The content-driven digital Out of Home campaign showcases latest highlights and scariest moments with footage direct from the live five-day special airing on W.
Today, UKTV has kicked-off a dynamic digital Out of Home (DOOH) campaign that brings to life the jeopardy, excitement and paranormal intrigue, of its hotly anticipated new reality show, Celebrity Haunted Mansion. The nationwide campaign will run on 950 screens across rail, roadside and retail environments from 21 st February through to 25th February.
The campaign features the scariest and funniest moments from the Mansion that day. As the show progresses, dynamic creative will reveal who the public has voted to eliminate, and is left in the running, to battle it out for the celebrity ghost hunter crown. Alongside video footage is the call to action to tune in live at 9pm and the show’s all-important Twitter link #Celebhaunted which generated a huge buzz during the show’s predecessors Celebrity Haunted Hotel and Celebrity Hotel Live!
The digital OOH campaign was conceived by UK TV Creative, produced by Grand Visual, with media planning and buying by Rocket and Talon. The dynamic campaign is managed and distributed by QDOT via the OpenLoop platform and runs across multiple digital OOH media networks. The activity supports linear and static OOH and is part of a broader multichannel drive announcing the show’s arrival on W for five nights from Wednesday 21st February at 9pm.
Dan Dawson, Chief Creative Technology Officer, Grand Visual commented:
“This content lead strategy makes the most of Digital OOH’s scale and flexibility and shows what the medium is capable of. What better way to engage Out of Home audiences, than with regular timely teaser footage delivered direct from the show each day.”
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