Why product sampling is crucial for marketing new products

Bringing a new product to the marketplace can be a complex and challenging experience.

You need to convince your target customer that the item you’re offering is better than what your competitors have to offer, but you also need to compel them to take the risk and trust your brand, in an age when consumers are more sceptical than ever.

The good news is that no matter how saturated the current marketplace might seem, you can still carve a space for yourself in your chosen industry with the help of one simple tactic: product sampling.

The challenge of selling a new product

If you’re delivering a brand-new product that’s never been seen before, then the challenge is convincing your customers that they need this item you have to offer.

On the other hand, if you’re introducing a variation of a pre-existing product, then you’ll need to compel your audience to switch to buying from you, instead of sticking with an already well-known company.

Product sampling is the solution that helps you to overcome both of those issues as cost-effectively, and efficiently as possible. It works on the premise that your customers simply want proof. They need to know for certain that you can offer them something valuable that they can’t get anywhere else.

While you can write a million marketing messages telling your customers that you’re the best, and share those messages on everything from television, to social media, the only true way to convince your clients that they need your product, is to let them try it for themselves.

Product sampling delivers long-term results

A lot of companies assume that the only value of product sampling is that it’s more likely to convince customers to buy your product when they’re browsing options in a local store. Tasting or trying a new product is exciting, and a little sample can be enough to convince your customers that they want more from your brand – but the benefits don’t stop there.

Product sampling also allows you to overcome the problem with “unfamiliarity” that can stop customers from purchasing your item in the long run.

Every time you give out a free sample, you can encourage customers to talk about their experience in the form of feedback and testimonials. Not only does this boost your exposure to word-of-mouth marketing, but it also means that you quickly gather the social proof that puts your product on the map.

With sampling, an unheard-of item can go from obscurity to viral fame in less than a week. Why not see what this strategy can do for you?

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442, or email us on info@hotcow.co.uk.

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How effective is product sampling? Stats for 2018

There’s nothing quite like getting something for free.

When you want to earn the attention of your target audience, draw focus towards a new product, or simply generate loyalty among your existing customers, one of the best things you can do is simply give your target market a taste of what makes you so special.

Plenty of companies have heard of product sampling before today, yet a surprising number of brands still aren’t investing in this strategy for their own business. Now that 2018 is finally here, we thought we’d examine the numbers that prove product sampling is worth a second-look.

How product samples prompt purchases

Customers today want to try a product before they buy it. This process helps them to bypass the potential “risk” of sampling something new because they can instantly see the benefit of the item.

According to the EventTrack Survey from EMI, 65% of customers will purchase a product or service promoted at an event. When asked why they made the purchase, 78% responded that they were happy they had the chance to try it first.

Additionally, a “Product Sampling Study” conducted by Arbitron and Edison found that 35% of customers who try a sample will buy that same sample on their shopping trip. Additionally, 24% of people will replace existing items on their shopping list with the sampled product.

How product samples augment awareness

The benefits of product sampling aren’t exclusively linked to direct sales either. One of the biggest things that modern companies want to achieve when it comes to building their brand, is stronger brand awareness.

According to respondents in a study, 81% of customers will approach a branded display if they think they’re going to get something for free. This means that you’re instantly more likely to capture the attention of your customers if they think they can get something from you.

Opportunities for exposure don’t stop with events and conferencing too. Product sampling and word of mouth marketing work together hand-in-hand. Nielsen found that around 59% of customers are more likely to tell their friends about a product after they’ve received a free sample.

Once you’ve nabbed your customers, they’re also more likely to stick with your brand, with reports showing that 85% of customers who sample a product agree that they would buy it again in the future.

If you’re looking for a way to attract and retain customers, while increasing sales at the same time, then product sampling could be the answer.

Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing. Contact us on 0207 5030442, or email us on info@hotcow.co.uk.

The post How effective is product sampling? Stats for 2018 appeared first on Hotcow.