Last October CNN kicked off its “Facts First” ad campaign, created out of brand agency Figliulo & Partners, in which it showed an apple on-screen while an announcer talked about perception and spin:
This is an apple. Some people might try to tell you that it’s a banana. They might scream, ‘Banana, banana, banana’ over and over and over again. They might put banana in all caps. You might even start to believe it’s a banana, but it’s not. This is an apple.
(Watch it here.) The ad was an obvious dig at the Trump administration, home of “alternative facts” and constant cries of “fake news” directed at news organizations including CNN. Now CNN is serving up a sequel (above) in which apple after apple is shown. Per the announcer: