belief in the power of communications to make a difference permeates our work and our business.”

The 2018 PRWeek Agency of the Year honours are among several recognitions earned by the agency in the past year, including being designated an Ad Age Agency A-List Standout in 2017 and 2018 and The Holmes Report’s Global Agency of the Year in 2017.

The post Weber Shandwick Named PRWeek Global Agency of the Year for Fourth Consecutive Year at 2018 Awards appeared first on Weber Shandwick UK.

Engage: May 18′

3 lessons marketeers can learn from the Facebook scandal

Whether you’re a social media whizz or a digital detoxer, you will have heard about the Facebook / Cambridge Analytica scandal where as many as 87 million people’s data was improperly shared to develop political propaganda.

This sparked the #DeleteFacebook movement and resulted in Facebook losing 60 billion dollars in two days. While Mark Zuckerberg faces questions from Congress, we ask how this scandal will affect brands that have come to rely on the platform to promote their products and services?

Big names are threatening to boycott the network but forecasters are still estimating a £3.8bn in UK ad spend by 2020, a billion up on this year. One thing for sure is that after a slap on the wrist, Facebook will be tightening up its data policies. 

Here are three things we’ve taken away from the whole ordeal…


Be Transparent 

If you are going to use people’s data, be honest and open about what it’s for and where it’s going. Not only this, but rise to the challenge and show consumers you are using their data to do what is best for them. Facebook’s argument is that they use data to make users’ experience tailored and enjoyable i.e. showing you the news stories, photos and events best matched to your interests. For marketeers, data is a legitimate tool for reaching the right demographic with the most relevant content. Work to show people the value of collecting their data and what it can do for them, and in turn, this will create a lasting relationship with customers.



Check your stats

It is not just the consumer that has lost trust in platforms such as Facebook, but brands should take the time to re-evaluate where data is coming from. Brands are in the position where they can demand more from the platforms they are investing in and check data is collected ethically. Is the data they are selling correct? How accurate are their stats? And how are they gathering this data? This is the time for brands to find out exactly who they are reaching, how, and ensure they are reaching the correct demographic.


Change your approach 

Negative brand perception may come off the back of advertising on untrustworthy platforms. Take time to check the type of content your ads will be appearing alongside and look to create a more balanced marketing approach. Perhaps it may be time for your company to invest in advertising on different platforms and begin using a larger variety of methods to reach your consumers rather than social media and digital platforms.

What else is new?

Not another Snapchat update 

Earlier this year we saw Snapchat change its format and become a more news focused app. Despite a petition to revert to its old ways, Snapchat has continued to develop its app with a recent update including “shoppable lenses”. Users can buy products directly from the app for the first time. The feature uses Snapchat’s AR lenses and allows users to virtually try a new product through Snapchat filters before they buy – Adidas and Coty are lined up as the first brands to use this feature.

Wetherspoons runs dry on social 

Wetherspoons ditched social media after its chairman described the various platforms as a “distraction” and doesn’t believe they are a vital component of a successful business. This inevitably sparked a debate around whether social media can measure a brand’s popularity. Could social media be a waste of time for some companies?

Wetherspoons tweets this year averaged around six retweets and four likes each, not great odds, but the brand’s pubs still sold three million pints each week – cheers to that!

Technology improving retail 

Ikea customers have been testing out its new virtual reality headset in Stockholm which allows them to walk around their new kitchen before they buy it. But is the flatpack giant shooting itself in the foot as the technology may one day negate the need to visit a shop at all – and, more importantly, where will we get the best Swedish meatballs?

Another retailer testing out new technology in store is Zara which has been trialing new ways to make the in-store experience as seamless as possible. Zara fitting rooms are set to become interactive, with the inclusion of radio frequency identification technology which will be used to offer up recommended or coordinating items when customers scan an item. The brand has been working on this development for some time and predicts this change will hit most stores by 2020.

Get in touch

Fancy a chat? Whether you’re looking for a fully integrated agency or a specific specialism, we’d love to hear from you.

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Weber Shandwick Acquires Brazilian Digital Agency Cappuccino, Bolstering Content & Digital Capabilities across Latin America

Weber Shandwick today announced its acquisition of Cappuccino, a full-service digital marketing and technology agency based in São Paulo, Brazil. Effective immediately, the firms will fuse Cappuccino’s specialisation in digital content, technology production and strategic planning with Weber Shandwick’s public relations and integrated marketing capabilities. Cappuccino’s wide-ranging digital expertise includes content creation, social media, mobile, paid distribution, SEO, UX and design/development. The firm’s capabilities complement Weber Shandwick’s industry-leading expertise in creativity, digital strategy and stakeholder engagement.

“The Cappuccino team’s diversity of talent and background brings additional creative and digital firepower to our team in Brazil,” said Andy Polansky, CEO of Weber Shandwick. “Together, we will work to continue placing platform knowledge, creativity and data-driven results at the core of our business.”

Founded in 1998 through the merger of a design studio and a tech company, Cappuccino was one of the first digital-focused agencies to operate in Brazil. With clients such as Ajinomoto, Arcor, Boeringher Ingelheim and Citi, Cappuccino has led digital campaigns for many of the top local and multinational organisations in the region.

The addition of Cappuccino comes on the heels of the opening of an owned Weber Shandwick operation in Bogota, Colombia. The Cappuccino team brings added expertise and resources to Weber Shandwick’s strong and growing presence across Latin America, which includes owned operations in Brazil, Colombia and Mexico, as well as affiliate partnerships in Argentina, Chile and Peru.

“Cappuccino has an extensive knowledge of the Brazilian market, but the team also understands the needs of global companies, having worked with several multinational companies as a digital partner,” said Laura Schoen, Chair, Latin America, Weber Shandwick.  “We’re pleased to add this talent to our already strong operation in Brazil.”

“We are glad to become part of the Weber Shandwick family and energised to share similar values and goals to bring unmatched client service to organisations and create the best environment for employees,” said Eduardo Coelho, CEO and co-founder of Cappuccino. “With Weber Shandwick, we’ll gain more strength in our integrated offer, particularly from an earned engagement and reputation perspective, given the firm’s legacy in strategic communications.”

The post Weber Shandwick Acquires Brazilian Digital Agency Cappuccino, Bolstering Content & Digital Capabilities across Latin America appeared first on Weber Shandwick UK.

Are single page apps killing your SEO?

A JavaScript-based website means that you need JavaScript code rendered/processed before serving thecontent to the web user and any User-Agent.

Traditionally, Google was only looking at the raw text-based content that we’d get in the HTTP response body and was unable to interpret what a typical browser running JavaScript would see. When websites started becoming more reliant on the use of JavaScript, Google initially was unable to read them and therefore unable to give them the benefit of their content in regards to search engine result page rankings.

In order to solve this problem, Google started developing the functionality to understand JS pages. Despite this advancement, even when a page is crawled and indexed properly, there is proof that sites that use large amounts of JavaScript can affect your rankings.

(Will Critchlow saw a significant traffic improvement after shifting from JavaScript-driven pages to non-JavaScript reliant.)

The outlook for JavaScript Based Websites

Angular is the most popular JS framework for Single Page Applications (SPAs). Google support and maintain AngularJS with a community of individual developers, whilst funnily enough, not being able to render large numbers of AngularJS pages.

In the following study, we’ll review Single Page Applications and similar technology rather than AngularJS to understand what you can do to make your angular site more visible in the SERPs.

List of popular JavaScript Frameworks

AngularJS is a very popular framework for Single Page Applications. Angular has been on the market for quite a few years and offers an impressive list of features that will benefit developers such as; two-way binding; templating; currency formatting; pluralization; reusable controls; RESTful API handling; AJAX handling, etc.

a chart showing which spa frameworks are supported by different seo functions

a chart showing that of all the search engine bots only google and ask can successfully crawl the single page app frameworks

Technically, SPAs don’t need to use any fancy framework like MVC, Ember.js, Node.js or AngularJS. It is, in fact, possible to build an SPA using only jQuery and HTML for the front-end display, but it’s not recommended for large websites where data is best managed by a powerful back-end CMS.

So what is the impact for SEO?

Today, Google is able to render a substantial number of web pages more like an average user’s browser with JavaScript turned on. But sometimes things don’t go perfectly during rendering, which may negatively impact search results of a site.

In fact, there is no search engine that can understand and process JavaScript at the level our modern browsers can. Even so, JavaScript isn’t inherently bad for SEO, it’s just that due care and attention needs to be taken to ensure that search engine crawlers get the full context of the pages easily.

John Mueller recently explained how Google indexes JavaScript sites in his newsletter.

“Google supports JavaScript to some extent. Google supports the use of JavaScript to provide titles, description & robots meta tags, structured data, and other meta-data. When using AMP, the AMP HTML page must be static as required by the spec, but the associated web page can be built using JS/PWA techniques. Remember to use a sitemap file with correct “lastmod” dates for signalling changes on your website.”


What is a Single Page App? 

A Single Page Application is a web application or website that loads all of the resources required to navigate throughout the site on the first page load. The idea behind SPAs is to create a smooth browsing experience like the one found in native desktop apps. All the necessary code for the page is loaded only once and its content gets changed dynamically through JavaScript.

A single page application is suitable for a simple site that doesn’t have too much data to load, because the data is loaded once, and all the actions are performed client-side. For example, a single luxurious villa holiday website would do the job.

Known tracking issues:

This type of application will often update the URL in the address bar to emulate traditional page navigation, but another full page request is never made. So, for a single page application where the site loads new page content dynamically rather than as full page loads, the analytics.js snippet code only runs once.

Some SPAs only update the hash portion of the URL when loading content dynamically. This practice can lead to situations where many different page paths point to the same resource. In this case, a website owner would require their analytics specialist to configure the tracking code to record virtual pageviews.

Known indexability issues:

The site’s content is not indexed by Google – as explained above, Google’s indexing system does process JavaScript but some issues may need to be fixed to make content accessible.

For example, if you are using new browser features like the Fetch API, ensure that they are polyfilled in browsers without support. “Polyfill” is actually a browser fallback, just like a JavaScript library that brings a new API to an older environment, using only the “means of that environment.”

To test how Google renders your SPA page, simply use the Fetch as Google tool, found within Search Console, to get a preview of what Google will see.

Progressive Web App (PWA)

A Progressive Web App (PWA) offers the benefits of a natively installed app, minus the app store.

The terms progressive in this context means it works for every user, regardless of browser choice because it’s built with progressive enhancement as a core functionality. A PWA has to have a responsive UI which means it fits any form factor; desktop, mobile, tablet, or whatever is next. A PWA doesn’t necessarily need to be SPA, but can be multi-pages if developers put additional efforts to create custom URLs.

This technology shows two specifications that are particularly interesting for the future of SEO & UX:

  • PWAs run faster and perform smoother than mobile websites, which gives them an edge with impatient mobile users.
  • Users can access PWAs more reliably than traditional mobile websites. In an offline environment, PWAs employ service workers to act as a proxy server, allowing you to pre-cache all the resources you’ll need. This means your app continues to work in an offline environment that is exactly when people needs it the most (planes, undergrounds, etc.)

PWAs are SEO friendly as long as they follow a checklist of best practice and don’t take the form of a SPA. For best SEO practice, PWAs should use the History API to reproduce a sort of URL trail instead of page fragments that use Hashbang (#!). For example everything after the #! in https://example.com/#!user/26601.

Available Solutions

Because all the code is loaded only once in a Single Page Apps (SPA), search engines cannot assess page content quality, neither assign properly any page quality score to that webpage (or ‘PageRank’). In other words, Google know the existence of the page since they have the ability to discover it through links, but can’t really say if the copy on that page is able to respond to accordingly to the search intent.

At Harvest, we have investigated different workarounds below to run SEO-Friendly Single Page Apps (SPA). Some options may involve Dev resources and/or additional third-party tool costs.

Host a Sitemap

Overall, sitemaps are particularly helpful if a website site has pages that aren’t easily discovered by Googlebot during the crawl process — for example, pages featuring rich AJAX or images. Even though this is only a partial solution it worth deploying an XML sitemap (if not done yet) on your website. With this sitemap, search engines will be able to follow links and then discover pages. However, a sitemap won’t solve difficulties regarding page content crawl & indexing. In other terms, webpages will appear in Google (essentially) but may appear not to have content in the SERPs if using heavy JavaScript frameworks.

E.g. – Checking Google’s cache for an SPA that only deployed an XML sitemap (but no other solution) tell us that their indexed pages are content empty:

a screenshot of the google search listings showing that cafe rouge has been cached by google

a screenshot from google search console showing that cafe rouge cannot be displayed and the site is not crawlable

Build Custom URLs (Dev Resources)

Depending on the JavaScript Framework, SPAs like Ember.js can be tweaked/optimised to serve custom URLs through dynamic segments. In the case of Angular.js, it will require attention from the developer to configure the location mode to HTML5.


BromBone automatically downloads all of the pages from the sitemap.xml then uses a proxy to send HTML pages to search engine bots. No need to install any software.

  • Type: HTML pre-render
  • Dynamic/Static update: Dynamic
  • Deployment easiness: Easy
  • Cost: $129/month
  • Resource: http://www.brombone.com/


Prerender.io requires a manual upload of the sitemap.xml and will do the rest. Smaller sites (up to 250 pages) can use Pre-render for free, while larger sites (or sites that update constantly) may need to pay as much as $200+/month. However, having an indexable version of your site that enables you to attract customers through organic search is invaluable.

  • Type: HTML pre-render
  • Dynamic/Static update: Static
  • Deployment easiness: Very easy
  • Cost: $200+/month
  • Resource: https://prerender.io/



Will we be seeing more Dynamic JavaScript sites in the future? It is certainly possible. Even with traditional, multi-page sites, having solutions that make development and testing of those sites quicker and easier is always going to be welcome and appealing.

With more and more web designers and developers turning to these JavaScript-powered solutions, we can also expect them to become even easier to use as a whole – which is ultimately great news for everyone looking to design and develop rich web experiences.

Related posts:

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The nonprofit sector is the third largest employer in America

After retail and manufacturing, nonprofits employ more people than any other sector–most of them in health.

Nonprofits talk a lot about their missions to do good and change the world, but the collective might of these groups has strengthened quality of life within the U.S. another way: As a sector, the nonprofit world represents the country’s third largest employer.

Read Full Story


Weber Shandwick is set to host the first session of the day at this month’s In2 Innovation Summit EMEA in Amsterdam. Entitled ‘Cracking the PR Industry’s Measurement Challenge’, the panel discussion, moderated by Hugh Baillie, Head of Client Experience EMEA, Weber Shandwick will feature special guests including Michael Delle Selve, Senior Communications Manager, FEVE – the European Container Glass Federation, and Paul Holmes, founder and Chair of The Holmes Group.

Measurement is no longer a ‘nice to have’ and every part of an organisation now needs to demonstrate worth. At the same time, PR has evolved to fully represent a broader field, that of ‘earned’ attention. This gives companies an opportunity to exert a greater influence over their brand and/or business performance. Fortunately, the rapid advances in technology enable us all to more accurately measure output in terms of outcomes.

The discussion will focus on: the real-time challenges in proving the worth of PR and earned media; how we can move on from Advertising Value Equivalents (AVEs); and how technology moves measurement on to being a strategic tool for all organisations.

The Summit is part of a global series of events hosted by The Holmes Report that aims to explore the innovation and disruption that continue to redefine influence and engagement.

Full details of the Weber Shandwick panel can be found here. See more details of the Summit, scheduled to take place on 23 May at the Maritime Museum, and how to register here.




What We Learned in April 2018: The Digital Marketing Month in a Minute

John Giannandrea, chief of search at Google hired by Apple

In a move that is being seen as a victory for Apple, the tech giant has appointed John Giannandrea, the now former chief of search and artificial intelligence at Google, to lead its AI efforts. Apple has made the move in a bid to close the gap between Siri and digital assistants from both Google and Amazon, an area where Apple is considered to be lagging behind their competitors.

Giannandrea will be heading up machine learning and A.I. strategy at Apple and will be reporting directly to chief executive, Tim Cook.  He joined Google back in 2010 following the purchase of Metaweb where he had been working as chief technology officer. Metaweb was described as a “database of the worlds knowledge” and has been a building block for Google in providing direct answers to user queries in search results such as “How tall is Beyonce?”

Read the full story (New York Times)

Additional reading

Ben Gomes to take over search at Google

Following on from the news that head of search, John Giannandrea, is set to leave Google, the move was made to announce that he will be replaced by two members of the team. Jeff Dean will be heading up Google’s AI efforts, while Ben Gomes will become VP of search.

Ben Gomes has been with Google since 1999 and is one of the early Google employees. Having previously run core search at Google, he will now be running all of search.

Read the full story (seroundtable.com)

Broad core search algorithm update rolled out

Not a day, week or month goes by without Google making tweaks to its algorithms. However, the past couple of months have seen more public announcements regarding updates than we are used to. Towards the end of April, Google confirmed that a search algorithm update took place.

Google stated it had released “a broad core algorithm update”, which was a routine update aimed at improving search quality. Google then went on to state that there is nothing specific a site can do to take advantage of these changes other than continue to focus on improving overall site quality.

Read the full story (SearchEngineLand)

How Mobile-First Indexing Disrupts the Link Graph

Over on Moz this month Russ Jones, Principal Search Scientist at Moz, gifted us some research into what happens to the link structure of the web as Google push for a mobile-first index. In many instances, this is causing developers and designers to sacrifice internal and external links, as they combat limited screen space and user experience over traditional SEO requirements.

Read the full story (Moz)

Further reading

Russ also wrote a couple of great posts. We also recommend checking out his article on Backlink Index Comparisons.

Google Confirms Chrome Usage Data Used to Measure Site Speed

After speaking at SMX Munich, our very own Tom Anthony took the chance to catch up with Jon Mueller from Google, to gain a better insight into how Google is currently evaluating site speed. Off the back of that conversation, Tom headed over to Moz to write up his notes, confirming that Google is now using performance aggregated data from Chrome to evaluate site speed rather than relying on data from GoogleBot during its visits.

Read the full story (Moz)

SEMrush raises $40 million in VC funding

Search analytics company, SEMrush has successfully raised  $40 million of VC funding. The tool which is popular among the Distilled consulting team, plans to use the funding to expand beyond US-based search engines, into platforms that are owned by Amazom.com and Baidu. It also plans to buy companies that are already producing software which can be integrated into the SEMrush suite.

Read the full story (Wall Street Journal)

Upcoming Distilled meetup

If you want to find out more about SEMrush, they are visiting our London office on 21st May for a meetup, along with talks on coding for SEO, and analytics and measurement from Distilled consulting team members Robin Lord and Tom Capper. Tickets are completely free and available via Eventbrite.


Celebrity right to be forgotten likely to be denied

Google CEO, Larry Page has said the celebrities using the ‘right to be forgotten’ to remove embarrassing or outdated information are likely to be disappointed. Since the European Court ruled that individuals have the right to request information to be removed from the index, Google has received thousands of applications.

A large number of those requests have come from public figures. However, the ‘right to be forgotten’ is more applicable to “everyday people” rather than public figures, where there may be public interest in knowing such information.

Read the full story (Telegraph)

Facebook and Cambridge Analytica saga continues

While looking back it seems the dust has somewhat settled, April saw the Facebook/Cambridge Analytica saga continue, with images and videos of Mark Zuckerberg being interviewed by over 40 members of the US Senate Commerce and Judiciary Committees spread across the press and social media.

MarketingLand took the opportunity to investigate what exactly Facebook did and didn’t know and where that leaves us as users moving forward

Read the full story (Marketing Land)

TSB failed system migration to new IT system impacting 1.9 million customers

A botched system migration by TSB left many of its customers unable to access their online banking account and unable to withdraw money from their account for over six days. Issues of varying levels continue to be reported three weeks after the initial issues were identified.

The migration was a part of a move from legacy technology which had been used by former owners Lloyds. Concerns had been raised in 2015 by consultants that not enough budget had been allocated to allow the complex project to transition smoothly.

Read the full story (The Guardian)

Additional Reading



Distilled News

We kick-started April with a review of SearchLove San Diego 2018, gathering all the speaker’s slides and key points from each session. It turned out to be a fantastic conference attended by over 200 people in the San Diego sunshine. If you have a DistilledU membership, you can now view all of this year’s videos.

While we are on the topic of conferences, Lynsey Little joined us on the Distilled blog to tell us all the reasons she is excited about SearchLove Boston this year including a brand new venue and some of the highest rated speakers that have ever graced the SearchLove stage. Tickets are still available for the conference which takes place on June 7th & 8th.


Also over on the blog, we were joined by senior designer, Leonie Wharton, as she shared with us her quarterly creative round up, covering all the content that has inspired her throughout spring.

Making her first appearance, Distilled analyst Siena Sara covered commonly seen CRO mistakes, alongside some useful tips on how to avoid them.

Lydia Gilbertson revisited her post answering the question, should you use Medium for your company’s content? Medium attracts 30 million users to its content platform each month, and with good user experience as a CMS, easy Google Analytics integration, and highly engaged users, perhaps this is the platform for you.

Many of you may have seen Larry Kim has recently created a new start-up allowing users to easily create chatbots. Consultant Robin Lord took the opportunity to catch up with Larry over a webinar to discuss chatbot marketing tactics and how to build your first chatbot

Last but not least, Dominic Woodman headed over to Moz this month to discuss creating effective marketing reports and dashboards.