How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages

Here are some notes I have collected for those optimising a website built with Javascript and the challenges with Javascript in terms of search engine optimisation in 2018.

Read the full article here How Does Google Handle Javascript When Crawling, Rendering & Indexing Pages


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How The 2018 Winter Olympics Utilized Real-Time Virtual Reality

360-video experiences were available at the Rio Olympics in 2016, but for PyeongChang, they stepped it up a notch broadcasting VR in real-time. Halfway through the Winter Games, is the wow-factor working?
<p>For the PyeongChang 2018 Olympic Winter Games, Intel and NBC teamed up to deliver <a href=”https://newsroom.intel.com/wp-content/uploads/sites/11/2018/01/true-vr-olympics-schedule.pdf” target=”_blank”>30 Olympic events</a> in virtual reality, 18 of them streamed live and presented in 180-degree stereoscopic video via the <a href=”https://www.intel.com/content/www/us/en/virtual-reality/true-vr-technology-overview.html” target=”_blank”>Intel True VR</a> app. That’s <a href=”http://www.nbcolympics.com/news/experience-2018-winter-olympics-virtual-reality” target=”_blank”>more than 50 hours</a> of live virtual reality coverage.
</p>
<p>Virtual reality isn’t new to the Olympics—they <a href=”http://adage.com/article/digitalnext/360-video-win-gold-rio-olympics/305505/” target=”_blank”>experimented with 360-video</a> at the Rio Summer Games. But real-time VR programming is a first for the Winter Olympics and an exciting step toward what might become the future of main-stream media viewing. Yet one week into the PyeongChang Games, it seems this technology still has a long way to go before it’s fully optimized for prime-time viewing.
</p><figure data-type=”image”><a href=”/webhook-uploads/1518941045899/true-vr-olympics.jpg”><img data-resize-src=”http://madrogator.com/wp-content/uploads/2018/02/iVpW8HODgzE3r82OjrIlBHZ7kiaGeG0JU1vcXnq-ZCqNSJH6pjQGdNWZJi_uUQzry6x5CZt6wkVeDY2Q43fu_clyUts” src=”http://madrogator.com/wp-content/uploads/2018/02/iVpW8HODgzE3r82OjrIlBHZ7kiaGeG0JU1vcXnq-ZCqNSJH6pjQGdNWZJi_uUQzry6x5CZt6wkVeDY2Q43fu_clyUts=s1200″></a></figure>
<p>The application makes total sense. The Olympic stage demands global viewership like nothing else and yet only a lucky few when it comes to worldwide population will ever attend in person. Even more, getting inches away from the action is a right reserved for the world’s top athletes, their coaches, and the media. Virtual reality broadcasting bridges this gap and provides VIP viewing to the masses.
</p>
<p>Ever dreamed about standing on the sidelines at the Olympic Sliding Centre and <a href=”http://www.nbcolympics.com/news/experience-luge-virtual-reality” target=”_blank”>experiencing the rush of luge</a>? Or do you wonder what it’s like to compete in the men’s cross-country 15k? Intel’s True VR Olympic programming aimed to bring you into those moments.
</p>
<p>Couple that will following some of your favorite Olympic athletes (<a href=”https://www.instagram.com/shaunwhite/?hl=en” target=”_blank”>Shaun White</a>, <a href=”https://www.instagram.com/nathanwchen/?hl=en” target=”_blank”>Nathan Chen</a>, <a href=”https://www.instagram.com/lindseyvonn/?hl=en” target=”_blank”>Lindsey Vonn</a>) on Instagram and tuning into their stories, and we’re able to experience the Games like never before. At least in theory.
</p>
<p>The Instagram Stories are great and do provide a really interesting behind the scenes, unscripted account of what it’s really like for an athlete at the Winter Olympics. But the VR experience leaves a lot to be desired.
</p><figure data-type=”image”><a href=”/webhook-uploads/1518941099454/truevr-2018winter.jpg”><img data-resize-src=”http://madrogator.com/wp-content/uploads/2018/02/SIsQzdKuSAoer5O1LLevSiKnF1eEDZhA3bLncqdTQIXpo-AXYdnbBU4gQ7Hj8QnSNYFqyfqmoC4Jip136lT6QdUHuN1HXA” src=”http://madrogator.com/wp-content/uploads/2018/02/SIsQzdKuSAoer5O1LLevSiKnF1eEDZhA3bLncqdTQIXpo-AXYdnbBU4gQ7Hj8QnSNYFqyfqmoC4Jip136lT6QdUHuN1HXA=s1200″></a></figure>
<h3>First, the system</h3>
<p>For hardware in the field, Intel’s True VR camera pods decorate the slopes and rinks. Each pod houses 12 4K cameras and streams 180-degree, panoramic, stereoscopicVR content in real time at a rate of 1TB of data per hour using fiber optic cables and high compute servers.
</p>
<p>To deliver that content to the end viewer, Intel collaborated with the Olympic Broadcasting Service on developing an app for all Winter Olympics VR events. You can download the <a href=”https://www.intel.com/content/www/us/en/sports/olympic-games/nbc-sports-app.html” target=”_blank”>NBC Sports app</a> and watch in virtual reality via Gear VR, Windows Mixed Reality, Daydream, Oculus, Google Cardboard, or even without a viewer, in 180 or 360-degree video on your iPhone or Android device.
</p>
<h3>What we thought was cool</h3>
<p>Perspective and scale.
</p>
<p>Watching the snowboard halfpipe finals in VR is insane. It really is the next best thing to standing right there on the halfpipe deck. On TV, you just can’t quite grasp how fast the athletes are riding, the towering heights at which they soar above the halfpipe lip, and really how big those halfpipe walls are. Through VR, the scale of it all hits you hard.
</p>
<h3>Where does the Olympic VR miss the mark?</h3>
<p>When you’re used to watching ultra high definition video on TV, your laptop, or a smart phone, the first thing you’ll notice is the picture quality. While better than it was in Rio, the video is nothing close to crystal clear. And sometimes so pixelated or blurry it is disorienting.
</p>
<p>Speaking of disorienting, without curated camera angles, it can be very difficult to locate the action. When you do find it, there are two issues. First, the feed is not without it’s glitches and may occasionally drop out. Second, and probably the bigger annoyance, is that whether you’re watching skating, skiing, or luging, winter sports are extremely fast and typically cover a lot of ground. So when you’re watching from a few stationary True VR camera pods, the action is never much more than a blur rushing past your viewpoint.
</p>
<p>We understand the VR experience isn’t trying to be TV, but when the other option is a high-def nicely zoomed follow-cam, that’s the better choice.
</p><figure data-type=”quote”>
<blockquote>”My virtual adventure proved that in early 2018, VR is at a weird juncture: while it’s cheaper and more widely available than ever before, it’s still not great at transforming visual experiences for the masses. When it comes to spectacles like the Olympics, content creators still aren’t sure how to shoot compelling VR footage or how best to present their content to us.”<cite><a href=”https://www.technologyreview.com/s/610256/i-thought-vr-would-make-watching-olympic-snowboarding-awesome-sadly-it-sucked/” target=”_blank”>MIT Technology Review</a></cite>
</blockquote></figure>
<h3>Is VR the future?</h3>
<p>With Olympic <a href=”https://www.recode.net/2018/2/9/16975680/olympics-winter-2018-viewership-down-nbc-rights-pyeongchang” target=”_blank”>viewership waning</a> and the cost of airing rights rising, might immersive content and the live digital sphere be where broadcast networks turn their attention?
</p>
<p>It’s likely, yes, that Olympic viewing experiences will continue to transform and trend this way. Networks like NBC and companies like Intel both understand that the more viewers can engage and interact with Olympic content the better. But in 2018, for the Winter Olympics, we’re definitely still in the experimental phase.
</p>
<p>Intel’s True VR PyeongChang broadcast is certainly worth checking out, but you’re probably better off not watching the rest of the Games through Google Cardboard.
</p>

Cramer-Krasselt and Porsche cobble together a visceral spot.

Reel Chicago – February 16, 2018

By Colin Costello

Well, this Reel Ad of the Week from Cramer-Krasselt made me smile. I was not aware of perhaps the coolest Italian cobbler this side of Geppetto, but Porsche USA and Cramer-Krasselt have now introduced me to the legendary artisan Ciccio Liberto.

Who is Ciccio Liberto, you ask? (And why do we care?) Well, for over 50 years, Porsche race drivers have sought out the Sicilian’s handy work in order to the shoe them for races.

And that’s what happens in this visceral spot directed by Stink USA’s Nacho Gayan and edited brilliantly by Whitehouse’s Adam Marshall. Featuring a bright red (is there any better color for a Porsche?) 718 Boxster GTS, driving across Sicily’s landscape, we see a driver easily handle the hairpin curves that come his way while intercutting with shots of Ciccio’s shop.

The sound of the Boxster’s engine pit against the pulse of the cobbler’s old sewing machine is exhilarating to say the least. When the car arrives in front of Ciccio’s shop, an exchange of shoe boxes takes place—the new pair ready for the driver and the old pair ready for repair.

When Ciccio pulls out the old pair to inspect them, the pleasure of driving a Porsche is clear from the hole nearly worn through the sole. Newly shoed, the driver is clearly now able to drive faster (queue the music) and better.

And, really, who wouldn’t be with custom racing shoes — or any shoes? And yes, Ciccio is so beloved that a grown man would call him “maestro.” It all ends with the tagline, “Made for Drivers.” Watch the 1:29 video below:

The new 718 Boxster GTS models boast superior performance thanks to a completely new generation of turbocharged, flat-four cylinder engines. It also features a completely retuned chassis and the latest generation of PCM (Porsche Communication Management), which can be enhanced with services such as real-time traffic information, Google Street View and Apple Car Play.

Porsche USA, which set a new sales record in 2017 and continued growth in January 2018, has also launched a short tribute video to “living legend” Ciccio. It features the likes of CJ Wilson (former MLB player turned Porsche driver) and Dario Franchitti (three-time winner of the Indianapolis 500) rhapsodizing about Ciccio’s life and the impact of his shoes on racing.

I now want a GTS. Time to speak with our lovely publisher about a raise.

 

The post Cramer-Krasselt and Porsche cobble together a visceral spot. appeared first on Cramer-Krasselt.

Cramer-Krasselt and Porsche cobble together a visceral spot.

Reel Chicago – February 16, 2018

By Colin Costello

Well, this Reel Ad of the Week from Cramer-Krasselt made me smile. I was not aware of perhaps the coolest Italian cobbler this side of Geppetto, but Porsche USA and Cramer-Krasselt have now introduced me to the legendary artisan Ciccio Liberto.

Who is Ciccio Liberto, you ask? (And why do we care?) Well, for over 50 years, Porsche race drivers have sought out the Sicilian’s handy work in order to the shoe them for races.

And that’s what happens in this visceral spot directed by Stink USA’s Nacho Gayan and edited brilliantly by Whitehouse’s Adam Marshall. Featuring a bright red (is there any better color for a Porsche?) 718 Boxster GTS, driving across Sicily’s landscape, we see a driver easily handle the hairpin curves that come his way while intercutting with shots of Ciccio’s shop.

The sound of the Boxster’s engine pit against the pulse of the cobbler’s old sewing machine is exhilarating to say the least. When the car arrives in front of Ciccio’s shop, an exchange of shoe boxes takes place—the new pair ready for the driver and the old pair ready for repair.

When Ciccio pulls out the old pair to inspect them, the pleasure of driving a Porsche is clear from the hole nearly worn through the sole. Newly shoed, the driver is clearly now able to drive faster (queue the music) and better.

And, really, who wouldn’t be with custom racing shoes — or any shoes? And yes, Ciccio is so beloved that a grown man would call him “maestro.” It all ends with the tagline, “Made for Drivers.” Watch the 1:29 video below:

The new 718 Boxster GTS models boast superior performance thanks to a completely new generation of turbocharged, flat-four cylinder engines. It also features a completely retuned chassis and the latest generation of PCM (Porsche Communication Management), which can be enhanced with services such as real-time traffic information, Google Street View and Apple Car Play.

Porsche USA, which set a new sales record in 2017 and continued growth in January 2018, has also launched a short tribute video to “living legend” Ciccio. It features the likes of CJ Wilson (former MLB player turned Porsche driver) and Dario Franchitti (three-time winner of the Indianapolis 500) rhapsodizing about Ciccio’s life and the impact of his shoes on racing.

I now want a GTS. Time to speak with our lovely publisher about a raise.

 

The post Cramer-Krasselt and Porsche cobble together a visceral spot. appeared first on Cramer-Krasselt.

Navigating SXSW madness, as told by GSD&Mers

We’re a month away from SXSW. Yep, that’s right—the week that fills our streets with music, people and even more booze and food than usual. Deep breaths. For those of us who embrace the madness with open arms, we caught up with both GSD&M’s SXSW vets and new mavens to get the best tips, tricks and tracks for SXSW 2018. Spoiler alert: playlist included.

 

Name: Bill Bayne

Years attending SXSW: 15

Pro tip: When there are a few bands I don’t know on a lineup, I’ll stay in that venue to experience their show versus running all over town with a schedule.

Must-see band: Quiet Slang. More commonly known as Beach Slang, they’re reimagining their Replacements-y gnashed catalog into a softer vibe played with piano and cello.

 

Name: Mason Endres

Years attending SXSW: 5

Pro tip: Never plan for things to go as planned. If you make a schedule, it’s not going to happen.

Must-see band: The Magic Gang, Sunflower Bean and Jared & The Mill.

 

Name: David Rockwood

Years attending SXSW: 25 whole years

Pro tip: Random is way better than planning.

Must-see band: BRONCHO

 

Name: Candi Clem

Years attending SXSW: 1

Pro tip: Stay hydrated. Take advantage of networking opportunities.

Must-see band: My favorite artists at SXSW are the ones I haven’t discovered yet.

 

Name: Jack Epsteen

Years attending SXSW: 8, I think?

Pro tip: Don’t overschedule, let the day and night guide you. And most of all, NO FOMO.

Must-see band: Ratboys!

 

Name: Rye Clifton

Years attending SXSW: 7, I think

Pro tip: Go alone. It is a lot easier to sneak in places when you aren’t part of a group.

Must-see band: The Fantastic Plastics

 

Name: Elizabeth Thompson

Years attending SXSW: At least 12?! How is that possible? Does 10 make me sound younger?

Pro tip: Forego fashion for function when it comes to shoes, and attend the events you love, even if your friends don’t.

Must-see band: The best I can do, so far, is local favorite David Ramirez, Will Varley, Peach Pit, The Yellow Traffic Light, a TBD beautiful crooner at St. David’s church during the Communion Showcase.

 

It seems as though there’s a general consensus that going with the flow of SXSW is the most fun and effective way to make it through the chaos—that, and comfortable shoes. Aside from the tips and tricks, there is a playlist with all of the above musical suggestions and then some.

 

Happy festing!

The importance of live events

Time is currency and if your audience is willing to invest their minutes, you’re in. Put simply: experiential events offer a more authentic way to connect with people. This way consumers are way more likely to absorb your messages than through a billboard or an Instagram ad. The idea is to have a conversation and develop interest rather than ram sales pitches down their throats. Learn the gift of the gab and you’re golden.

Events work because they give the impression that people must act right away – the immediacy of them draws the crowds and sells tickets. Pop-ups have proven extremely popular for retailers as they close the gap between people and brands. They offer instant gratification for those pesky short attention spans. They’re seasonal and shareable; braggable and brazen. This also means brands can access wider, non-traditional audiences if they put the work in.

To pull this off successfully you need to discover where your market hangs out and follow them there. That way, you’re not begging them to come to you, you just kindly interrupt their day… Street corners, train stations and festivals are all prime spots for campaigns. And think big – shop takeovers and tube station stunts work well. Give out freebies but make sure the branding is subtle and the crap is actually useful. Neon sunglasses are a nono, but a handy tote bag is perfection. Pair branded swag with a social competition and Bob’s your uncle. Another technique is to teach them something – consumers are hungry for information so why don’t you feed their curiosities? Or let them create; encourage them to put their stamp on something and they’ll be dying to show it off. When it comes to online, the priority is incorporating a hashtag that is simple and instructions to share as easy as pie.

One of the reasons live events prove so popular is they put control back in consumers hands – they have the power to leave when they want. The public even leads the content, so marketing teams can sit back, relax and watch it roll in. Social platforms act as a hotbed for user generated content that the brand can use and recycle. Trust us: “98% of consumers create digital or social content at events and experiences and 100% of these consumers share the content” according to Cronin.

A perfect example of this was Krispy Kreme’s hole-in-the-wall dispensing Nutella flavoured donuts. Everyone went mad for it and all of the proceeds went to Teenage Cancer Trust. Another one was the vending machine that dispensed free Reebok trainers if you ran past it fast enough. And it’s scalable with social, unlike billboards where you can only guess footfall, you can monitor likes and engagement.

Don’t forget it is powerful for brands to exist in live, physical spaces as well as online. Dominating the digital realm is great, but we cannot forget that human touch to engage customers. Just how we did with Body Shop’s #PlayforPeace campaign; turning shopping centre spaces into a Christmas wonderland adorned with cosmetics offering live makeup demos, board games and tastings. For every gift bought from the seasonal gift collection, The Body Shop made a donation to International Alerts Play for Peace Project. An unshakeable combination.

The post The importance of live events appeared first on Live & Breathe.

5 lessons learned from this year’s Super Bowl

This week we witnessed the advertising event with a bit of
sport thrown in that is the Superbowl.
From nipple slips, to epic splits and smash hits, it’s an event that
rarely disappoints for talking points. No
surprise then it’s big business; big viewing figures (100 million+ a year), big
ad spends (circa $5 million per 30 seconds) and of course big celeb
appearances. Here’s 5 things I think we
can learn from this year’s ads:

#1.  Advertising fuels
pop culture, pop culture fuels advertising

The reminder that across borders, race and religion we all
speak the common language of popular culture. For all the negatives said of
advertising, we can all be proud to be part of an industry that spreads this
language. Ads from Doritos and Tide highlighted
this best. Tide in particular, which
could have really smashed it with some clever spot placement!

#2.  It’s time for a
good laugh.

2017 has its fair share of doom and gloom. So this year more brands took a break from activism
and blasting Trump, instead providing light hearted respite. Tourism Australia and Mexican Avocados were a
welcome reminder of the value of humour to brands.

#3.  Great power.
Great responsibility.

I’ve always believed that advertisers have a responsibility
to reflect how society could be, rather than what it is. This year Toyota, Coke
and SquareSpace championed individuality, with positive messages to just be
you. In times of increasing understanding of mental health issues this deserves a nod. 

#4.  Power of talent

Practically every ad in the super bowl features top
talent. These two examples highlight why
sometimes top talent is essential. For
SquareSpace it’s the deadpan performance of Keanu Reeves in the ad and his
ability to do his own stunts that makes the idea. Verizon’s cleverly used Justin Timberlake for
their VO for ad bought first in break after his half-time performance (research
shows this type of integration works well).

#5.  Blockbuster epics

Sometimes a big idea needs a big budget. The use of entertainment partnerships with
these campaigns shows a good use of a generous spend, at a time when more
audiences are expecting to be entertained by brands. Intuit using theirs to partner with Pixar for
a 4 minute extravaganza and Lexus tying up with Black Panther.

Happy Friday! 

Ketan Lad. Creative Media Director 

Friday Reading #124

Us here at Goodstuff towers can’t be anything but impressed
by Elon Musk’s genius marketing move of firing his latest car into space –
although I don’t think our clients will be seeing any extra-terrestrial based
outdoor campaigns in the same way as Telsa achieved (unless Roy has something up his sleeve).

It doesn’t seem as fun for our friends around the corner
at the Filthy Five, Google, Facebook, Amazon, Microsoft and Apple who have had
a collective telling off in The
Economist
, Facebook unable to persuade the world that it’s actually
a positive force
, and Youtube just not getting it right on Logan Paul
and the question of diversity. It’s been a fun ride with the big tech monsters
for the last 15-20 years, but are we approaching a time for the crunch of
regulation?

It’s not all bad for the big guys – Google pioneering work
on AI is being moulded for real human needs in their UX-AI project. Technology
companies trying to improve rather than disrupt human experience has to be the
way forward, which Amazon’s
biospheres
show they are moving in the right direction.

While we can’t build acre large biospheres around Tottenham
Court Road, we’ve got some more practical ways to make your life better – the
big digital insights for 2018
, why everyone’s playing German
Board Games
, and a bunch of ‘90s PC parts playing Africa by Toto.

But if we can leave you with one thing as you head into the
weekend, renewed in the spirit of a new year full of possibilities, it’s a rat showing like a
human being
.

Category Snapshot: Free-from Q4 2017

 

Category Snapshot:

Free-from Q4 2017

This quarter confirmed that free-from is no longer limited to an aisle: its presence can be felt around the store. With a perception of being ‘healthier’ and with large brands crossing over by launching their own free-from ranges, it’s no surprise that 78% of British shoppers bought into the category at some point in 2017 (Kantar). So what media choices are brands – and retailers – opting for to capitalise on peaking interest, particularly in the run-up to Christmas?

new innovations

The category continued to see new product launches this quarter, with significant media presence in-aisle to convert shoppers already visiting that area of the store. This followed through online too – namely from existing brands which are not synonymous with the category. For example, Unilever’s launch of the Ben & Jerry’s free-from range opted for branded online search to bring their ice-cream into a free-from shopper’s consideration. The use of such media shows even large brands are keen to attract or re-acquire the growing numbers of shoppers turning to free-from.

widening appeal

A mix of brands continue to opt for non-category specific media in order to drive awareness earlier in the shopper journey. For example, in its launch campaign for Food Should Taste Good, General Mills made use of branded front-of-store ATM media to communicate its flavour credentials and the sharing occasion to appeal to shoppers who may never have considered free-from. Similar can be said of Alpro advertising in retailer magazines. This at-home media educates a shopper on its brand values and – while it does work to differentiate its products from direct competitors – it also widens the brand’s appeal to ethically conscious shoppers.

festive free-from

Across the major supermarkets, the free-from category was signposted to shoppers in December explicitly for the Christmas occasion, capitalising on the trend for an alternative Christmas meal in line with the rise in a free-from lifestyle, with retailers showcasing their wide offering. While this directional media is positive for the category, brands in the category would do well to make sure they aren’t left vulnerable to the threat from the increasingly diverse own-label offering – which represented 19% of the category’s growth this year (The Grocer). This can be achieved through a mix of: in-aisle media to clinch a shopper at the point of decision-making and out-of-aisle branded media to communicate a brand’s key USPs.

the Super Six: retailer comparison

When comparing the free-from aisle in a similar timeframe in the Super Six a few observations can be made:

Across the Super Six, many supermarkets made use of media in the free-from aisle. Often, this would be to demonstrate the variety of products or – and particularly in December – to alert shoppers that other free-from products can be found elsewhere in the store. Retailers are increasingly keen to signpost their free-from sections and particularly to promote own-label products within these communications. While brands are still making use of media such as fins and pings to talk ‘new’ in aisle, it’s important that brands consider the entire path to purchase given the increasing appeal of the category and the numbers of traditionally non-free-from brands entering into the category. Brands with larger free-from ranges can create brand-blocking on shelf, and many make use of shelf-ready packaging. These are good ways to create stand-out but it should be noted that these are also being employed by own-label, putting more pressure on brands to reach shoppers through media before they reach the aisle.

key learnings

While in-aisle media remains important in a growing category, talking brand values or USPs before the shopper enters the aisle will also help to differentiate free-from brands against not only each other but the increasingly strong presence of own-label options being listed and appearing in retailer-led media.

Free-from brands should look to ensure where possible that they are visible through shopper media in ‘mainstream’ categories in order to steal from beyond the free-from category – rather than allowing for the inverse to take place.

If you’d like to read the full article, give us a shout at hello@capturemarketing.co.uk

 

 

The post Category Snapshot: Free-from Q4 2017 appeared first on Capture.