Why Diesel Opened a Deceptive NYC Pop-Up Store Selling Knockoffs of Its Own Clothes

deisel-popup-PAGE-2018.jpgLast week, something that by all appearances was a small knockoff store popped up out of nowhere on Canal Street in New York. It looked pretty much like any other knockoff store—plastic hangers; neon “sale” and “buy 2, get 1 free” signs in slightly messy handwriting; and boxes upon boxes of sweaters, shirts and other items piled in the middle of the small store. It definitely wasn’t a place a fashion brand that wants to be taken seriously during New York Fashion Week would dare be found.

But Diesel saw it differently–read full article here. 

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