Our Quarter #1 Update

Golley Slater PRM’s first quarter has got off to a flying start – with some new faces and promotions across the business.

Sam Garvey was promoted to Education Sales Manager after working on several education accounts over the past 12 months, regularly exceeding targets. Sam is responsible for the performance of all education accounts and the continued success our clients receive growing their apprenticeship business.

Similarly, Jordan Slater has been promoted to B2B Sales Manager after a period of continued high performance, drive and determination to develop his career. Jordan looks after many B2B accounts and the performance across several different complex propositions.

Shaunagh Kellegher was PRM’s final promotion in April, where she moves from Account Executive to Account Manager, managing the client relationship and campaign success with Schindler, Eriks and Essilor.

And last, but not least, Vikki Scott joined Golley Slater as Account Director in January 2018 to manage our largest B2B accounts. Vikki joins Golley Slater having spent the past five years in a similar role and having developed a strong career in marketing over the last 18 years.

(L-R Sam Garvey, Jordan Slater, Shaunagh Kellegher & Vikki Scott)

Let’s talk

about how to acquire new customers

The post Our Quarter #1 Update appeared first on Golley Slater.

5 Content Marketing Examples From Charities That Inspire Us

Content marketing is no longer a cutting-edge experiment. It’s a well-established, proven component of any smart company’s marketing strategy. Carefully-crafted and well-executed content distributed across multiple online platforms breaks through internet clutter, to build brand awareness, engage potential customers and develop trust.

We at Don’t Panic cut our teeth with purpose driven content for charities including Greenpeace, National Autistic Society and Save The Children. Although we have seemingly cracked the code for successful viral films for charities (our film for Save The Children happens to be the most successful cause-related video ever!) we still like to keep up to date with what everyone else is doing too; mostly for inspiration and only sometimes for a laugh.

Here our 5 examples from charities that we’ve enjoyed:

Charity:Water:

Charity:Water: is the example most often cited when marketers discuss the use of content marketing by non-profits, and for good reason. The organisation was founded more than ten years ago to provide clean, safe drinking water to residents of developing nations, and it has helped more than seven million people in 24 countries to date.

100% of all public donations are used directly for the transport and supply of clean water. Most of that money is raised through content marketing, primarily with realistic and touching videos which usually go viral. Charity:Water: contrasts the native beauty of developing countries and the human stories of their residents, with harrowing video showing the lives of those who are literally dying due to the lack of safe drinking water.

The power of the organisation’s content marketing network was most clearly seen in 2016, on the group’s fifth anniversary. The “September Campaign” was launched to raise money for a water drilling rig to provide drinking water for residents of Northern Ethiopia; to mark the anniversary, the charity’s staff was asked to create their own content which would resonate with supporters.

The avalanche of compelling videos spurred donors to make their own videos and start their own social media fundraising campaigns. And in just six months, two million dollars was raised – enough to buy two drilling rigs, which now provide 40,000 people in the region with safe drinking water every year.

That’s what unleashing the power of content marketing can do for charities.

Best Friends Animal Society

Non-profit charities aren’t always focused on raising money. The Best Friends Animal Society has been finding homes for unwanted dogs and cats for more than 30 years, and it devised an ingenious content marketing approach to help accomplish the goal of its “Invisible Dogs” campaign: locating a home for every dog that needs one.

The group created an app which can be downloaded to any Android or iPhone device. Once the user takes a picture of himself or herself, the app uses facial recognition to find their “twin” – the homeless dog which most closely resembles them.

The app is fun to play with and has matched many people with new pets. But the real point is for users to share the side-by-side pictures on their social network accounts, which the app allows them to do with a single click. Exposure for the Best Friends Animal Society – and its very important cause – has skyrocketed, thanks to the viral nature of the cute “twin” photos.

There’s one additional benefit to this content marketing campaign. It has generated nearly two thousand online donations from those who’ve seen and shared the content, allowing the Best Friends Society to further its work.

UNICEF

For decades, the United Nations Children’s Fund has been raising money to improve the lives of children in dire circumstances throughout the world. And over the last 20 years UNICEF has worked diligently to increase its presence on social media platforms, in order to spread word of its work and raise money.

Perhaps the best and most successful example was the agency’s 2016 #ForEveryChild campaign. Designed to highlight the plight of young children living in poverty and ignored by society, UNICEF created and uploaded a video showing a six-year old girl wandering alone in New York. When she was dressed nicely, adults regularly approached her to offer help. When she was dressed in old, tattered clothes, the heartbreaking video showed adults either avoiding her completely or telling her to go away. The three-minute clip was raw and powerful, and it was viewed more than 15 million times on YouTube with hundreds of thousands of people sharing it. UNICEF also responded individually to the thousands of comments it received.

That’s just a snapshot of the way UNICEF combines compelling content with its expertise in social media to deliver and spread the charity’s core messages. Another video dramatising a forced child marriage had similar results, and the organisation’s drive to encourage women to breastfeed children within an hour of their birth led to an agreement with Apple to include a breastfeeding emoji in recent versions of iOS.

Refuge UK

An approach similar to #ForEveryChild was adopted by the British anti-domestic violence organisation Refuge UK. The group doesn’t have the worldwide social media presence of UNICEF, so it used a different method of getting its message out instead.

Refuge collaborated with a social media influencer for its video campaign that featured popular YouTube makeup artist Lauren Luke, who has half a million followers on the platform. In a video titled “How to Look Your Best the Morning After,” Luke started out with a standard makeup tutorial, until the camera pulled back to show her bruised face and black eye. The video continued with Luke explaining how to hide the signs of physical abuse, a reality for the 65% of domestic violence victims who can’t or won’t confront their plight.

The #dontcoveritup campaign, supported by traditional media, tallied well over a million YouTube views, tens of thousands of Facebook shares and a Twitter exposure of 19 million. The total value of online and media exposure was calculated at nearly six million pounds, and direct and corporate contributions toward Refuge’s work increased dramatically.

More importantly, more than six thousand abused women contacted Refuge UK directly for help after seeing the video.

March of Dimes

Franklin D. Roosevelt founded the March of Dimes in 1938, although it was first known as the National Foundation for Infantile Paralysis. It has switched its focus in more recent years from paralysis to issues like preventing birth defects and infant mortality, but its mission has remained basically the same throughout: giving babies a healthy start in life.

The March of Dimes raises hundreds of millions of dollars each year for research, education and on-the-ground services. For most of its existence, the organisation relied on sponsorships, grants and direct donations, many of which were collected in-store, door-to-door and through fundraising marches. Those outreaches continue today.

However, the 21st century brought a quantum shift in the charity’s fundraising efforts, as the March of Dimes developed a huge online presence and engaged in large-scale content marketing. It began with a massive effort to let the world “meet” the organisation’s national ambassador, a five-year old who was born 12 weeks prematurely with a laundry list of life-threatening medical issues, but who developed into a healthy and happy kindergartner.

Videos on YouTube, regular updates on Twitter, and photos and longer stories on Facebook, combined with user-created content in response to the campaign, brought the youngster’s story to millions worldwide. Through that approach, and similar efforts utilising the organisation’s enormous online following, the number of people visiting the March of Dimes website and donating to the cause has soared, and the charity has reasserted its importance among the thousands of charities competing for donations.

 

And of course to see our own viral content work for charities check out our Work page!

The post 5 Content Marketing Examples From Charities That Inspire Us appeared first on Don’t Panic London.

3 Tips for Taking the Perfect Instagram Photo

You can be a totally badass brand marketer and have absolutely no idea how to market yourself on Instagram. That’s how I felt when I sat down to talk with creative entrepreneur and brand storyteller Lauren Maillian. Lauren has built several businesses, been a model and a television host, is a bestselling author, and has a phenomenal Instagram feed—and I was lucky enough to have the opportunity to interview her for my Facebook Watch show, “Work It.”

I’ve been building brands’ presences on social media for years and can effectively tell a story that moves the needle—not just likes and comments, but the actual bottom line of the business. And yet, when it came time to promote myself as an author and speaker, I wanted to hide my head in the sand. Eventually, I learned how to “work it” and build a brand for myself without feeling awkward. And what I learned in the process is that everyone should put a little bit more thought into how they personally approach social media. So if you’re a brand marketer who is at a loss for how to market yourself as a leader, here are some tips I learned from Lauren.

1. There’s more than one message in a single picture.

One picture can be more than just a snapped moment in time—and if you want to really get good at this, think about what the picture says about you. During our conversation, Lauren talked about how if she took pictures of herself on the beach all day, people might miss the fact that she’s actually a hardworking single mother. So she thinks deeply about the photo and the corresponding caption. Think before you post, and make sure the image represents the best of what you want to show the world.

2. Keep your feed focused.

There’s a difference between Lauren’s Instagram feed and her Instagram Stories. While her feed is perfectly curated, she shows far more casual moments in her 24-hour Stories. I found this to be really helpful because I do love posting pictures of my family in fun moments, but I don’t want to lose that as I step up my Instagram game. Lauren’s advice: Keep the feed focused and save the everyday moments for the Stories.

3. Portrait Mode FTW.

(That’s “for the win” for all you non-millennials.) I was admiring Lauren’s pictures when she dropped a truth bomb that I never realized: They’re not taken by a professional photographer. They’re taken by friends who just know how to take a picture! Some tips for us novices? Use Portrait Mode on your IPhone for the crispest focus, with a cool blurred background. And on Instagram Stories, they’ve now added a “focus” lens to achieve the same effect in selfie mode too. My pictures immediately stepped up a notch after that tip!

If you’re a brand marketer asking “Why should I do this?” remember: You won’t be at your job forever. And when you’re interviewing for your next job? You can bet your potential employer is looking at your social media. Now’s the time to take control of your brand and work it.

For more advice about creating a picture-perfect Instagram, watch the full episode.

In conversation with…David Charles

Every month we feature a different artist in our 3×3 Instagallery. This month, our artist in residence is illustrator David Charles, connecting childhood imagination with adult reality via his D I S E N E L O brand.

So David, what stories does your work tell?

That’s a good one, imagine being able to see into the mind of a four-year-old and the only real way to express your emotions, is through your actions or facial expressions. Through my work I like to push the boundaries of childhood imagination to a new way of displaying feeling. Childhood imagination immersed with adult reality. With each art piece having a deeper meaning or construct with layers, upon layers, which can be interpreted with an emotion and feeling which changes the art in our minds, with each moment.

D1

What gets you inspired and in the mood to create something?

When I take a moment to stop fidgeting – total silence, no TV, no mobile phone, just the birds chirping and the sound of the traffic on the road. The morning sun rise creating shadows through my indoor tropical jungle as I drink my coffee. Other times, it’s weirdly connected to the moon cycle, full moons are my most creative.

 

How do you make your pieces, and has this changed since when you first started producing art?

I feel the process has always been the same – a bit more digital nowadays. I would get an idea or see something that would inspire me, email myself with the design title and first thought in my mind, with a description of what exactly *eLo would be doing. But saying that, the original process would be doodling ideas with circles. Like a type of code that only I would understand, with a name underneath it.

I would then later if not the same night or minute, draw up my art. Most pieces are for digital compositions later, when I can focus more of my time on them – like melodies a singer would record for future hits, so to speak.

*eLo is the character’s name. It comes from when I was 4 years old and people adults would speak to me in a childish voice, saying ‘ello elo elo’ – I used that memory enthusing the L.

D2

What would you love to see more of in the creative industries during the next five years?

I’d like to see more creative industries pulling more towards working with the younger generation as they study, while they have all the energy and creative juices at the highest of potency! Inspiring work that talks to both the younger and older generation, making a better way forward closing the boundaries of understanding.

 

Got any winning tips for upcoming creatives you wish someone had told you?

Set yourself small goals and small achievements, then look at the bigger picture after 6-8 months and see exactly how much you’ve achieved.

D3

And last of all, what’s next? Any big plans for the near future?

Next? Another exhibition of my own where I can produce and push the boundaries of what it means to be an artist.

 

See more of David’s work at instagram.com/disenelo

360i Welcomes Raig Adolfo as CSO, Promotes Amanda Abar to EVP Head of Account Management

We’re delighted to welcome Raig Adolfo to 360i as our Chief Strategy Officer. Raig, an acclaimed branding and business innovation leader, will join the team on June 18.

 

Raig Adolfo

“Our integrated model and mission to help brands capitalize on change demand creative, ambitious leadership to serve as trusted advisors for our talent and business partners,” says CEO Jared Belsky.
“Raig has an impressive track record of success, commitment to culture and human values, and a true strategic consultative approach. I’m personally psyched about the way he thinks about business challenges and our role in solving them, whether through the lens of creative, media, or business innovation. I know he’ll continue to help us elevate our role with clients and what we can deliver for them.”

Weighing in on why he’s excited to join the agency, Raig notes: “I’ve long admired 360i’s ability to adapt and excel in an incredibly fast-paced industry. This agency is uniquely positioned to use the power of creativity to solve client problems – and to elevate our importance as strategic business partners to clients. Sometimes advertising is the answer, and when it is, Strategy will work hand in hand with Creative to continue to raise and elevate the product. Sometimes media is the answer, and when it is, strong communications strategy will be integral to delivering the best media solutions. Sometimes it’s neither of those things – and we can help with that, too. I can’t wait to roll up my sleeves and get started.”

Raig joins us from FCB, where he’s Head of Brand & Business Innovation Strategy based in the agency’s New York headquarters, tackling complex problems for clients like Nestlé, LG, Beiersdorf and more. Previously, Raig was Group Business Innovation Strategy Director at Redscout, consulting across a wide range of industries and leading teams to develop brand-led innovation and experience design for large international clients including Pepsi, General Mills and Marriott, among others. Before that, Raig was at WPP companies including Grey and Ogilvy, where he spent ten years working his way up through the strategy and planning departments in Brazil, Mexico and the United States.

We’re further enhancing our executive team’s leadership impact with the promotion of Amanda Abar to EVP, Head of Account Management. Amanda’s been with the agency for eight years, and has been a long-time member of 360i’s executive team, most recently as EVP and Managing Director in Chicago – roles she will continue holding as she takes on this expanded responsibility.

Amanda Abar

During her tenure with 360i, she’s provided guidance and leadership on some of the agency’s marquee accounts, leading to meaningful business partnerships and award wins from Cannes Lions to Effies. As EVP, Head of Account Management, Amanda will add even more rigor to training and implementation of best practices to benefit the company.

These two appointments come on the heels of a series of promotions amongst our executive team, including Sarah moving into a role as Chairwoman, Jared becoming CEO, and Abbey being named President of 360i NY.

It’s an exciting time at the agency! Read more about our latest leadership announcements in Adweek.

The post 360i Welcomes Raig Adolfo as CSO, Promotes Amanda Abar to EVP Head of Account Management appeared first on 360i Digital Agency Blog.

Are We Providing “Exquisite Answers to the Wrong Problems?”

Last year Harold Burson did an interview with Boston University Professor Don Wright in which he said that a critical fault in our field is that we provide “exquisite answers to the wrong problems.” 

Intrigued by this phrase, I emailed the 97-year-old founder of Burson-Marsteller and asked him what he meant. He explained in the video below that client teams are sent in to an organization, ask a set of questions and deliver an exquisite creative campaign that, ultimately, does not solve the business problem because the right questions were never asked. He said that there should be much more formal research at the beginning of the process to get a legitimate view of what the affected people really feel about the issue. This rings painfully true to me. 

The phrase “exquisite answers to the wrong problems” made me also wonder if our field was focusing too much of its energy in one area (shiny object syndrome) when we should be focusing more intently on the real problems facing businesses today.  

We are certainly serving up increasingly exquisite answers with our intense focus on social and digital strategies, original content creation, multi-channel PESO distribution, and advanced uses of data and analytics. Much of the media coverage within our field, and investments made by agencies and in-house teams, have been in these areas. Rightly so, as they are exciting and important capabilities to develop.

But I can’t help but wonder if those of us in public relations and communication aren’t failing to adequately focus on the pervasive reputation issues facing many businesses and institutions right now.  

Industry icon Arthur Page believed that, “Public perception of an organization is determined 90 percent by what it does and 10 percent by what it says.” Today, the Page Society frames the role of the CCO to, at least in part, define and activate corporate character – actions not just words. 

I believe that the actions of too many companies are out of step with societal expectations, and we may not be doing enough about it. Think about the areas of gender equality, sexual harassment, income inequality, and the pervasive role of social platforms in our lives. Is your company on a path toward achieving gender pay equity? Is your company ready to transparently disclose settlements for sexual harassment or will you wait until that’s required by regulation? Is your marketing function evaluating its role in fueling the privacy invasion and aggressive use of algorithms by social platforms and search engines like Facebook and Google?

Related to income inequality, here’s a battleground every U.S. company faces this year: What is your organization doing with the massive corporate tax cut? Are you trying to get away with a one-time bonus or worse, nothing for employees? Are you giving almost all of it to stockholders in buy-backs and dividends? 

Two more hot-button issues, both of which wield the power to literally make or break your brand’s reputation: If you are a financial institution or retailer, what are you doing about assault weapon sales? If you are a pharmaceutical company, what are you doing about the high cost of healthcare and the opioid crisis?

These are a few of the tough questions we should be helping our clients to answer. All the digital bells and whistles we harness won’t have nearly the same level of impact that exquisite answers to these questions will have on the reputation and future of any organization. 

A version of this article can be found on the Arthur W. Page Society blog.

TWIM: Facebook’s News Feed, Keyword Research Tools, and Online Customer Reviews

Happy Tuesday!

This week we’re covering Facebook’s F8 Conference, generating fresh content ideas, and keyword research tools. We also look at using Google Autocomplete for SEO strategizing and how to solicit positive customer reviews for your business.

How Facebook’s News Feed Works – and What’s Coming Next

Facebook’s F8 Conference was held last week and during a keynote presentation, VP of News Feed Adam Mosseri discussed the platform’s algorithm and the shift to push content that inspires engagement among users. He broke down the four factors that determine what a user sees: inventory, signals, predictions, and score. Inventory is explained as the content that could be shown in a feed based on the people and Pages a user follows. Signals determine how likely a piece of content will be important to a user. Predictions are just that, the algorithm predicts how likely a user is to engage with the content, and lastly the Score factor assigns a number to the value of the content. Stories was another area of focus during the F8 Conference. Facebook is experimenting with the feature by way of Profile Picture Stories, Birthday Stories, Group Stories, and Event Stories. Read on more highlights and coverage by Andrew Hutchison.

The Best Alternative Keyword Research Tools

Keyword research used to consume much of a marketer’s time but today, there are tools that can make the task much easier and simpler too. Keyword research is a fundamental part of search engine optimization strategy and if you want your site to rank well, you need to understand how to conduct keyword research. Ann Smarty details seven tools that you can utilize in your keyword research and the best part is they’re free! Ubersuggest, Google Correlate, and Keyword.Guru are just three examples. Ubersuggest can be used for both content research and keyword research tool and will give you a list of related searches, volume, and CPC. Google Correlate “works by taking searches and correlating them with trends happening both on the web and out in the real world.” If you’re looking to research what is popular across all search engines and not just Google, Keyword.Guru is a great tool. Simply start typing and be provided with suggestions based on what people are searching for at that time. Read on for the full list.

Where to Find Ideas for Content Your Audience will Love, Look at and Link to

Content is constantly changing to meet the needs of an audience and the SEO landscape. Creating engaging and creative content is important so what do you do when you’ve run dry on ideas? Jeremy Knauff suggests looking at a number of different sources for inspiration. Resources like Quora, Facebook Groups, LinkedIn Groups, Comments Sections, and FAQs all provide valuable information to pull from. By diving in, you can discover what your audience is thinking and more importantly how. As an industry professional, it’s easy to lose perspective because of being so involved in the topic day-to-day. What you need is a fresh perspective—the way an outsider views it. Knauff strongly recommends being active in groups on Facebook and LinkedIn. Not only can you position yourself as a expert, it will give you access to content ideas and the foundation for engaging content.

Google Autocomplete & SEO: What You Need to Know

Google Autocomplete is a powerful tool that can be used to leverage content ideas, keyword suggestions, intent exploration and online reputation management. Because the tool offers suggestions based on real searches in real-time, it’s a great foundation for keyword research, especially long-tail phrases. As marketers know, long-tail phrases are more specific and targeted and offer many content opportunities. Autocomplete can help you understand the user intent stages surrounding long-tail keywords too. As for online reputation management, the negative connections on Autocomplete can be detrimental to a business. How likely are you to eat at a restaurant whose prediction ends with E. Coli? As a local example, Torontonians can search the restaurant Antler and Autocomplete will predict “protest”. Sam Hollingsworth insists on being vigilant when it comes negative Autocorrect predictions and offers strategies on how to combat them as well.

7 Strategies to Promote Positive Customer Reviews for Your Brand or Business

Customers are your company’s best marketers and businesses that build up positive reviews have a better chance of converting a potential customer into an actual customer. As competition online continues to grow, soliciting positive reviews has become even more important. “According to BrightLocal, 85% of consumers trust online reviews are much as personal recommendations” so Sophia Bernazzani breaks down what businesses can do to encourage customer reviews. Creating different spaces for reviews such as Yelp, Facebook, Google, and Amazon provides customers with different options to leave their feedback. Optimizing your website for reviews and creating incentives for your customers are also good tactics. Offer customers a discount or coupon as motivation to leave a review. Other best practices include: soliciting reviews at the right moment during the buying process, targeting review requests based on where your customers are, and asking open-ended questions.

Check out these additional articles for more internet marketing news!

Will ASOS’ Visual Search Tool Revolutionize the Retail Industry?

What Is User Experience and Why It Concerns Your Website

Three AI Marketing Trends for Brick-and-Mortar Retailers

The post TWIM: Facebook’s News Feed, Keyword Research Tools, and Online Customer Reviews appeared first on The TechWyse ‘Rise to the Top’ Internet Marketing Blog.

Weber Shandwick Opens Bogotá Office to Meet Increased Client Interest in Colombia and Across Latin America

Weber Shandwick, one of the world’s leading global communications and marketing services firms, announced the opening of an owned office in Bogotá, Colombia, to further expand its presence in Latin America and meet growing demand from domestic and multinational companies in the region. Paula Restrepo has been named managing director and will lead operations there. Weber Shandwick’s expansive network across Latin America, with over 200 communications professionals, now includes owned offices in Colombia, Brazil and Mexico, with affiliates in Argentina, Chile and Peru. The Bogotá office also builds on a long-standing relationship between Weber Shandwick and the Republic of Colombia.

“In 1985, Virgilio Barco visited our offices in New York. He went on to be elected President, and we started what would become a special bond between our company and Colombia,” said Weber Shandwick Chairman Jack Leslie. “For decades, we have taken great pride and care in advising institutions and leaders in Colombia and we are thrilled to now have an owned office in the country to continue and expand upon our service.”

“Colombia is the third fastest growing economy in Latin America and is poised for substantial business opportunity,” complemented Laura Schoen, chair, Latin America. “Weber Shandwick will meet increasing client investment and interest in Colombia, and our presence in Bogotá anchors our capabilities even deeper in Latin America.”

Weber Shandwick’s Bogotá office opened in partnership with fellow Interpublic advertising and marketing agency, McCann, to achieve optimum collaboration and efficiency in client service.

“Weber Shandwick’s expertise in engaging audiences with ideas that earn attention and McCann’s track-record of experience in the strategic and creative field provides a strong union of forces in this changing world to deliver a unique and enhanced offer to our clients,” said Alvaro Fuentes, CEO of McCann Colombia.

As managing director, Restrepo is charged with establishing Weber Shandwick as a leading communications partner to local and multinational organisations within the region. She joins from an influencer marketing technology firm, where she was acting COO. A trained industrial engineer and digital media pioneer in Colombia, Restrepo has over a decade of experience in business strategy, communications and marketing campaign development with experience in the development of digital strategies. Previously, Restrepo was a senior vice president at Edelman, which acquired a local PR company she helped build from the ground up. Restrepo has also held in-house marketing and communications roles for various companies, including a retailer unit from Organizacion Corona. Her work with top domestic and international brands in Colombia adds considerable value and rigour to Weber Shandwick’s Bogotá operations.

“We are thrilled to have Paula Restrepo leading our Bogotá office,” Schoen said. “Her experience on both the agency and brand sides, coupled with her deep understanding of the Colombian market, make her the perfect choice to lead and grow this office, and deliver for our clients in the region.”

“There is new energy in Colombia and Bogotá is an increasingly sought-after entrance point for both emerging and mature brands to expand into Latin America,” Restrepo said. “At the same time, organisations are navigating new challenges in terms of how customers behave and engage with brands. Our mission in Bogota is to be a strategic partner to organisations as we work together to address their greatest communications and marketing needs. I am confident that by leveraging Weber Shandwick’s expansive global network of experts and simultaneously growing our local team of strategists, content creators, integrated media experts and communications professionals, we will set new standards for communications in this market.”

The post Weber Shandwick Opens Bogotá Office to Meet Increased Client Interest in Colombia and Across Latin America appeared first on Weber Shandwick UK.

Global Performance Marketing Agency Launches in Hungary

International performance marketing agency Performics starts its Hungarian operations on 9 May as a member of the Publicis Media group. Working alongside established media brands Zenith and Starcom, Performics will offer broader digital media services to international and domestic clients, including unique display, search, performance content and programmatic buying campaigns. Another advantage of Performics, besides its one-stop customer service, is that it delivers creative agency solutions to its clients.

Performics Hungary’s core focus is to offer the most efficient digital solutions possible, and to ensure professional support through its co-operation with an international team, providing another layer of strategic thought. Through its 20 years of existence, Performics has always been at the forefront of digital marketing, always keeping in mind the maximization of its clients’ advertising revenue.

Serving its clients, Performics puts focus on the below four pillars:

  1. Performance marketing, which includes search marketing and the wide spectrum of programmatic buying.
  2. Content marketing, focusing mainly on landing page solutions and conversion optimization.
  3. Persona research, which ensures target-group segmentation based on real behaviours
  4. Analytics and technologic data-based solutions

About Performics 

As the original performance-marketing agency, Performics converts consumer intent into revenue for the world’s most admired brands. Across a global network operating in 58 countries worldwide, Performics creates connected and personalized digital experiences across paid, earned and owned media. Headquartered in Chicago, Performics is a Publicis Media company.

To learn more, visit www.performics.com.

 

For further information, please contact:

Diana Serban
Search & Programmatic Lead
Hungary
Tel: +36 1 801 3300
Email: diana.serban@performics.com

 

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