Awards season is well and truly over. But we like to run our own little awards from time to time! Of course, we’re always on the lookout for inspiration and amazing campaigns within the social media, marketing and FMCG industries and Mother’s Day is fast approaching. Yep, better get those flowers ordered and that card written – it’s on Sunday 11th March!
We’ve had a search for some of our favourite Mother’s Day campaigns from recent years and we’ve given them all a very fancy schmancy award category, because, we’re professional like that. Enjoy!
1. Best For Powerful Message
Interflora’s campaign for ‘The Power of Flowers’ is all kinds of girl boss powerful and we love it. The aim was to convince the nation to reflect on the many reasons to send flowers to your lovely mum, not just Mother’s Day! Communications agency Home devised this campaign and their creative director had this to say; “Like mums, flowers can often be taken for granted and overlooked when it comes to what they stand for.” Bravo, guys.
2. Best For Content
Paperchase nailed the link between cute and useful content for their craft-loving market with their Mother’s Day DIY last year. By collaborating with a well known interior designer and crafter they gave their content even more authority as well as it being great to look at with click-through-ability! By showing their followers a quick DIY that they could whip up for their mum they showed their supportive side for penny-savers and creative side for their crafty followers. It’s the thought that counts and this DIY was really cute.
— Paperchase (@FromPaperchase) March 8, 2017
3. Best For Creative Idea
KFC are pretty much incredible for most campaigns but we really loved their Tender Wings of Desire parody of those saucy books! Because everyone’s dream guy is the Colonel, isn’t it?
4. Best For User Generated Content
Pandora have Mother’s Day wrapped up – they know they’re going to be uber-relevant for this holiday but they still try really hard with their campaigns and we love that. User-generated content is one of the toughest things to get right because, at the end of the day, people are lazy (Twitter) or overly proud (of their Instagram profiles). By incentivising their campaign with a competition and focusing it around an emotive subject, UGC was always going to be a great idea. They also dabbled in a Snapchat filter the year before so we’re looking forward to seeing what Pandora will come up with this year!
— PANDORA Jewellery UK (@PANDORA_UK) March 14, 2016
What do you think? Tweet us if you have any other favourites that we’ve missed off our (obviously not exhaustive) list!