Steven Spielberg’s hotly anticipated science-fiction action-adventure film Ready Player One, hit the global markets with a huge digital out of home campaign.
The new Warner Bros release is based on Ernest Cline’s bestseller of the same name. The story centres around Wade Watts, an orphaned teenager living in a harsh reality, a world transformed by droughts and the “bandwidth riots.” The way to escape the drudgery of real life is through a virtual reality game called the Oasis, and with an explosion of 80’s nostalgia, there begins the adventure.
To support the global release of Warner Bros ‘Ready Player One’, Grand Visual produced both static and motion creative for a massive 44 markets, a Grand Visual record, including a first time order for New Zealand.
The multi-network campaign ran across rail, underground, bus shelters, city centres, large-format roadside billboards and bespoke building sides in Stockholm, helping to propel the film to the second-biggest box office opening of 2018 so far.
The sheer scale and distribution for ‘Ready Player One’ shows that the number of markets opting to use digital OOH sees no sign of slowing down and we can continue to see exciting things from this industry.
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