Facebook to show pre-roll video ads in more places

Facebook will show pre-roll adscommercials ahead of videosin more places on the social network.

On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself, in a blog post about “best practices and updates on video and monetization.”

One of the ways for media companies to make money on Facebook is by showing ads in their videos and splitting the revenue. Last year, Ad Age reported that Facebook would start testing pre-roll ads in Watch, its new video hub with serialized programming produced by media companies and entertainment studios.

Continue reading at AdAge.com

Target rains on shopper parade with cancellation of tall Hunter boots

April showers might bring May flowers, but they won’t bring some signature Hunter boots from Target.

Target said Friday that it is canceling a key item from its new Hunter design collaboration before it even hits shelves: Consumers will never be able to buy the women’s tall rain boots from the “Hunter for Target” team-up, due to “production issues,” according to the Minneapolis-based retail chain.

Announced last month, the 300-piece collection originally debuted April 14, but the women’s boots that the U.K.-based rainwear brand is known for were said to be delayed. In Friday’s note, Mark Tritton, Target’s chief merchandising officer and executive VP, apologized for the cancellation.

Continue reading at AdAge.com

Never mind Cambridge Analytica. Peter Thiel’s data-mining company Palantir is watching your every move

Just as the Cambridge Analytica drama is fading (somewhat) from memory, Bloomberg Businessweek is out today with a sobering cover story about Peter Thiel’s mysterious data-mining company. “Do you know Palantir?” type on the cover asks. “Because Palantir knows you.” The cover image is obviously meant to evoke a “Big Brother”-esque aura.

Reported by Peter Waldman, Lizette Chapman, and Jordan Robertson, Bloomberg Businessweek’s feature, opens with previously undisclosed details about an internal program at JPMorgan Chase that was meant to “protect against perfidious traders and other miscreants” but turned into a “spying scandal” that “vacuumed up emails and browser histories, GPS locations from company-issued smartphones, printer and download activity, and transcripts of digitally recorded phone conversations.”

The effort, which Bloomberg Businessweek says went astray when a JPMorgan Chase security executive “went rogue,” was “aided by as many as 120 ‘forward-deployed engineers’ from the data-mining company Palantir Technologies Inc.”

Continue reading at AdAge.com

PrettyGreen toasts Kopparberg win

The sun’s out and it sort of feels like it’s just for us this week, what with the amazing news that we have been welcomed into the Kopparberg family as their retained PR agency. Because what better way to enjoy your celebratory cider, than out in the sunshine!?


PrettyGreen will be responsible for all UK press office responsibilities, including trade and consumer media engagement, across the brand’s diverse portfolio, and as Kopparberg gears up to launch its exciting new brand positioning next month.


To say we’re looking forward to working with the number one cider brand in the UK is quite the understatement.


PG Founder, Strings, said: “Sometimes a brief comes along & it’s a perfect storm – a great brand with bold ambitions plus you know you’ve smashed the response & come up with something a bit special. Kopparberg was one of those moments. We’re excited to be part of a virtual agency team alongside two agencies we really respect in Goodstuff and 18 Feet & Rising.”


Rob Salvesen, Kopparberg UK’s senior marketing manager: “After a very competitive pitch process, I’m thrilled to welcome Pretty Green into the Kopparberg family.”


“Kopparberg will be landing its new brand positioning in May 2018 and as part of that I wanted to inject a new and exciting way of thinking into how we support the brand from a PR perspective. PrettyGreen demonstrated they are the right agency for the job and I look forward to an exciting partnership ahead.”


All that leaves us to say is skål!

With Or Without Cuomo, MedMen Is Blazing A Trail For Legal Weed In New York

The California-based cannabis company is betting on marijuana legalization in the Empire State, and the timing couldn’t be more crucial.

On Fifth Avenue in Manhattan, just steps from Bryant Park, is MedMen’s first New York City joint, if you will. The California-based cannabis company is ringing in 4/20 today with the opening of its 2,000-square-foot flagship store, one of only three legal dispensaries in Manhattan.

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