Third party data dropped from Facebook

Facebook has responded to the heavy criticism of its seemingly lax treatment of user data by removing access to third-party data providers on the platform.

Currently, you can overlay data from data providers like Experian and Acxiom on top of remarketing audiences or core audiences from Facebook. This data is available as ‘Partner Categories’ within the targeting options on Facebook

Although this facility is being phased out globally over the next six months, we gather than advertisers in the UK, France and Germany can expect this facility to be removed very quickly.

Here are some key dates:

10 May: you can no longer create or edit campaigns using Partner Categories based on audiences from the UK, France and Germany.  However current campaigns will continue to run for a further 2 weeks.

25 May: delivery to Partner Categories in UK, France and Germany will end.

Keen-eyed readers will spot that the 25th May is also the first enforcement date of GDPR, so this change is more likely to relate to GDPR housekeeping than any specific concerns about how Facebook is managing user data.

In terms of actions, advertisers will still be able to access third party data across a wide range of programmatic display options – what is disappearing is the ability to combine that with audience data on Facebook.

That said, the next few weeks could be a great opportunity to test the impact of third-party data on customer acquisition activity within Facebook, with a view to rolling out successful audiences into programmatic after the 25th May.

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Pacifico Beer launches first national TV campaign.

MediaPost – March 28, 2018

By Larissa Faw

Constellation Brands is investing in Pacifico Beer’s first nationwide integrated campaign as the West Coast cult favorite expands its distribution across the U.S. Until now, Pacifico’s biggest national-reach advertising focused primarily on social media.

Developed with Cramer-Krasselt, the “Live Life Anchors Up” creative is inspired by the anchor on the bottle. Young Millennial men — the campaign’s target — are seen in short snippets enjoying beach lifestyles and adventures with a voiceover stating, “The world is full of anchors meant to keep you in place, but the good news is that it’s also full of things that remind you not to let them. So, every time you raise a Pacifico, let it be a reminder to live life anchors up.”

The media strategy will balance “high-reach networks” that provide mass audiences such as ESPN with more unique placements that align with the targeted Millennial’s passion point of adventure and discovery, such as the Discovery Channel. “And for those markets that have already received TV, our weekly weight levels will be three times higher than this past year, resulting in a truly impactful advertising plan,” says an agency spokesperson.

In addition, out-of-home will concentrate on core markets — Denver, Boulder, Ft. Collins, Vail/Aspen, Steamboat, Colorado Springs, L.A., Sacramento, San Diego and Seattle — with a projected mixture of traditional boards and non-traditional units, such as pedi-cabs.

There will also be signage and activations at live events including the Burton US Open of Snowboarding, X Games summer sponsorship, and an Airstream activation partnership.

And, a digital/social influencer campaign will launch this summer.

“Pacifico has always been a beer for those with an independent spirit. It’s in the brand’s DNA,” says Rick Hamann, executive creative director, Cramer-Krasselt. “We were charged with bringing this to life in a way that inspired people to follow their own compass.”

Constellation hopes to expand this brand beyond its core surfer and outdoor fanbase to reach Millennials across the United States. C-K first started working with Constellation on Pacifico in 2015. The brand’s sales were up 19% in 2017, according to the agency.

The post Pacifico Beer launches first national TV campaign. appeared first on Cramer-Krasselt.

McDonald’s ‘Baby Bakwit’ video visits Filipinos displaced by conflict


When militants seized the Philippine city of Marawi last year, thousands of residents were forced from their homes to avoid the fighting. The government retook the city, but not before many lives were changedincluding those of mothers who gave birth while displaced. For an annual “National Breakfast Day” promotion in which it tries to showcase uplifting stories, McDonald’s Philippines and a journalist visited the evacuees, or “bakwit,” for a video that appears among promotions for shoes, smartphones and Persil ProClean on this week’s Viral Video Chart.

As always, the rankings below reflect both organic views initiatied by curious viewers and paid advertising online. Previews for movies and video games are excluded so they don’t overwhelm the chart.

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Continue reading at AdAge.com

The Best Advice I Have Ever Received

I must have sounded so naive.

There I was, 22 years old and only a couple of months into my first job, at the NBA headquarters in New York City. Russ Granik, then the league’s deputy commissioner, asked me how things were going so far.

My response? “It’s going well, Russ, but I’d actually love your advice about how I can become the general manager of an NBA team.”

He should have knocked me upside the head. Instead, Russ offered the best career advice I’ve ever received. He calmly said, “Taylor, if I were you, I would focus on doing a great job with what’s on my desk today.”

Despite Russ’s typical diplomacy, the message was clear: “Appreciate the opportunity you have. Don’t get ahead of yourself.”

I’ve been a serial get-ahead-of-myselfer since I was a kid. As a middle-schooler, I was already making college plans. After renting my first New York apartment, all I could think about was buying a place. After only one dinner with my future wife, I was already thinking of the family we might have one day (fortunately, I was right about that one). And the list goes on.

Looking back on those moments, I have learned a couple of things. Not only has getting ahead of myself caused me to occasionally lose my focus – it caused me to miss the joy in those things as well.

While I can still get “out in front of my skis,” as a friend of mine likes to say, I am quicker to remember the wise words Russ shared with me 14 years ago. Almost immediately, I regain my focus – and, more importantly, the joy that comes from knowing how blessed I am to have things on my desk at all.

I hope Russ’s words will offer the same perspective and encouragement to you that they did to me. Now, let’s get back to what’s on our desks today.

The post The Best Advice I Have Ever Received appeared first on The Richards Group.

Time’s up for bosses who use NDAs to silence women in Washington State

In what could signify a meaningful step forward for the #MeToo movement, Washington State has passed legislation aimed at prohibiting employers from using nondisclosure agreements to silence victims of sexual harassment. As part of a package of bills signed yesterday by Governor Jay Inslee, the new law bans NDAs that explicitly prohibit employees from disclosing …

In what could signify a meaningful step forward for the #MeToo movement, Washington State has passed legislation aimed at prohibiting employers from using nondisclosure agreements to silence victims of sexual harassment.

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57 billion Facebook friendships: Giant data dump given to Cambridge Analytica’s academic

Even though Facebook broke all ties with researcher Aleksandr Kogan last week (after news broke about Kogan misusing Facebook data to help Cambridge Analytica), the social network sure shared a lot of user information with the academic. The Guardian reports that Kogan and his research partners were given access to an anonymized dataset of 57 …

Even though Facebook broke all ties with researcher Aleksandr Kogan last week (after news broke about Kogan misusing Facebook data to help Cambridge Analytica), the social network sure shared a lot of user information with the academic. The Guardian reports that Kogan and his research partners were given access to an anonymized dataset of 57 billion Facebook friendships.

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What You Need To Know About Rel Nofollow Links, Google & The Law

My notes on using the rel=nofollow attribute. Search engines like Google, ask that you adequately provide machine-readable disclosure and add the ‘Re=Nofollow’ attribute to ANY paid links on your site or any paid links you BUY that point TO your site.

Read the full article here What You Need To Know About Rel Nofollow Links, Google & The Law