Publicis Groupe Named Global Agency Network for Mercedes-Benz

Mercedes-Benz has hired Publicis Groupe as its global agency network for creative and digital transformation, following a six-month review.

The assignment will span around 40 markets worldwide, but will exclude the U.S., Germany and China, which are handled by Merkley & Partners, Antoni and BBDO, respectively. Publicis Groupe will work closely with these other agency partners.

The holding company has created a new agency for the Mercedes business named Publicis Emil after Emil Jellinek, an automotive pioneer in the early 1900s who had a daughter named Mercedes.

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